perspectives of mobility
DESCRIPTION
Presentation to My Mobile My Life -Seminar 26.8.10TRANSCRIPT
Mikko ManninenProject Manager/KTUAS Mopaali
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Why smartphones & tablets are going to rule the world
The basic way to use it is very old and comfortable. You can use the interface where ever you like.
Analogy of the smartphone is a book – not a phone
Analogy of the tablet is a brochure
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Analogy of the laptop is a typewriter
Typewriter is for writing, not for reading. You cannot adjust the distance of the paper. Changing your location is little bit complicated. It is for producing, not for consumption.
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Obstacles of mobility -AttitudesMobiles are for calling, sms & email, maybe
camera. This is ”acceptable” useEverything else is ”playing, waste of time and
money” –not serious businessApplications are ”something they are doing in
innovation laboratories”High Nokia-label density – homogenic picture
of phones
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Positive perspectives of mobility• Smartphones become cheaper and cheaper• Everyone can download thousands of different
applications from mobile markets like Android Market, Ovi Store and AppStore
• Platforms are mostly open source and anyone can make and sell their own app in mobile-online-markets
• Mobile- Internet-connections are getting faster and faster
• User Interface & Usability is becoming easier, even kids can use these in an intuitive way
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Smartphone is Personal Computer-but better • Scenario:• Smartphone is going to be your personal
computer• People will use a laptop only for writing long
texts, presentations and professional purposes' like editing movies etc.
• 10 years go it was cool & elite to have a laptop, now it`s a basic tool, the same will happen with smartphones , but in 2 years
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The Core features, added value of Smartphone
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Smartphone
GPS-location information
3G-internet connection
Camera (still-video)
Internet Browsing
Applications & Store Market
How you get apps?
Or free
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User
The core features of smartphones1.It is always with you2.It is always with you because it`s your phone3.Being just a phone, it can be lot of everything
else same sized, camera, mp3-player, navigator, eBook, Internet browser, remote control, credit card… etc.
4.Easy usability – It`s not for being cool it´s for making life easier and effective – which is the core purpose of technology
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Taxi Bill calculator
GPS-navigation – The estimatet route
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Photopedia word heritage pics
Sharing to Twitter, Facebook, email
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Foursquare – location based social media serviceGPS-location-informationInternet connectionSharing to Twitter & Facebook with message
Facebook is going to adapt this concept and sharing and marking locations will explode.
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Angry birds - game
Well made and very addicting mobile game. Finnish made. Sold over 6,5 million in online markets.
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Booking.com
GPS-location-information, the shortest route to hotel, online booking
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Helsingin Sanomat
Fresh news with one click, no need to use browser
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Forex currency calculator
GPS-location information
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iFitness
Personal training log and training tips and information with you
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Car rental
Location information, online booking
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HM
Catalog, Style guide, Online shop, location information
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Mushroom guideIdentification tool
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Facebook appUsing facebook easily trough mobile, easy to send photos and videos. Facebook Places is a feature which is going to rule
One year ago people ask: Why should I tell what I`m doing? They don`t ask it anymore. Now they ask why should I tell where I am. Let`s see after one year do they still think the same
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Tweetdeck – Twitter appEasy way to explore Twitter. Location information. Ability to send photos/videos very quickly
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SummaryFormula: Personal computer + mobility
+location information + fast internet connection + camera features + social media+small gadgets included (mp3 player etc)+application store + endless variety of apps =Most important personal device
=Endless possibility to utilize internet =Endless source for innovations
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Thank You!www.twitter.com/mikkomannwww.facebook.com/mopaaliwww.mopaali.fi
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