PowerPoint Presentation

Persuasive Devices: Looking at THREE of the devices that advertisers use to sell their products.Slogans

Facts/Statistics

8 out of 10 owners said their cats preferred it

98% of people asked said they liked it Expert Opinion

Here comes the science!------

Liz Hillier: Persuasive Devices One: 2011

Skills Needed (Key of Symbols)Liz Hillier: Persuasive Devices One: 2011

Identify

Evaluate

Compare (+)Contrast (-)By the end of this lesson I willMust be able to identify 3 different persuasive techniques in TV adverts (Level 4+)Should be able to evaluate the effectiveness of these three persuasive devices in TV adverts. (Level 5+)3. Could be able to compare (+) and contrast (-) the effectiveness of these three persuasive techniques in 2 TV adverts. (Level 6+) Liz Hillier: Persuasive Devices One: 2011

What do I already know? Starter TaskLiz Hillier: Persuasive Devices One: 2011Where have you seen this device?Why do you think advertisers use this device?Can you give examples of this device?What do I already know? Part OneTime: 5 MinutesGroup One: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper.Group Two: Using Post it Notes, add what you already know about Facts/Statistics to the A3 sheet of paper.Group Three: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper.

Liz Hillier: Persuasive Devices One: 2011What do I already know? Part Two: Groups Move On!Time: 5 MinutesGroup Three: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper.Group One: Using Post it Notes, add what you already know about Facts/Statistics to the A3 sheet of paper.Group Two: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper.

Liz Hillier: Persuasive Devices One: 2011What do I already know? Part Three: Groups Move On!Time: 5 MinutesGroup Two: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper.Group Three: Using Post it Notes, add what you already know about Facts/Statistics to the A3 sheet of paper.Group One: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper.

Liz Hillier: Persuasive Devices One: 2011What do I already know?Whole Class Feedback from Starter TaskLiz Hillier: Persuasive Devices One: 2011Do you know what advert this product is advertising? How can you tell?Liz Hillier: Persuasive Devices One: 2011

Cheryl Cole: Loreal: Task: Annotate Persuasive Devices that you recognise on this advert.Liz Hillier: Persuasive Devices One: 2011

Lets watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotatedLiz Hillier: Persuasive Devices One: 2011Whilst watching the advert identify: (Reading: Level 4)

The use of facts and statistics.The use of expert opinion.The use of a slogan.

Lets watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated

Liz Hillier: Persuasive Devices One: 2011Click on the advert to beginLets watch the Cheryl Cole TV Advert againLiz Hillier: Persuasive Devices One: 2011Whilst watching the advert during this second viewing evaluate the effectiveness of : (Reading: Level 5+)

The use of facts and statistics.The use of expert opinion.The use of a slogan.

Lets watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated

Liz Hillier: Persuasive Devices One: 2011Click on the advert to beginCompare (The same +) Contrast (Differences - ): Watch the following adverts as a whole class. Briefly jot down any persuasive features that you identifyComfort Family: 2011

Butchers Superior: 2011

Liz Hillier: Persuasive Devices One: 2011

Click on the adverts to beginComplete the worksheetComparing and Contrasting different persuasive devices in TV Adverts.Liz Hillier: Persuasive Devices One: 2011

Extension: Storyboard one of the adverts in 6 frames and decide on the camera anglesChoose an advert and watch it again a couple more times.List the six most important parts of the advert from beginning to end. Choose the camera angles that you will need (see next slide)Storyboard the advert in 6 frames. Dont forget to add the narrative to each frame.

Liz Hillier: Persuasive Devices One: 2011

Liz Hillier: Persuasive Devices One: 2011

Medium ShotLong ShotClose-Up ShotClose-Up Shot

Low AngleHigh AngleSide AngleTwo-Shot Birds-Eye ShotStoryboard Template1.

In these boxes draw your image

2.3.In these boxes write your narrative (include the camera shot-type and why its been chosen).4.

5.6.Interactive Plenary: Introduction to AdvertisingClick on one of the above numbers 1

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