persuasive design | module
DESCRIPTION
By Tijme Van Gurp | Ken Chen | Anouk Van RanstTRANSCRIPT
P E R S U A S I V E T E C H N O L O G Y
L E CT U R E R S | H A R M VA N E S S E N | T I L D E B E K K E R
T E A M | K E N C H E N | T I J M E N VA N G U R P | A N O U K VA N R A N S T
T H E A C T U A L M O M E N T F R O M T H E D I S T R I B U T I O N O F A F LY E R A N D I T S L I F E C Y C L E
S T A R T I N G P O I N T
C O N T E X T
S T A K E H O L D E R S
TU/E (INSTITUTION) DISTRIBUTER RECIEVER SECURITY BBC
TU/e
I N T E N T I O N
New promotion system in which a new behavior of receiving promotional messages is formed.
E X P L A N AT I O N F E AT U R E S
B E H AV I O U R G R I D | F U N C T I O N A L T R I A D B Y F O G G | P L E X - C A R D S
TOOL – MEDIUM - SOCIAL ACTOR | TRIGGERS MOTIVATIONS AND ABILITIESThe actionpath/storyboard was defined by the behavior . By the analyzing the possible motivations, triggers and abilities we were able to implement the correct persuasive technology needed. The base concept was developed using the plex-cards
S T A K E H O L D E R S F E AT U R E S
• M o r e e f f e c t i v e u s e .
• M o r e p l e a s a n t c o n t a c t w i t h / f o r t h e r e c e i v e r s ( m o r e f r e e d o m ) .
• S y s t e m t a k e s t h e a c t i v e r o l e o f p e r s u a d e r s
• E n a b l e s c r e a t i v i t y f o r p r o m o t i o n
• W i l l h e l p t o g e t i n s i g h t s i n t h e d a t a g a i n e d f o r m f l y e r i n g
• P o s s i b i l i t i e s t o e n l a r g e t h e d i g i t a l e x p e r i e n c e ;
• B u y t i c k e t i m m e d i a t e l y, p l a c e i n a g e n d a , s h a r e o n F a c e b o o k , …
• 2 n d c o n t a c t m o m e n t i s p o s s i b l e b y s e n d i n g a r e m i n d e r m e s s a g e
• P o s i t i v e e x p e r i e n c e t r u e i n t e r a c t i o n w i t h a p o s i t i v e r e s p o n s e s
• T U / e o n e i n v e s t m e n t g o o d f o r b r a n d i m a g e
• P o s s i b l e d i f f i c u l t i e s : i n t r o d u c t i o n i s c r u c i a l , n e e d s m o r e e x p l a n a t i o n a n dt r i g g e r s i n t h e b e g i n n i n g , h a s t o b e d o n e e v e r y y e a r
R E C I E V E R | D I S T R I B U T E R | T U / E
