Persuasive Language PresentationLSH 2203

Mrs. Sarah Montes

Coca-Cola is the most popular and biggest-selling soft drink in the history.

The Coca-Cola formula. Secret recipe.

Introduction about the product

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The Coca-Cola Company offers more than 500 brands in over 200 countries, aside from its namesake Coca-Cola beverage.

The Coca-Cola Company, incorporated on September 5, 1919, is a beverage company.

Company Information

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Coca-Cola popularity Most valuable brands list Coca-Cola places sixth in Fortune magazine’s

annual ranking. The company’s aggressive marketing strategies,

innovation, and extensive.

Importance of Coca cola

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AD 1

Oldest Coca-Cola ADhttps://www.youtube.com/watch?v=ypenaWoca80&app=desktop Fatma Ali

Use of adjective

Language of inclusion/division

Appeal to emotions

Persuasion Techniques were used:

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Strong and meaningful adjectives

Share it Everywhere, anytime

Feelings and emotions

How each technique was used in the commercials

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Playing with ones emotions is the strongest way to make him/her persuaded. And using adjectives will stuck on his/her mind because it’s has a deep and strong meaning.

And showing that no matter what are you doing and where the best way to quench your thirst is getting an iced coke and drink it. It’s really affordable to everyone young and old will still drink it.

Reason behind choosing each of these techniques

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Every single person in this world.

Target audience

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Yes it’s an effective ad. It’s an oldest Coca Cola’s Ad and on that

time people’s awareness were low and there was no competitor product. So the chance of the Ad’s effectiveness on people was higher.

It was rich of a persuading languages and techniques that were discussed above.

My opinion on if it was effective and why

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AD 2

Coca-Cola “Hello Happiness”:// . . / ? = 9 8https www youtube com watch v zlA tXYxD g

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Emotions Used in the advertisement

Happiness, Warmth, Love

Sociality, Health, Safety

Family, Care, Concern

Sympathy, Kindness, Humanity

Persuasion Emotions

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Persuasion techniques How it is used Why it is used

Appeal to emotions Hello Happiness Phone Booth – every time a labor drinks coca cola he will feel happy, warm and grateful because it will be the best way to contact his family and beloved ones

It was created specially to spread happiness between the laborers and their families

Appeal to benefits free 3-minute international phone call.

Helping them connect with their families back home more often.

Language of Division laborers in the UAE The population of laborers in UAE are huge

Appeal to Numbers/statistics “Every day, Thousands of South Asian Laborers Arrive to Dubai

to work for a better future ” “With an average income of $6

per day, they have to pay up to $0.91/min to call home”

To give the laborers more few extra minutes of happiness, turning Coca-Cola bottle caps into currency.

Appeal to Technology Creating a pay station telephone with the name of Hello Happiness, by Coca-Cola company, which can accept a a cola bottle caps as money and connecting with other countries

The more the laborers buy and drink Coca-Cola the more they feel close to their beloved ones. The Cola-Cola reputation and marketing will increase.

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Laborers in UAE

Target Audience

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“Because Happiness is a Coca-Cola and a phone Call Home”

The Ad delivered the effectiveness very will by describing the

statistics and by showing how the laborers really feel and by

interviewing them

The description its self has a huge meaning – it spreads the

happiness before even knowing the ad is what about

The laborers will gain a huge benefit from the Hello Happiness

machine

Laborers will find their families by drinking Coca-Cola

Effectiveness of the Ad

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AD 3

Coca-Cola "Big Game" Commercial https://www.youtube.com/watch?v=ibgvkXm9Qkc

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It used emotions technique and technology. The ad based on the people emotions, then

suddenly the Coca Cola spilled into the Internet trolls and people emotions started to change to the best.

They choose these techniques because there is a strong relationship between the emotion changed and technology.

Persuasion Emotions

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Target Audience

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In my perspective, This advertisement was highly and completely effective because it affect me. As I am a human, I think emotional scenes affect people directly because they are emotional. The way it showed how the coca cola spread through the devices (technology) and changed people's mood from sadness to happiness was gorgeous and cleaver because there is a strong relationship between the human and technology. For example, when the girl was typing "I hate you“, the coca cola fill on the devices and suddenly her mood was changed to the best. Actually, choosing a place online is a good idea because the majority of people nowadays spend most of their time online. As the technology has become one of a living source like the food and water, they used technology to persuade people to drink coca cola to become happy as their message states.

Effectiveness of the Ad

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pathos and internet techniques. internet connection on their mobile phones.

Recommendation

Appeal to benefits is a perfect persuasive technique

Recommendation

Recommendation Appeal to Statistics:

• Al-Bayan newspaper.• Pepsi Cola Company controls up to 70 percent of

the carbonated beverage sales in the major hotels and trade centers in Dubai.

• three-year contract - Wonderland Water Park City in Dubai.

• Pepsi Cola will be the official beverage of this leisure city.

Dubai, P. (2000). Pepsi Cola controls 70 percent of soft drinks market in Dubai. Al Bawaba. Retrieved 15 March 2015, from http://www.albawaba.com/business/pepsi-cola-controls-70-percent-soft-drinks-market-dubai

Thomson Reuters. The Coca-Cola Co (KO). Retrieved 2nd of March 2015, from http://www.reuters.com/finance/stocks/companyProfile?symbol=KO

Sharon Bailey (2014). The importance of Coca-Cola’s iconic brand name. Retrieved 2nd of March 2015, fromhttp://marketrealist.com/2014/12/importance-coca-colas-iconic-brand-name/

Wikipedia,. (2015). Coca-Cola. Retrieved 15 March 2015, from http://en.wikipedia.org/wiki/Coca-Cola

Dubai, P. (2000). Pepsi Cola controls 70 percent of soft drinks market in Dubai. Al Bawaba. Retrieved 15 March 2015, from http://www.albawaba.com/business/pepsi-cola-controls-70-percent-soft-drinks-market-dubai

References:

Thank you for listening.