phaseone overview

8/7/2019 Phaseone Overview

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12009 PhaseOne Communications, Inc.

Who We Are What We Do How We Do It Why It Works

PhaseOne Overview

Were often described as communications analysts, strategistsand coaches. But our favorite is best-kept secret.

For nearly 25 years, PhaseOne has been quietly helpingsome of the worlds most powerful organizations make their

communications better.


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PhaseOne Overview

Using a methodology we pioneered several decades ago for theentertainment industry, and drawing from a vast knowledge base that

exists nowhere else in the world, we actually forecast how effective yourcommunication will be with the audiences youre trying to reach. And

well tell you how to make it better.

PhaseOnes analytical expertise works with virtuallyany and everytype of communication atanystage of development, although we

recommend starting at the earliest stage, saving you time and money.

From broadcast to online to print, we deliver constructive, actionablefeedback tohelp our clients get it right.


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PhaseOne Overview

PhaseOne:

Provides insight during the earliest stages of development

to help you get it right the frst time.

Forecasts how your target audience will respond,

so youll know right away if your message will hit the mark.

Helps guide you to better communicationsthat will persuasively convey your intended messages

to your target audiences.


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PhaseOne Overview

PhaseOne helps clients strengthen

communications acrossalltouch points.

Mass Media(TV, Radio,

Print, Outdoor)

Packaging,POP Material

PR, Speeches,Education &

Recruiting Materials

Magazines,Brochures,Posters,Event Marketing

Long-FormCommunications,

Telemarketing Scripts

Websites,InternetCommunications


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PhaseOne Overview

We support every stage

of the communications development continuum.

Tracking &Measurement

Evaluation

SituationalAssessment

Strategic

Planning

Communication

Development


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PhaseOne Overview

Our Services

Whatever your communication questions, we have the answers. And whateveryour goals, we offer a comprehensive array of services to help you meet them.

What are the marketplace

trends, pitfalls and

opportunities?

Landscape analysisBrand communications audit

How can I get a jump on

the competition?

Brand equity insightsCompetitive strategy assessment


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PhaseOne Overview

Our Services

I want to learn more.

Where do we go from here?

Are we on target?

Is there room for improvement?

Concept selection

Campaign analysisCommunication enhancer

Packaging analysis

Website analysis

Repositioning a brand

Introducing a new product or service

Understanding preference to drive salesChanging attitudes

Reaching the youth market

Communicating brand value

Leadership communication

Communications evaluation of audience response from:

TrackingMetrics


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PhaseOne Overview

PhaseOne will deliver fndings and recommendationswithin 10 days of the initial meeting.


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PhaseOne Overview

1 2 3 4 5Listening

and Planning

We listen carefully to learn about your communications objectives.

Radio

Print

TVWeb

Packaging


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PhaseOne Overview

21 3 4 5Deconstructing and

Coding Communication

We deconstruct the communication into basic segments of meaning,

identifying the elements and ideas in each segment more than 650,000possible combinations in terms of both content and style.


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PhaseOne Overview

31 2 4 5Reconstructing and Applying

Codes Across Frameworks

We assess the ability of eachelement and idea to accomplishspecifc goals and determine

whether they are workingtogether effectively.


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PhaseOne Overview

41 2 3 5Forecasting

Likely Outcomes

Well explain how yourcommunication will performrelative to your:

target audience

market dynamics

strategic objectives and goals


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PhaseOne Overview

51 2 3 4Recommendations

and Guidance

PhaseOne gives you clear, results-oriented feedbackto help you make your communication more effective.

What is working:

What is not working:

What could work better:

What to retain, replicate, reinforce

What to eliminate, what can be fixed

Guidance on how to improve


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PhaseOne Overview

As experts in language, psychology and the other social sciences,we have a unique understanding of the patterns and

interrelationships that shape peoples attitudesand motivate their behaviors.

Our approach is based on academic theories thathave been validated in real-world situations and proven reliableacross all measures, all product categories, and all media.

We have compiled a vast knowledge base that reectsmore than 20 years of target audience research.

Scientifc Expertise


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PhaseOne Overview

Since the PhaseOneapproach is based on thefundamentals of humanbehavior, our work is notlimited to the Americanconsumer.

Our deep understandingof people, persuasion andcommunications enablesus to work effectivelythroughout the world.

Global Expertise


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PhaseOne Overview

Drawing on decades

of research involving

hundreds of thousands of

people, we can forecast

how an audience will

respond to your message,

and then guide you

to the most effective

communications.

Vast Knowledge of Consumer Behavior

Focus groups andsurveys are limited inwhat they can deliver.


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PhaseOne Overview

Is your message on the mark?

Will your audiences respond the way you want them to?Its PhaseOnes ability to forecast not onlyhowthey will respond, but

why, that sets us apart.

We give you the edge you need to get it right even as early as the conceptor storyboard stage so you can be on time, on budget and on target.

PhaseOne Communications

[email protected] | 310.337.0100 Phone

Shawn Scheinoha | 310.242.9180 Direct

6080 Center Drive, Suite 450, Los Angeles, CA 90045

The PhaseOne Difference

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