Asad AliAreeba ZuberiRamsha Iqbal Naima Ashraf

ETHICAL PERSUASION DEFINED“Persuasion is the act of motivating an audience, through communication, to voluntarily change a particular belief, attitude, or behavior.”

Unlike coercion and manipulation on the other hand, it presents a message to an audience and allows the members to choose whether or not to accept it.

A particular message is genuinely persuasive:

(a) Whether the recipients feels truly free to make a choice

(b) Whether the originator would feel comfortable if he or she were the recipient of the message instead of its sender.

TYPES OF PERSUASIVE PRESENTATIONS

Fall into four categories

1, Sales presentations

2, Proposals

3, Motivational Speeches

4, Goodwill Speeches

SALES PRESENTATIONS Television commercials and direct-mail advertising Salespeople make presentations about real estate, insurance,

merchandise packaging, heavy machinery, restaurant franchises, and many more.

PROPOSALS Involves plan for a new program Request for resources Changes in policy or procedures Personal request for changes

MOTIVATIONAL SPEECHES Can produce good results when delivered effectively and at the proper

time.

GOODWILL SPEECHES May seem informative. Also try to change the attitudes or behavior of their listeners.

PERSUASIVE STRATEGIES

1. APPEAL TO THE NEEDS OF YOUR AUDIENCE

2. HAVE A REALISTIC GOAL*social judgement theory

3. FOCUS APPEALS ON CRITICAL AUDIENCE SEGMENT

4. DEFER THESIS WITH HOSTILE AUDIENCE

5. PRESENT AMPLE EVIDENCE TO SUPPORT CLAIMS

6. CONSIDER CITING OPPOSING IDEAS

(a) When the audience disagrees with your position

(b) When the audience knows both sides of the issue

(c) When the audience will soon hear your viewpoint criticized or another one promoted

7. ADAPT TO THE CULTURAL STYLE OF YOUR AUDIENCE

“ MAXIMIZING SPEAKER CREDIBILITY “

Credibility is the Persuasive Force That Comes From The Audience's Belief in and respect for the speaker ..

“ Demonstrate Your Competence “‘ Listeners will more influence by a speaker who they believe in equality filled on the subject ‘

Three ways to Build Perceived To Competence :-1 : By demonstrating your knowledge by subject ..2 : By making your credentials known ..3 : Through demonstration of your ability .. !

“ Earn The Trust Of Your Audience “- Most important ingredient of trustworthiness is ‘ Honesty ‘ ..- ‘ Impartiality ‘ Is The Second Element of Trustworthiness ..

“ Emphasize Your Similarity To Audience “- Ideas are more willing to accept the ideas of speaker whose attitudes and behaviors are similar to their Own ‘

“ Increase Your Appeal To Audience “- Listeners are more persuaded by speakers they find appealing in some way. Listeners are attracted to speaker who are complimentary ‘

“ Demonstrate Sincerity “- Sincerity is only impressive if the audience detects it. Unfortunately, some speakers don’t show their enthusiasm and so rude their effectiveness ‘

ORGANIZING PERSUASIVE MESSAGES

• Most basic persuasive pattern.• Use when audience needs convincing that a problem exists.

Problem-solution

• Use when audience is considering alternatives to your proposals.

• Show how your plan is superior to others.• Differ thesis if audience will object to idea before hearing your reasoning.

Comparative

advantages

• Use when audience is not likely to consider alternative plans.

• Choose criteria important to your audience, and show how your plan meets them.

• If audience may be hostile to your plan, introduce criteria before discussing the plan.

Criteria satisfactio

n

• Use when problem and solution are easy to visualize.• Effective when seeking immediate audience reaction.

Motivated sequence

SAMPLE PERSUAIVE PRESENTATION

• CONCLUSION

In this presentation we discussed:* persuasive presentations* types* strategies* maximizing speaker credibility* organizing persuasive messages* sample persuasive presentations