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Why Influence?

Everyday

Modern

Definitions

# of Tactics?

16 Tactics

53 Tactics

Ethics I

Ethics II

Disciplines

Approach

Bad Info

Structure

Mindfulness

Mindlessness

MatrixBibliography

Classwork

Links

A persuas ion matrix provides a systematic approach to finding which influence

techniques are optimal for a given situation and audience. A matrix is also useful in

discovering techniques that are available, but may not have occurred to the

influence practitioner. Using the wrong technique can caus e an influence at tempt

to backfire disas trous ly, and a good persuasion matrix therefore includes

appropriate contraindications. I have been developing a matrix since the mid 90s,

bas ed on the five fundamental dimens ions that I believe underlie all influenceattempts:

Dimension of Persuas ion Process

Dimension of Communication Process

Dimension of Processing

Dimens ion of SituationVariables

Dimens ion of Person Variables

Sadly, the matrix isn't ready for unveiling yet. In the meantime, however, you may

wish to visit the next section, Cult Influence Tactics, on the following page.

Copyright 1997 by Kelton Rhoads , Ph.D.

www.workingpsychology.com

All rights reserved.

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attitude, attitude change, belief, bias, brad sagarin, brainwashing,

campaign, communicate, communication, conversion. Compliance,

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group research, social influence, social psychology, social action

campaign, speaker, speech, spin, statistics, strategy, survey, technique,

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