philadelphia's talent dividend

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    CEOs for Cities is a national network of urban

    leaders dedicated to building and sustainingthe next generation of great American Cities.

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    CEOs for Cities

    The Talent Dividend

    Sponsored by:

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    City Dividends

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    National Gains

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    Talent

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    Talent retention is key.

    Quality of place

    Quality of opportunity

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    The Approach

    Cities dier in educational attainment

    Dierences reveal opportunities for improvement Improvement gains estimated from evidence

    Gains represent potential payback from better

    policies

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    The Hypothesis

    Better-educated = higher incomes Better-skilled = more innovation and productivity

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    The Evidence

    Education Explains Most Differences in Metro IncomeAnnual Per Capita Income, 2005

    NO

    RAL

    ROC

    SLC

    BIR

    BUF

    OKC

    HAR

    RIC

    LOUMEM

    JAC NAS

    AUS

    MIL

    CHA

    PRI

    VB

    IND

    COL

    LV

    SAT

    KC

    ORL

    SACCLE

    CIN POR

    PIT

    DEN

    BAL

    TPA

    STL

    SANMIN

    SEA

    PHO

    DET

    ATL

    MIA

    HOU PHI

    DAL

    CHI

    LA

    NY

    y = 763.27x + 16466

    R2

    = 0.5846

    $30,000

    $32,000

    $34,000

    $36,000

    $38,000

    $40,000

    $42,000

    $44,000

    $46,000

    $48,000

    $50,000

    15 20 25 30 35 40 45

    Percent of Population with a 4-Year College Degree, 2006

    Sources: BEA (Income), Census (Education)

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    Estimating the Gain

    Each 1 percentage point increase associated with

    $763 increase in per capita income or about $1,900

    to $2,290 per year for average household (2.5-3people)

    Important to note: education gains are product of

    shift in entire skill distribution - not just moving a

    certain number of people from no degree to collegegraduation

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    Shifting the Distribution

    Dropouts Advanced Degrees

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    Educational Attainment

    Source: 2006-2008 American Community Survey

    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD MSA

    No.

    % of People

    Less than High School 12.9% 497,068

    High School Only 31.9% 1,229,183

    Some College/AA 23.6% 909,364Four-year Degree 31.6% 1,217,623

    Less than High School 9.1% 62,921

    Four-year Degree 38.7% 267,589

    Goal 32.6%

    Additional degree holders 38,532

    Talent Measures

    Educational Attainment (Population 25 and Older)

    Educational Attainment of Young Adults (25 to 34)

    Talent Dividend

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    Why Focus on Educational

    Attainment?

    Source: Bureau of Labor Statistics, April 2010

    Overall 9.9%

    Less than High School 14.7%

    High School Only 10.6%

    Some College/AA 8.3%

    Four-year Degree 4.9%

    Unemployment by Education Level

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    Three-quarters of the workers that were

    fired over the last year were let go on a

    permanent, not a temporary basis.

    -- David Rosenberg, July 2009

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    Why Focus on Educational

    Attainment?

    Source: Bureau of Labor Statistics, First Quarter 2010

    Wages by Education Level Weekly Annualized

    Less than High School $448 $23,296

    High School Only $624 $32,448

    Some College/AA $738 $38,376

    Four-year Degree $1,140 $59,280

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    Data from Public Agenda surveys of US adults from the past decade

    Belief in Need for College Degree to Be

    Successful Is on the Rise

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    Unemployed Americans More Likely to

    Feel They Need Degree to Succeed

    National survey of 872 likely voters conducted April 17-20, 2010

    by Greenberg Quinlan Rosner

    Unemployed Employed

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    Philadelphia's

    Talent Dividend

    If we increase Philadelphia's college attainment rate

    from 31.6 percent to 32.6 percent (38,532 additional

    new grads)

    The Philadelphia Talent Dividend =

    $4.4 billion annually

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    City Dividends

    Total City Dividends for Philadelphia

    $6.0 Billion Annually

    $4.4 billion $464 million1.1 billion

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    Talent Dividend Metrics

    Moving the needle on any one of these while holding the

    others constant will lead to increasing postsecondary

    attainment.

    Moving the needle on all five will quickly accelerate cities

    reaching and surpassing their Talent Dividend goal.

    On-time high school graduation rate

    College continuation rate

    Adult postsecondary participation rate

    College completion rate College graduate retention rate

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    Who Needs to Participate in

    Achieving the Talent DividendColleges & Universities Increase retention and

    completion rates, increase enrolled adults, retain

    graduates in city

    Businesses - Flex time, flex place, classes on

    corporate campus, open house on occupations,

    accredited corporate education, identify

    employees with some college but no completion,

    tuition reimbursement

    Foundations - Align giving to reach goal, hold

    grantees accountable, measure and report results

    at key milestones, provide independent

    advocates

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    K-12 - Increase college-going behavior

    Nonprofits - Align programs to reach goal, take

    responsibility for results

    Government - Flex time, classes in city buildings,

    open house on occupations, identify employees

    with some college but no completion, tuition

    reimbursement

    Economic Development - Embed talent

    development and retention as a priority in

    strategic plan

    Who Needs to Participate in

    Achieving the Talent Dividend

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    Talent Responsibility MapBaseline

    Organization

    Critical Metrics

    On-tim

    eHigh

    School

    Graduates

    Coll

    egeContinuatio

    n

    Adult

    Posts

    econdary

    Participatio

    n

    Coll

    egeComple

    tion

    Organization

    City Public Schools

    County Public Schools

    Private Schools

    Community College

    Public University X

    Private Universities Y

    Nonprofit High School Graduation

    Access to College

    Workforce Development

    Foundation

    Business

    Government

    Economic Development

    Total BAs produced X+Y

    = Primary Organization Net in-migration Z

    = Secondary Organization Dying BAs A

    Net BAs X+Y+Z-ATD Goal New BAs #

    Gap #-Net BAs

    K-12

    Higher Education

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    Imagine developingall of our talent

    and putting it all to work.

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    www.ceosforcities.org/talentdividendtour