philipp karstaedt, general manager, gree
TRANSCRIPT
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Philipp J. KarstaedtGeneral Manager – Berlin Office
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Net Sales: $1BGames: 30+, 5+, 1...WW Employees: > 1,800Offices: 4
FY15 Estimates (02/15)
GREE International
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GREE HeadquartersTokyo, Japan
GREE International, Inc. San Francisco, CA
GREE AustraliaMelbourne, AU
GREE EuropeBerlin, DE
2004
2011
2015
MILESTONES
Knights & Dragons (first publishing partnership)Reached Top 10 Grossing in 41 countriesTop 100 Grossing in 22 countries
GAME STATS - 4 titles in top 100 grossing as of April 2015*
Crime CityReached Top 10 Grossing in 101 countriesTop 100 Grossing in 24 countries, over 3 years since launch
War of NationsReached Top 10 Grossing in 55 countriesTop 100 Grossing in 87 countries
*Source: App Annie
2015
Developers and Publishers...
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Agenda
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• Before you even start• Do ut des• Conclusion and takeaway• Q&A
Before you even start
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• Less hardcoding, more win• Make your game easy to localize• Think about backend tools
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• Align early on overall strategy • Inform and set a regular schedule• Benchmarks – do ut des• Meet! Meet! Meet!• Set expectations from the start
Conclusion
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• Publishers will love you• Publishers will want to work with you again• Reputation has (a ton!) of business value
Set expectations from the startMake tools during development
Inform often and earlyBonus DLC: Work with pubs on game systems
Questions?
Thank You!