HOW PERSONAL BRANDING IS YOUR MOST VALUABLE ASSET BY NIKI KALERGIS

Photo by Viktor Hanacek

“To be in business today, our most important job is to be head marketer for the brand called YOU.”

- Tom Peters

Source: Tom Peters, The Brand Called You, 1997

Everyone - including regular professionals - is now expected to perform round-the-clock personal brand maintenance…

Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012

…And most people don’t realize it.

Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012

- Dorie Clark

It has now become the expectation for all job applicants to have an online presence.

Image by Viktor Hanacek;

“If you don’t have a presence it reflects you’re not up with the times.”

Image via Viktor Viktor Hanacek; Source: Suzanne Bowness, Five Ways To Be A Smart Social Media User In Your Job Hunt, 2013

- Patricia Polischuk

In 2012,

92% of U.S. companies used social networks and media to find talent.

Image via Blog Herald; Source: Kimberley Kasper, Jobvite Social Recruiting Survey, 2012

According to the 2012 Jobvite Social Recruiting Survey,

93% of recruiters use LinkedIn

66% use Facebook

54% use Twitter

Image via Niki Kalergis; Source: Kimberley Kasper, Jobvite Social Recruiting Survey, 2012

More and more people are turning to

Image via New Hope 360; Source: Rachael Emma Silverman, Lauren Weber, The New Resume: It’s 140 Characters…

to summarize their CVs in 140 characters.

“To land a job today, you have to consider yourself a product to be sold in the marketplace.”

Image via Consumer CreditSource: Mary Eileen Williams, 5 Amazing Ways to Brand Yourself For Job Success, 2014

- Mary Eileen Willams

So how do youstand out from the crowd?

Image via Blue Mana Marketing

1: IDENTIFY SELF-BRANDImage via Viktor Hanacek

Image via The Avinash Mishra; Source: Tomas Chamorro-Premuzic, The Future of You, 2013

“In today’s world, self-branding matters more than any other form of talent.”

- Tomas Chamorro-Premuzic

Image via Strategy Online; Source: Alina Tugend, Putting Yourself Out There On A Shelf

- Sherry Beck Paprocki

“If you don’t brand yourself, Google will brand you.”

“That means you need to control what information comes up when your name is searched online by a potential employer.”

Image via Viktor Hanacek; Source: Alina Tugend, Putting Yourself Out There On A Shelf

- Alina Tugend

Image via ScopeInsight

2: DEMONSTRATE BRAND VALUE

The more value and content you regularly add to the stream, the more likely it is that your new brand will be known.

Image via Posture By; Source: Tomas Chamorro-Premuzic

- Tomas Chamorro-Premuzic

Image via OLAP.com; Source: Tom Peters, The Brand Called You, 1997

Consistently delivering work on time

examples

Anticipating and solving problems

Completing projects within budget

Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012

3: NETWORK

“The key to any personal branding campaign is ‘word-of-mouth marketing’”

Image via Cheap Marketer; Source: Dorie Clark, It’s Not A Job Search, It’s A Permanent Campaign, 2012

- Dorie Clark

Image via Getty Images; Source:Personal Branding Blog, 2014

It’s crucial to keep in touch and leverage connections - both online and offline.

You are the leader of your own brand.

Image via Stanford Review

Works CitedBowness, S. (2013, January 11). Five Ways To Be A Smart Social Media User In Your Job Hunt. Retrieved June 9, 2015, from The Globe and Mail: http://www.huffingtonpost.com/eileen-williams/job-search_b_4804394.html

Chamorro-Premuzic, T. (2013, January 1). The Future Of You. Retrieved June 8, 2015 , from Harvard Business Review: https://hbr.org/2013/01/the-future-of-you/

Clark, D. (2012, March 28). It's Not a Job Search, It's a Permanent Campaign. Retrieved June 10, 2015, from Havard Business Review: https://hbr.org/2012/03/its-not-a-job-search-its-a-p/

Clark, D. (2011, March 1). Reinvesting Your Personal Brand. Retrieved June 9, 2015, from Harvard Business Review: https://hbr.org/2011/03/reinventing-your-personal-brand

Kasper, K. (2012, July 9). Jobvite Social Recruiting Survey Finds Over 90% Of Employers Will Use Social Recruiting In 2012. Retrieved June 7, 2015 , from Jobvite: http://www.jobvite.com/press-releases/2012/jobvite-social-recruiting-survey-finds-90-employers-will-use-social-recruiting-2012/

Personal Branding Blog. (2014, May 30). 5 Ways Networking Can Help Your Personal Brand. Retrieved June 11, 2015, from Business 2 Community: http://www.business2community.com/branding/5-ways-networking-can-help-personal-brand-0899167

Peters, T. (1997, August 31). The Brand Called You. Retrieved June 11, 2015, from Fast Company: http://www.fastcompany.com/28905/brand-called-you

Rachael Emma Silverman, L. W. (2013, April 9). The New Résumé: It's 140 Characters; Some Recruiters, Job Seekers Turn to Twitter, but Format Is a Challenge; Six Second Video Goes Viral. The Wall Street Journal , 1-2.

Tugend, A. (2009, March 27). Putting Yourself Out There on a Shelf to Buy. Retrieved June 11, 2015, from The New York Times: http://www.nytimes.com/2009/03/28/your-money/28shortcuts.html?_r=2&

Williams, M. E. (2014, February 25). 5 Amazing Ways to Brand Yourself For Job Success. Retrieved June 8, 2015, from Huffington Post: http://www.huffingtonpost.com/eileen-williams/job-search_b_4804394.html