Download - Phaseone Overview
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12009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Were often described as communications analysts, strategistsand coaches. But our favorite is best-kept secret.
For nearly 25 years, PhaseOne has been quietly helpingsome of the worlds most powerful organizations make their
communications better.
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22009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Using a methodology we pioneered several decades ago for theentertainment industry, and drawing from a vast knowledge base that
exists nowhere else in the world, we actually forecast how effective yourcommunication will be with the audiences youre trying to reach. And
well tell you how to make it better.
PhaseOnes analytical expertise works with virtuallyany and everytype of communication atanystage of development, although we
recommend starting at the earliest stage, saving you time and money.
From broadcast to online to print, we deliver constructive, actionablefeedback tohelp our clients get it right.
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32009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
PhaseOne:
Provides insight during the earliest stages of development
to help you get it right the frst time.
Forecasts how your target audience will respond,
so youll know right away if your message will hit the mark.
Helps guide you to better communicationsthat will persuasively convey your intended messages
to your target audiences.
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42009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
PhaseOne helps clients strengthen
communications acrossalltouch points.
Mass Media(TV, Radio,
Print, Outdoor)
Packaging,POP Material
PR, Speeches,Education &
Recruiting Materials
Magazines,Brochures,Posters,Event Marketing
Long-FormCommunications,
Telemarketing Scripts
Websites,InternetCommunications
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52009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
We support every stage
of the communications development continuum.
Tracking &Measurement
Evaluation
SituationalAssessment
Strategic
Planning
Communication
Development
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62009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Our Services
Whatever your communication questions, we have the answers. And whateveryour goals, we offer a comprehensive array of services to help you meet them.
What are the marketplace
trends, pitfalls and
opportunities?
Landscape analysisBrand communications audit
How can I get a jump on
the competition?
Brand equity insightsCompetitive strategy assessment
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72009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Our Services
I want to learn more.
Where do we go from here?
Are we on target?
Is there room for improvement?
Concept selection
Campaign analysisCommunication enhancer
Packaging analysis
Website analysis
Repositioning a brand
Introducing a new product or service
Understanding preference to drive salesChanging attitudes
Reaching the youth market
Communicating brand value
Leadership communication
Communications evaluation of audience response from:
TrackingMetrics
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82009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
PhaseOne will deliver fndings and recommendationswithin 10 days of the initial meeting.
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92009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
1 2 3 4 5Listening
and Planning
We listen carefully to learn about your communications objectives.
Radio
Print
TVWeb
Packaging
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102009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
21 3 4 5Deconstructing and
Coding Communication
We deconstruct the communication into basic segments of meaning,
identifying the elements and ideas in each segment more than 650,000possible combinations in terms of both content and style.
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112009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
31 2 4 5Reconstructing and Applying
Codes Across Frameworks
We assess the ability of eachelement and idea to accomplishspecifc goals and determine
whether they are workingtogether effectively.
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122009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
41 2 3 5Forecasting
Likely Outcomes
Well explain how yourcommunication will performrelative to your:
target audience
market dynamics
strategic objectives and goals
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132009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
51 2 3 4Recommendations
and Guidance
PhaseOne gives you clear, results-oriented feedbackto help you make your communication more effective.
What is working:
What is not working:
What could work better:
What to retain, replicate, reinforce
What to eliminate, what can be fixed
Guidance on how to improve
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142009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
As experts in language, psychology and the other social sciences,we have a unique understanding of the patterns and
interrelationships that shape peoples attitudesand motivate their behaviors.
Our approach is based on academic theories thathave been validated in real-world situations and proven reliableacross all measures, all product categories, and all media.
We have compiled a vast knowledge base that reectsmore than 20 years of target audience research.
Scientifc Expertise
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152009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Since the PhaseOneapproach is based on thefundamentals of humanbehavior, our work is notlimited to the Americanconsumer.
Our deep understandingof people, persuasion andcommunications enablesus to work effectivelythroughout the world.
Global Expertise
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162009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Drawing on decades
of research involving
hundreds of thousands of
people, we can forecast
how an audience will
respond to your message,
and then guide you
to the most effective
communications.
Vast Knowledge of Consumer Behavior
Focus groups andsurveys are limited inwhat they can deliver.
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172009 PhaseOne Communications, Inc.
Who We Are What We Do How We Do It Why It Works
PhaseOne Overview
Is your message on the mark?
Will your audiences respond the way you want them to?Its PhaseOnes ability to forecast not onlyhowthey will respond, but
why, that sets us apart.
We give you the edge you need to get it right even as early as the conceptor storyboard stage so you can be on time, on budget and on target.
PhaseOne Communications
[email protected] | 310.337.0100 Phone
Shawn Scheinoha | 310.242.9180 Direct
6080 Center Drive, Suite 450, Los Angeles, CA 90045
The PhaseOne Difference