phase 2 pitch outline · audience.#muchofwhatwillgointo# the#pitch#will#be#drawn# ......
TRANSCRIPT
Guidelines for Developing a Pitch DRAFT (9/29/15)
At the close of the Design Challenge, you have the opportunity to present or “pitch” your solution to our Design Challenge group (the other Design Challenge teams, NCMM staff and liaisons, and our FTA supporters). This pitch presentation will be tailored to a specific audience. Much of what will go into the pitch will be drawn from your human-‐centered business plan.
Note: This is not an elevator pitch. This is a presentation to a stakeholder (e.g., a potential funder, a potential operating partner) who wants to understand your new service/product in more depth to gain sufficient information to make a decision about whether or not to support the new offering.
Below are some guidelines and suggestions for creating your pitch. Most of these are drawn from a University of Maryland College Park course called Innovation for Entrepreneurs: From Idea to Marketplace.
• While there is no set length of a pitch, entrepreneur and marketing executive Guy Kawasaki recommends following this 10/20/30 rule of thumb: 10 slides, 20 minutes, 30 point font.
• Your goal should be to tell a compelling story. • Let's leverage the human-‐centered design process we have used during the Design
Challenge: ⇒ Relay the customer challenge/pain point/problem to be solved. ⇒ Tell how your solution, delivered by your team, will solve that challenge.
• Content and order of the 10 slides (adapted from the University of Maryland College Park course to fit our Design Challenge):
1. Cover -‐ Contact information, and solution name and tagline
2. Opportunity – The problem and the pain points 3. Team – Funders and other supporters are "investing" in you. Tell them about
your team. (You may decide to put this a few slides back in the deck.)
4. Service/Product -‐ Describe your solution, benefits of the solution and how it addresses the problem described in Slide 2: Opportunity (Here would be a good time to tell a story about one or more potential customers and how they would use and benefit from the solution.)
5. Market – Supported by your research
6. Business model – Revenue model, pricing strategy, role of lead agency and key
Healthcare Access Mobility Design Challenge Support for Phase 2 Deliverable: Pitch Presentation Page 2
partners
7. Why now, why us -‐ Potential for impact, making a difference to individuals, communities (This slide replaces Univ. of Maryland slide wholesale: "Competition – why you're better, but don't "knock" the competition")
8. Go to market strategy – how will you gain users/customers 9. Traction – what have you already accomplished (revenues/funders, customers,
partners, etc.) 10. What you need –If requesting funding: how much, how would you use the funds.
If requesting other types of support: be specific in your ask.
• Have some additional items from your business plan and appendix on hand in case asked. Inquiry from your audience is a good sign of their interest.
• Get feedback on your pitch before you deliver it to your intended audience.