Persuasive AppealsPersuasive Appeals

Introducing the concepts of Ethos, Logos & Pathos

Journal: Persuasive Journal: Persuasive AppealsAppeals

WRITE ABOUT: A time recently when you tired to persuade someone to do something or when someone tried to persuade

you to do something.

Appeal? Define Appeal? Define please...please...

An earnest request for something important (an appeal for help)

A formal request in court for a decision to be changed

A quality that makes people like something

The power or ability to attract, interest, amuse, or stimulate the mind or emotions

ArgumentsArguments

Authors purposefully do certain things to persuade us to believe what they are saying.

They use all the tools at their disposal to attract our interest, amuse us, entertain us, and/or stimulate our minds or emotions.

Quite frankly...we Quite frankly...we do this all the do this all the

timetimeIn your journal, take a few moments to write about

a time recently when you tried to persuade someone to do something

or

when someone tried to persuade you to do something

Appeals Clip

Let’s take a closer look at appeals

Persuasive AppealsPersuasive Appeals

Appeals to Reason (logos) are the proof, or apparent proof of the words themselves.

Appeals to Emotion (pathos) - putting the audience into a certain frame of mind.

Appeals to Ethics (ethos) - The personal character of the speaker.

Appeal to Reason Appeal to Reason (Logos)(Logos)

Reason (logos) - support of claims with concrete, specific data

Appeals to Reason can be inductive or deductive

Inductive means starting with evidence which leads to a generalization

Deductive means starting with a general observations and moving to specifics

Appeal to Reason Appeal to Reason (Logos)(Logos)Typically supported by evidence

Facts - can be proven

Expert opinion or quotations

Definitions - statements of meaning

Statistics - offer scientific support

Examples - powerful illustrations

Anecdotes - incidents based on personal experiences

Appeal to Ethics Appeal to Ethics (Ethos)(Ethos)

Ethics (ethos) means convincing by the character of the author. We tend to believe people whom we respect (or that show respect to us)

Appeals to ethics is used to convince readers that the author is being fair and honest and well informed so that readers will trust values and intentions.

Ethical appeals avoid the use of negatively charged/loaded words.

Appeal to Emotions Appeal to Emotions (Pathos)(Pathos)

Appealing via pathos is persuading by appealing to the reader’s emotions. A carefully reasoned argument can be strengthened by an emotional appeal.

Description or narration often from a persons own experience.

The author’s point of view puts the reader in a certain frame of mind through the evidence itself, but also through carefully chosen words with positive or negative connotations that can sway readers’ emotions.

Go back to your Go back to your quick writequick write

What types of persuasive appeals did you use?

Were they effective? Why?

Is there a type of appeal you could have used, but didn’t?

Your TaskYour Task

• In groups create a commercial using a variety of persuasive techniques.

• VIDEO = Extra Credit

• Your group will perform your commercial on Friday!

ExamplesExamples

http://www.youtube.com/watch?v=bHMQEggEG4k&feature=related

http://www.youtube.com/watch?v=BoE5zaAjr8Q&feature=related