phillytech - why is seo valuable for your private country club and your business?
TRANSCRIPT
Why Is SEO Valuable For Your Private Country Club & Your Business?
Michael Bertoni – Founder & CTO – PhillyTech - [email protected] - www.phillytech.co
www.twitter.com/MichaelBertoni - www.linkedin.com/in/michaelbertoni33
© PhillyTech Confidential
Introductions
Michael C. Bertoni – Founder & CTO – PhillyTech
PhillyTech Company Overview
PhillyTech Delivery & Services Overview
PhillyTech Digital Services
Why Is SEO Valuable for your Private Country Club & Your Business?
SEO Case Study – Northampton Valley Country Club
Resources - The Best Keyword Search Tools for 2014
Agenda
© PhillyTech Confidential
Michael C. Bertoni – Founder & CTO
Founder and CTO of PhillyTech and based in Philadelphia, PA.
MBA in Technology Management from the University of Phoenix & BS from The College of William & Mary.
19 years of experience in enterprise business development, sales, inside sales and marketing.
17 years of enterprise technology experience – software, tools, infrastructure, staffing, onsite and offshore services, development, QA / Testing, data, BI and cloud services (Computer Associates, Sun Microsystems, AppLabs, Alliance Global Services, Razor Technology, Apigee, Jive Software, Anexinet).
Passionate about technology, prospecting, social selling & helping companies succeed.
Ironman Louisville 2009 & has competed in over 35 triathlons – Philadelphia Triathlon Club Member.
The College of William & Mary – Full Scholarship Football – 1st Team All Conference LB / DE.
Philly Startup Leaders (PSL) – Active Member.
Philly New Tech Meetup – Active Member.
Quorum - University City Science Center – Open Office Hours for Prospecting & Social Selling.
Main Line Chamber of Commerce – Gold Member, becoming Ambassador.
Early Adopter of LinkedIn (2004) with over 6000 1st Connections.
© PhillyTech Confidential
PhillyTech Company Overview
Founded in 2014 and headquartered in Philadelphia.
Our vision is to be the #1 resource for tech, digital & social selling in the Philly region.
We focus on independent software vendors (ISVs), high tech firms, digital agencies, SMBs, Mid-size & Fortune 1000 organizations in the Philadelphia region.
Four Core PhillyTech Principles Give back to the Philly Tech ecosystem and help support its foundation and
continued growth. Be a valuable resource for our clients, partners and colleagues by always looking
to help them first before ourselves. Provide the highest quality technology, digital and selling talent and ensure they
are the right fit for our clients. Mentor, train and develop our technology talent so they can be a more valuable
resource for our clients as well as grow professionally and personally.
© PhillyTech Confidential
PhillyTech Delivery & Services Overview
Delivery Flexibility - We offer our clients the ultimate flexibility in the delivery of staffing & projects - Onsite Staffing & Recruiting, Onsite Consulting, Onsite Projects, Hybrid Onsite / Offshore Projects & Direct Hire Offshore Sourcing.
Digital & Application Development Services - Website Development, Custom Application Development, Mobile App Development & eCommerce Development.
Social Selling Services (Focused on Prospecting & Lead Gen) – LinkedIn Training, Prospecting Messaging, Outsourced Sales & Inside Sales, Search Engine Optimization (SEO), Pay Per Click (PPC) & Social Media Marketing.
© PhillyTech Confidential
PhillyTech Digital Services
Cutting Edge Technology - We use the latest SEO & digital techniques and technologies including Responsive design for all mobile devices, WordPress, Drupal, Joomla, Magento, WooCommerce, Volusion, Bootstrap, HTML 5, JavaScript, CSS, jQuery, AngularJS, .NET, PHP, iOS, Android & Hybrid Mobile.
Digital Services Search Engine Optimization (SEO) including 15+ link building and organic
search strategies & custom implementation packages. Pay Per Click (PPC) using Google, Yahoo, Bing, Video & Landing Pages. Social Media Marketing using Facebook, Twitter, Google+, YouTube,
LinkedIn, Forums, Blogs, Instagram & Flickr.
Website Development We work with you to build an attractive website design that will appeal to your
target audience, with an engaging user interface (UI), smooth & simple navigation, call to action downloads to capture emails & social sharing.
© PhillyTech Confidential
PhillyTech Digital Services
Custom Application Development We work with you closely from initial concept, MVP or to extend your
existing custom application through strategy, design, architecture, building & deployment of your custom application.
eCommerce Development We work with you closely from initial concept, MVP or to extend your
existing eCommerce platform through strategy, design, architecture, building and deployment of your eCommerce application.
Mobile App Development We work with you closely from initial concept, MVP or to extend your
existing Mobile App through strategy, design, architecture, building and deployment.
© PhillyTech Confidential
Why Is SEO Valuable For Your Private Country Club & Your Business?
Traffic – 93% of ALL online experiences begin with a Search Engine. The top listing in Google’s organic search results (non-paid) receives 33% of the traffic. The top way to increase your organic search is through using link building strategies (Via Search Engine Journal & Search Engine Watch).
Credibility – If your website is listed as one of the top links below the paid links the user subconsciously views that website as more credible.
Competition – The reason you want that credibility is that it makes your business look better than the competition – for Millennials & Generation Y, being at the top of Google search is like getting 3 Michelin Stars.
Sales - In our current digital era, SEO compared to traditional marketing (direct mail, print advertising), provides a better ROI. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate (Via Search Engine Journal).
© PhillyTech Confidential
© PhillyTech Confidential - SEO Case Study Courtesy of 1SEO
Background - Northampton Valley Country Club has been a Bucks County Landmark for over 50 years. Located in Richboro, PA, this stunning country club is known for their beautiful golf courses, lush greens and gorgeous facilities.
Goals & Objectives - Northampton Valley Country Club was looking to grow their special event rentals, increase call volume and brand awareness. The beautiful country club can accommodate 50-250 guests, which makes it a perfect venue for weddings, Bar/Bat Mitzvahs, Corporate Events, Picnics and any other special event.
Approach Creation of New Content Promoting Event Space Rentals. Pay Per Click (PPC) Ads For Special Events. Regular Blog Posts Featuring Keywords. Regular Press Releases.
Results More than 250 unique visitors month over month. 20% increase in call volume year over year.
SEO Case Study
The Best Keyword Research Tools for 2014*
Google Keyword Planner - For basic keyword research, nothing beats the Keyword Planner. Use this tool to find keyword suggestions, search volume and level of competition.
Ubersuggest - Plug in your topic or keyword, and this tool will give you access to reams of related keywords and phrases you can target.
Wordtracker Keyword Tool - Generates keyword suggestions, measures competition, and even helps you with writing optimized content.
Moz Keyword Difficulty and SERP Analysis Tool - Perhaps the ultimate tool for analyzing how competitive your keywords are. Requires an annual subscription, but for serious internet marketers, it’s worth every penny.
SEMRush - This tool has the advantage of allowing you to see exactly what keywords your competitors are targeting, both in terms of organic and PPC traffic.
*Via Forbes.com – The Definitive Guide to SEO 2014 – Jayson DeMers © PhillyTech Confidential
© PhillyTech Confidential
For Inquiries please reach out to:Michael Bertoni – Founder & CTO – PhillyTech - 215.817.3295
[email protected] - www.phillytech.co www.twitter.com/MichaelBertoni -
www.linkedin.com/in/michaelbertoni33