pervasive domain of digital & social media
TRANSCRIPT
Pervasive Domain ofDigital & Social Media
Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam
A Session for Mass Communication Students
The Constant
What’s that?
What Others have to say?
Digital Media:
“Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers.
Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.” - Wiki
What Others have to say?
Social Media:
“Websites and applications that enable users to create and share content or to participate in social networking.” – Oxford Dictionary
“It is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” - Wikipedia
What actually are they?
Digital Media = Digital + Media
Where are we?
The Indian Context
Internet Penetration:
1st 100 Million = A Decade
2nd 100 Million = 3 Years
IAMAI Report
We’ve Got Mobile Phones
North-Eastern Context
STATE Computers (%) Internet (%)
Arunachal 8.2 2
Assam 9.3 1.7
Manipur 9 2.1
Meghalaya 7.6 1.5
Mizoram 15.2 2.5
Nagaland 8.9 1.7
Sikkim 11.5 3.3
Tripura 7.2 1
Percentage of Households having COMPUTERSPercentage of Households with INTERNET.
- Census Data 2011
Digital Mediain India
What’s around?
E-commerce: Connected Consumerism
Schram’s Model & Social Media
Schram’s early model
Schram’s Model
Diffusion of Innovation Theory
Everett Rogers: 1962
& Social Media Adoption
Uses & Gratification TheoryUsers’ Stand/Behaviour
Motives
Digital Marketing & e-Commerce
Set KPI for each of ‘em
Digital Marketing & eCommerce
'Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or
services using computer networks, such as the Internet.
Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer,
supply chain management, Internet marketing, online transaction processing, electronic
data interchange (EDI), inventory management systems, and automated data collection systems.
ROI – Return on Investment
Social Profiles: Dos & Don’ts
1. Be Responsible,
2. Believe in Karma,
3. PW & https,
4. Clickbaits & Downloads,
5. Information – Public vs. Custom,
6. GPS,
7. Apps,
8. Grammar & Spelling
Take Away:
• Digital Media is everywhere,
• India has the 2nd highest no of FB users,
• Get a Blog (Personal/Professional),
• Use Google/FB wisely,
• Revamp social profiles for the future,
• Keep an eye for new changes around Digital & Social Media
