perspec ves - hfma rochester...all members have a rewarding and informative hfma experience. i look...
TRANSCRIPT
In This Issue:
President’s Message
Membership Survey
Bell Ringing 2012
ANI 2013
Financing Technology
HFMA News Ar cles
Member Spotlight
Member Milestones
Member Happenings
Career Corner
Commi ee Updates
Chapter Sponsors
The results are in! The Chapter survey results show an overall satisfaction score of 74%; this is an 18% increase over 2012. Once again, I want to thank those of you who participated. Your participation in the survey provides chapter leadership valuable feedback to ensure all members have a rewarding and informative HFMA experience. I look forward to implementing the ideas and information shared during the survey. Planning for our annual Current Events Institute is well under way. This is one of our most exciting and well-attended events. The education session will be held on March 1st, I hope you can join us. In addition to our local events, National’s Virtual Conference begins on February 6th. Be sure to watch for further details on these two events and all other pertinent information in our weekly email updates. The latest addition of hfm has many interesting articles related to healthcare reform and what the election results mean for providers. Leaders throughout a healthcare organization should be solidly behind, and deeply involved in the organization’s efforts to control costs. Strategic plans, integration, physician relations, payments – are the “buzz” words to familiarize yourself with. You’ll find many related and helpful articles about those topics in hfm. Thank you to all our sponsors and our committee volunteers for their involvement this chapter year. If you are not currently a sponsor or a committee member and are interested in becoming one, please do not hesitate to contact me directly. Think Spring!
Alicia Dockrell, CHFP President
President’s Message
January, 2013
Perspec ves
Chapter Officers &
Directors 2012/2013
President: Alicia Dockrell
Unity Health System
President Elect: Chris Harris
Rizzo DiGiacco & Hern
Program Chair: Paula Tinch
Rochester General
Health System
Secretary: Geoff Bernhardt
Unity Health System
Treasurer: Stephan Kotsch
Rochester General
Health System
Past President: Chris Etsler
Unity Health System
Directors, Class of 2013:
Carla D’Angelo
Excellus
Rob Nasso
Rotenberg, LLP
Mark Prunoske
Thompson Health System
Richard Yarmel
Harter Secrest & Emery LLP
Directors, Class of 2014:
Cheryl Benne
Unity Health System
Roberta Spezzano
Wes all Surgery Center
Mary Whalen
Whalen Consul ng, LLC
Page 2
Na onal Membership Survey
HFMA conducted the FY 2013 Chapter Survey recently, and the Rochester Regional Chapter is proud to display the results below.
Membership satisfaction with chapter services:
Response Scale: Low = Dissatisfied & Neutral; Middle = Satisfied; High = Very Satisfied & Extremely Satisfied
Thank you for your par cipa on!
Rochester Regional Chapter All Chapters
How satisfied are you with the following services offered?
FY13 FY12 FY13 Low Middle High High High
The chapter educational programs overall 2.3% 34.9% 62.8% 41.9% 63.1%
The educational topics addressed at chapter pro-grams
2.3% 37.2% 60.5% 40.5% 61.6%
The speakers at chapter programs 2.4% 26.2% 71.4% 58.5% 65.0%
The location of chapter programs 7.1% 31.0% 61.9% 48.8% 57.3%
The chapter's coverage of state and regional issues 2.4% 31.7% 65.9% 56.1% 63.4%
Chapter Newsletter 2.4% 26.2% 71.4% 70.7% 62.8%
Chapter networking opportunities 7.9% 23.7% 68.4% 55.3% 59.6%
Chapter website 5.4% 27.0% 67.6% 47.5% 56.9%
HFMA chapter overall 0.0% 25.6% 74.4% 56.1% 66.1%
Rochester Regional Chapter - Overall High Satisfaction Trend
FY06 60.3%
FY08 57.7%
FY10 59.4%
FY11 59.3%
FY12 56.1%
FY13 74.4%
Leadership Opera ons Commi ee
2012/2013 Mee ng Schedule
August 7th 9:30 a.m. ‐ 10:30 a.m.
September 4th
9:30 a.m. ‐ 10:30 a.m.
October 2nd 9:30 a.m. ‐ 10:30 a.m.
November 6th
9:30 a.m. ‐ 10:30 a.m.
December 4th 9:30 a.m. ‐ 10:30 a.m.
January 8th
9:30 a.m. ‐ 10:30 a.m.
February 5th 9:30 a.m. ‐ 10:30 a.m.
March 5th
9:30 a.m. ‐ 10:30 a.m.
April 2nd 9:30 a.m. ‐ 10:30 a.m.
May 7th
9:30 a.m. ‐ 10:30 a.m. All mee ngs are held at Rochester General Health System
100 Kings Highway S.
A representa ve from each commi ee (Chair or
Co‐Chair) is expected to a end in person or via
teleconference.
Page 3
Salva on Army Bell Ringing
John McGrath took the first shift of Bell Ringing at Eastview Mall.
Roberta Spezzano and her daughter Jessica Bell Ringing at Eastview Mall. In the
background is Danielle (Salvation Army
Kristen Clark was Bell Ringing along with her husband Jeff and daughter Julia.
New York State
Department of Health (DOH):
www.nyhealth.gov
Medicaid
CSC Regional Representa ve:
(800) 343‐9000 emenyprovid‐
er_rela [email protected]
CSC Provider Seminars & Trainings eMedNY:
(800) 343‐9000
www.emedny.org/training/index/aspx
Medicaid Preferred Drug Program:
www.emedny.org
www.health.state.ny.us www.newyork. sc.com
Prior Authoriza on Clinical Call Center:
(877) 309‐9493
Drug Program Billing:
(800) 343‐9000
Medicaid Pharmacy Policy and Opera ons:
(518) 486‐3209
Disqualified Provider List (NYS DOH):
www.nyhealth.gov/
health_care/medicaid/fraud/index.htm
Page 4
ANI 2013
HFMA has an impressive line up of keynote speakers for the 2013 National Institute.
Kicking off the conference on Sunday, June 16th will be best selling author, Jim Collins.
Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. He has authored or co-authored six books that have sold in total more than ten million copies worldwide. They include: the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years; the international bestseller GOOD TO GREAT, translated into 35 languages; and HOW THE MIGHTY FALL, a New York Times bestseller that examines how great companies can self-destruct.
The former American Football coach, NASCAR owner, and two-time NHRA team owner, Joe Gibbs will be the keynote speaker Monday. Well known for his long hours and work ethic, Gibbs constructed what has been called, "The most diverse dynasty in NFL history,” During his first stint in the National Football League he coached the Redskins for 12 seasons and led them to eight playoff appearances, four NFC Championship titles, and three Super Bowl titles. After retiring at the end of the 1992 season, he switched focus to his NASCAR team, Joe Gibbs Racing, which has won three championships under his ownership. Gibbs later came out of retirement to rejoin the Redskins as head coach, team president, and special advisor.
On Tuesday, Don Berwick, Former CMS Administrator and Founding CEO, IHI will provide the keynote presentation. Prior to his work in the CMS administration, Berwick was President and Chief Executive Officer of the Institute for Healthcare Improvement, a not-for-profit organization helping to lead the improvement of health care throughout the world. In 2010, President Obama appointed Berwick to serve as the Administrator of CMS. He later resigned because of heavy Republican opposition to his appointment and his potential inability to win a confirmation vote. Most recently, Berwick declared his possible interest in running as a candidate for governor of Massachusetts. Berwick has studied the management of health care systems, with emphasis on using scientific methods and evidence-based medicine and comparative effectiveness research to improve the tradeoff among quality, safety and costs.
To conclude the conference, the Keynote on Wednesday will be Susan Cain, Best Selling Author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. Her book has sparked a genuine national conversation about introverts, who comprise a third to a half of every workplace and classroom, and whose natural talents we can no longer afford to waste. Quiet is an instant New York Times bestseller, has been translated into 30 languages, and is one of the most talked about books of 2012.
Page 5
Financing Technology: It's Like Marriage Counseling
How would you rate your organization in terms of its ability to adapt quickly to the fast paced changes and uncertainty in healthcare? How are these changes impacting your business strategies? And thus, your technology strategies? What is your organization's strategy for mitigating these risks? Most CIO's would agree that it is their primary responsibility to ensure the organization's technology strategies stay aligned with the business strategies. However, business strategies are changing so quickly (for reasons beyond their control), that the underlying technology that supports those business strategies are impacted. How does he or she keep up, plan for the inevitable - obsolescence - and account for this risk? Most CFO's would agree that it is their primary responsibility to ensure the fiscal resources of the organization are used wisely and in such a way to support the business needs and future growth of the organization. In today's world, that means (among other things) planning for the ever-increasing line item(s) in their capital budget called technology. As technology spending goes up, and as its critical role in the organization increases, so does the financial risk of technology obsolescence to the organization. When asked almost every CFO will tell you their organization has "an insatiable appetite for capital". Every dollar spent on technology is a dollar not available for other capital needs. What we have here are the makings of a classic marriage counseling session: the CIO needs to spend and the CFO needs to conserve. Who is right? And how do we maintain strong alignment amidst these competing interests? Enter technology leasing.
One of the best financial tools that has gained broad acceptance within healthcare organizations is technology leasing. Leasing technology, as opposed to using capital, affords today's healthcare organizations many benefits:
* Re-deploy capital for strategic and growth oriented initiatives
* Lower the financial and operational risks of technology obsolescence
* Improve ROI of technology projects by matching the costs with the benefits
* Maintain alignment between the business strategies of the organization and the underlying technology needed to support it
By Ma Geurink
Page 6
Financing Technology… (con nued)
* Maximize the value of every dollar spent on technology
* Address the strategic needs of the organization that often give way to the urgent: do more with less.
As many healthcare organizations move to the "cloud", leasing provides a similar benefit by allowing organizations to treat their technology as a utility. How many CFO's do you know that pay their phone bills or electric bills three years in advance? There are many other reasons healthcare organizations elect to lease technology, among them: * Strategic complement to banking relationships. Growing healthcare organizations need multiple sources of capital to meet increasing capital demands. * Reduce costs. Utilizing technology beyond its useful life can lead to inefficiencies as well as increased support and maintenance costs. * Financial Diversification. Many organizations prefer to have technology assets off their balance sheets as that may help with debt covenants, reimbursements or bond ratings and is more consistent with how the equipment behaves. * Liquidity. Unlike bonds or other cumbersome long-term debt instruments, leases can often be changed overnight while avoiding the additional time and cost of attorneys and oversight committees. This offers CFO's more liquidity in their overall capital structure as well as more control over cash flows. * The “Financial Cloud.” The “Financial Cloud” allows end-users to pay for the use of technology without giving up control or flexibility in customizing how and where the technology services are delivered. Former General Electric CEO Jack Welch said, “Smart companies will use any opportunity to take change and make it into a competitive advantage. A company’s fundamental strength is its ability to adapt to change, rather than predict it. Don’t hide from it, grab it and do something with it!”
As most would agree, change and uncertainty is the "new normal" in today’s healthcare marketplace. To the extent that you believe this will impact your organization's business strategies, and thus your technology strategies, it might be time to seek some marriage counseling. Leasing is a great option to consider.
Page 7
HFMA News Ar cles (Reprinted from HFMA.org)
Hospital Uncompensated Care Rises $1.8 Billion Posted on 1/7/2013
U.S. hospitals’ uncompensated care rose $1.8 billion in 2011 compared with 2010, according to new data from the Annual Survey of Hospitals by the American Hospital Association (AHA). For the 4,973 hospitals surveyed, uncompensated care in 2011 totaled $41.1 billion and accounted for 5.9 percent of total expenses, per the data. The 2011 total includes bad debt and charity care services, but not Medicaid or Medicare underpayment. Since 2000, hospitals of all types have provided more than $367 billion in uncompensated care to their patients.
For useful guidance on properly reporting charity care and bad debt, see HFMA’s revised Statement 15. HHS Expands Patient Privacy, Information Protections Under HIPAA Posted on 1/18/2013
The U.S. Department of Health and Human Services (HHS) released its final omnibus rule calling for expanded patient privacy protections and new levels of security safeguards for patient health information, marking “the most sweeping changes to the HIPAA Privacy and Security Rules since they were first implemented,” as one HHS director noted. Although security requirements to date under HIPAA have largely focused on healthcare providers, health plans, and other entities that process health insurance claims, the latest rule expands many of the conditions for safeguards to business associates receiving personal health information, such as contractors and subcontractors.
Other changes of note: Penalties are increased for noncompliance based on negligence level, with a maximum of $1.5 million per violation. Providers received clarification on timing for reporting breaches of unsecured health information to HHS. Cash-paying patients can instruct their providers not to share information about their treatment with their health plan. See the final rule that will appear in the Jan. 25 Federal Register. Annual Growth Rates in Healthcare Costs Decelerate: S&P Posted on 1/17/2013
The average per capita cost of healthcare services covered by commercial insurance and Medicare programs increased by 5.07 percent over the 12-month period ending in November 2012, according to data released on Jan. 17 by the S&P Dow Jones Indices for the S&P Healthcare Economic Composite Index. This is a deceleration from the 5.27 percent annual growth rate recorded in October 2012. Eight out of nine S&P healthcare indices, including the Hospital Index, posted decelerations in their annual growth rates in November.
“With November data, we observe that the growth rate in the Hospital Index has decelerated for seven consecutive months, from a recent high of +5.75 percent in April 2012 to its historic low of +3.57 percent, posted in November,” said David M. Blitzer, Chairman of the Index Committee at S&P. “This downward trend was driven by a deceleration in hospital commercial plans. The +4.26 percent annual rate in November for Hospital Commercial Index is 0.53 percentage points below the +4.79 percent rate recorded in October and 4.47 percentage points below the 8.73 percent annual rate recorded in April 2012. The only index that showed acceleration in November was the Hospital Medicare Index; it posted +2.61 percent this month, 0.07 percentage points above its October rate.”
The S&P Healthcare Economic Indices estimate the per capita change in revenues accrued each month by hospital and professional services facilities for services provided to patients covered under traditional Medicare and commercial health insurance programs in the United States. The annual growth rates are determined by calculating a percent change of the 12-month moving averages of the monthly index levels versus the same month of the prior year.
Page 8
HFMA News Ar cles (Reprinted from HFMA.org)
Top Health Issues in 2013 Include Population Management, Mobile Security Posted on 1/10/2013
The top 10 issues that will hold the healthcare industry’s focus in 2013 range from state implementation of the Affordable Care Act (ACA) to increased emphasis on convenience, price, and transparency, mobile security, and population management, according to a recent report. PwC’s Top Health Industry Issues report, released today, identifies the following issues as key challenges for providers and payers as they work toward meeting ACA requirements and prepare for a shift in market dynamics.
State decisions regarding insurance exchanges, expansion of Medicaid coverage, and insurance market regulation. The biggest challenge states could face in responding to these key issues in 2013 could be IT: Designing the infrastructure to create a single, seamless entry point to the exchange will require some states to overhaul existing Medicaid eligibility systems. Increased emphasis on convenience, transparency, and price. As consumers have greater say in how they will spend their healthcare dollars, key players throughout the healthcare industry will find themselves competing on these three attributes.
Impact of excise tax on medical device companies. A 2.3 percent excise tax on medical device companies took affect Jan. 1, representing potentially $29.1 billion to the federal government over the next 10 years. The $380 billion global medical device industry will likely be unable to pass the tax on to its customers, but could look to its suppliers to share in the burden.
Caring for dual eligibles. Dual eligibles—people who qualify for both Medicare and Medicaid—make up many of the 16 million people the ACA will add to Medicaid rolls by 2019. The cost of care for duals is skyrocketing—much of it wasted due to a lack of care coordination between the two programs—and 70 percent of state Medicaid spending on duals goes toward long-term care support services, such as nursing homes, according to the report.
Mobile device security. Physicians and nurses are bringing their own mobile devices to work, but many hospitals do not yet have a secure enough environment to protect sensitive patient information. According to PwC, only 46 percent of hospitals have a security strategy to regulate the use of mobile devices.
Redesign of healthcare delivery. Having already plucked low-hanging fruit with labor productivity and supply cost reductions, more hospitals in 2013 will embark on full-scale transformation efforts to redesign how they deliver care, according to the report.
Effects of customer ratings on hospitals and insurers. Pay for performance will take on new meaning in 2013 as consumer reviews generate penalties and bonuses for hospitals and insurers. Such reviews could generate a bonus payout of more than $3 billion for insurers and a hold back of $850 million for providers in 2013, according to PwC.
Increased expectations related to pharmaceutical value. As costs shift to individuals, drug and device makers will be under greater pressure to prove value to consumers, PwC says. Providers and payers also will demand evidence that evidence that new drugs fill an unmet need or outperform similar products at a more reasonable cost.
Employers rethinking their role in health care. Employers have an opportunity to reexamine their long term role in providing healthcare coverage and explore alternative approaches provided by state and/or private exchanges. In 2013, CEOs will ask tough questions about how and why so many resources are going toward health care.
Population health management. Medicare's accountable care organization and patient-centered medical home initiatives laid a foundation for improving population health, but other collaborations are fueling growth in population health management. In 2013, more companies are likely to form partnerships to build their population health IT infrastructures and to share responsibility for patient outcomes and satisfaction, data collection and analysis, member education, and engagement, with a focus on at-risk populations, according to PwC.
Page 9
Christopher Harris, CPA PAHM
& 2012‐2013 Rochester Regional President Elect!
HFMA Member Since:
Job:
Responsibilities:
Been employed there since:
The best part of my job is:
I joined HFMA because:
My favorite food is:
My very first job was:
The best advice I ever received was:
My family includes:
My hero/mentor is:
If I’m not at work, you’ll find me:
What I’m Most Proud of:
Hobbies:
A book I would recommend:
Benefits realized from
my involvement in HFMA:
2005
Audit Manager at Rizzo DiGiacco Hern & Baniewicz, CPAs
Head of the tax-exempt division. I handle all of the firm’s tax-exempt work, including audits, reviews, informational tax return preparation, tax-exemption applications, and other consulting arrangements.
December 2011
All of my clients are tax-exempt public charities. I love helping them better achieve their missions, which makes our community a better place.
The networking and education opportunities are the best around.
Grandmother’s eggplant parmesan
Pro Shop lackey at Owasco Country Club
Relentlessly pursue that which you value, and the rest will fall into place.
Wife (Courtney), 5 year-old daughter (Abby), and 3 year-old son (Jack)
My wife
Swimming, biking, running, skiing, or playing with my kids
Raising two great children
Iron-distance triathlons, skiing, reading
I read constantly, and most anything in the murder/mystery genre. I recently read the Inspector Gamache series by Louise Penny that was good.
Meeting amazing people, receiving excellent education, staying up to date on the latest developments in healthcare finance.
memberSPOTLIGHT
MEMBER NEWS MEMBER APPOINTMENTS ANNIVERSARY MILESTONES NEW MEMBERS
Page 10
member ANNIVERSARIES
25 YEARS
Mario Urso
10 YEARS
Candace Smith Jim Cullen III Tammi Imm Rita Szmigel
Courtney Spitz
5 YEARS
Beth Young
new MEMBERS
Please join us in welcoming new members to our Chapter!
Jesse McNulty
LPA Systems
Elizabeth Ebert
Life me Healthcare
Tamie Miller
Excellus Health Plan
Jennifer Gaffey‐Link
Life me Health Medical Group
memberMILESTONES
Amy Paul
AC Center, Inc.
Page 11
memberHAPPENINGS
Karl Hagen
has joined Finger Lakes Health as Vice President of Finance.
Congratulations to Matt D. Drake, CHFP,
from Rochester General Health System,
Congratulations to Diane Lage, FHFMA,
from Unity Health System,
Page 12
careerCORNER
Finger Lakes Health Director, Budget and Reimbursement
Position Summary: Finger Lakes Health has launched a search to select their new Director of Budget and Reim-bursement. The successful candidate will report to the Vice President of Finance and will be re-sponsible for the overall management of the Budget and Reimbursement Department. The Director will be responsible for third party cost reports, coordinating the annual operating budg-et, and proposing solutions to assist in optimizing reimbursement.
Requirements: The ideal candidate must possess a bachelor’s degree in accounting, finance, or a related field. He/she must possess at least five (5) years of cost reporting, reimbursement, and budget develop-ment experience for a hospital or health care sys-tem. Knowledge and understanding of Medicaid, Medicare, and third party payors is essential for this position. In addition, the candidate must have at least five (5) years of management/leadership experience, solid problem solving skills, exceptional interpersonal skills, and a proven track record of success. Candidates with experience in the following are-as are strongly preferred: NY State Experience Critical Access Hospitals Freestanding and Hospital Based Nursing Homes Behavioral Health Meditech Information System Corporate Compliance Compensation & Benefits: Finger Lakes Health offers a highly competitive salary and comprehensive benefits package. Relocation assistance will be offered as appropri-ate. Candidates are strongly encouraged to apply online at www.flhealth.org. Questions can be directed to Janelle Williams-Como, HR General-ist, at [email protected]. “Good Health . . .We’re In It Together!”
Rochester General Health System Corporate Controller
Position Summary: Responsible for leadership and coordination of all accounting and financial functions for a multi-entity, $850 million + healthcare system. Primary responsibilities also include directing all aspects of accounting operations, overseeing all transac-tions related to general ledger, receivables, paya-bles, payroll and financial reporting, while ana-lyzing company's financial results with respect to profits, trends, costs and compliance with budg-ets, as well as issue regular financial package to senior management and Finance Committee of Board.
Minimum Qualifications: Healthcare experience strongly preferred Bachelors and/or Master’s in Accounting or
Business Admin. with an emphasis in Ac-counting
5+ years of experience in the accounting and finance sector
4+ years of experience in managing profes-sionals and the accounting and finance pro-cesses
3+ years in a position equivalent to a con-troller or higher responsibilities
Public accounting & auditing experience preferred
Strong experience overall in both private and public accounting sectors preferred
Good GAAP and financial reporting tech-nical skills
Able to analyze, organize, summarize and articulate somewhat complex financial infor-mation.
Confident, understands the ethical standards of CPA
Conscientious about timeliness of assign-ments and quality of work product
Possess exceptional written and verbal com-munication skills, including ability to articu-late recommendations in a concise and time-ly manner
Required Licensure/Certification Skills: C.P.A. or C.M.A. is preferred
Full job details: Click here
To apply: email [email protected]
Cer fica on Commi ee
Chair:
Rachelle Fletcher (315) 462‐0111
rachelle.fletcher@ cshosp.com
Co‐Chair:
Karl Hagen (315) 789‐0113
Members:
Jim Helms (607) 324‐8051 [email protected]
Diane Lage
(585) 368‐6264 [email protected]
Mary Whalen (585) 797‐5106
whalenconsul ng@ rochester.rr.com
Page 13
The Certification Committee presented HFMA’s new Professional Practicum at the Fall Institute on Nov. 2, 2012. Members of the committee each facilitated discussions in their areas of expertise, according to the modules within the certification exam: Financial Reporting, Disbursements, Revenue Cycle, Budgeting and Forecasting, Contract Management, and Internal Controls. Participants received an overview of each content area, participated in case studies, and answered sample certification exam questions. During the awards ceremony, the following people were recognized for earning HFMA Certification:
Susan M O'Connell, CHFP Hugh P Chisholm, CPA, CHFP
Qualifying for the Certified Healthcare Financial Professional (CHFP) designation involves satisfying several requirements, including:
Active operations management experience, with financial responsibilities Demonstration of financial management skills, such as budgeting, forecasting, and
financial reporting Demonstration of comprehensive knowledge of revenue cycle operations, and the
impact of operations on financial position. Completion of the requisite comprehensive exam
Receiving the distinction of “Fellow” of the Healthcare Financial Management Association were:
Diane M. Zimmerman, FHFMA Roberta N. Spezzano, FHFMA, CPA Karl Hagen, FHFMA Christopher Harris, FHFMA, CPA Rachelle Fletcher, FHFMA
Earning Fellowship in the Healthcare Financial Management Association requires further dedication to HFMA and the healthcare finance industry, including:
CHFP designation and maintenance through ongoing participation in professional
development activities HFMA membership for at least five years Completion of 120 college credits Volunteer activity in HFMA or other healthcare finance-related organizations for
two years As committee members, we’re here to help other you work towards, and maintain, Certification and Fellowship. Please reach out to one of us if there is anything we can do to help you reach these important professional milestones!
Cer fica on Commi ee News
Order your Cer fica on study materials at a discounted price through Rochester HFMA! $176 through the Chapter instead of the regular $195.
Contact Rachelle Fletcher ([email protected]) to order!
Communica on Commi ee
Chair:
Ryan McGinnis (585) 922‐1894 ryan.mcginnis@
rochestergeneral.org
Co‐Chair:
Courtney Spitz (585) 249‐2809
Members:
Chuck Faller (585) 922‐1908 chuck.faller@
rochestergeneral.org
Diane Lage (585) 368‐6264
Nancy Reiss (585) 368‐6273
Deb Robinson (585) 368‐6201
Roberta Spezzano (585) 256‐3861 rspezzano@
wes allsurgery.com
Editor:
Diane Lage (585) 368‐6264
Page 14
HFMA Websites:
Chapter: www.rochesterhfma.org
Na onal: www.hfma.org
From the Chair’s desk: After reading a recent article about genomics and connecting the dots with the Stage 2 Meaningful Use focus on increasing health information exchange, it became clear that the value of one’s DNA will become one of the cornerstones for the future of patient care. The research and development potential from databases of genomic information is almost limitless. As providers emphasize recording family health histories, and access to genomic sequencing becomes more readily available (and affordable), there are many positive possible outcomes: Pharmaceuticals tailored to one’s specific
genetic makeup More cures through matching successful
therapies and DNA structures Creation of jobs related to genetic sequencing Much, much more Sure, as healthcare financial management professionals it’s clear to see that there are capital implications tied to genomics, but these will be heavily outweighed by positive outcomes on community health. To touch back to Meaningful Use, once one has their personal genomic “sequence” it will become the backbone of the medical record and travel with them should they need to transfer providers. Look for the friendly neighborhood family medicine practice to have an on-site genomic sequencer; an exciting possibility that may become a reality soon enough.
Communica ons Commi ee News
Page 15 Educa on Commi ee
Chair:
Paula Tinch paula. nch@
rochestergeneral.org
Co‐Chair: Geoff Bernhardt gbernhardt@ unityhealth.org
Members:
Hugh Chisolm hchisholm@fcc‐cpa.com
Carla D’Angelo carla.dangelo@ excellus.com
Chris Harris
Jilleen Hays [email protected]
Sonja Gellert‐Powell sonja.gellert‐powell@ rochestergeneral.org
Ellen Gallagher ellen.gallagher
@rochestergeneral.org
Janine Mangione [email protected]
Susan Ma hews sma hews@
abramslaw.com
Sharon Polak spolak@
mvphealthcare.com
Lisa Smith eagleswingsconsul ng@
rochester.rr.com
Courtney Spitz [email protected]
Beth Young
Educa on Commi ee News
SAVE THE DATE Exci ng Upcoming Educa on Sessions
You Won’t Want to Miss! Current Events
March 1, 2013 Topic: Healthcare Reform from the Provider & Insurer Perspec ve Loca on: RIT Inn & Conference Center
Combined HFMA/MGMA Spring Conference
APRIL 19, 2013 ‐ all day event Topic: Our ever changing world of Healthcare
Cost Report Road Show
APRIL 8, 2013 ‐ all day event Loca on: Terry Hills Golf Club, Batavia, NY
Upcoming Na onal Webinars (follow the links for more informa on & to register):
February 14 DETECTING PRODUCT EQUIVALENCY TO DRIVE LOWER PPI
February 21 VALUE PROJECT WEBINAR: POSITIONING FOR THE UNKNOWN BY TRANSFORMING ORGANIZATIONAL CULTURE AND MANAGEMENT STRUCTURE
February 26 THE ACO JOURNEY TO HELP IMPROVE POPULATION HEALTH
February 27 ICD‐10 IMPLEMENTATION: EFFECTIVE STEPS FOR SUCCESSFUL ADOPTION & STRATEGIES
March 7 HOW TO APPLY FOR THE 2013 MAP AWARD FOR PERFORMANCE IMPROVEMENT IN REVENUE CYCLE
April 2 HFMA’S E2 LEARNING: DRIVING ORGANIZATIONAL PERFORMANCE THROUGH ONLINE TRAINING
Page 16 Membership Commi ee
Chair:
Jon Miller (585) 381‐1000
Co‐Chair:
Carla D’Angelo (585)339‐7816 carla.dangelo@ excellus.com
Members:
Chris Etsler (585) 368‐6276
Michael Gsellmeier (585) 643‐3380
michael.gsellmeier@ faef.com
Joe Peplin
(585) 249‐2835 [email protected]
Lori Saunders (585) 368‐6289
Membership Commi ee News
Membership Recruitment
Our committee is actively identifying and recruiting new members, however we cannot do it alone! “HFMA delivers the essential information that healthcare financial management professionals require to stay on top of the game and ahead of the curve.” William R. Waters, FHFMA, CPA, Vice President, Financial Services, Franciscan Services Corporation
In order to increase the value we provide to members, we need not just more members, but active members. Active members have an opportunity to shape their membership experience through education events, networking, community service and communications.
So we can continue to provide you value, the time to act is now!
Have you visited HFMA’s Online Membership Directory and updated your informa on lately?
Log in at h p://www.hfma.org/login/index.cfm today!
Page 17
There are a number of upcoming events coming in the 1st half of 2013:
Soup Kitchen:
Opportunity for members to serve the community in our local soup kitchens on Sunday’s February 3rd, February 10th and February 17th at Asbury Church, 1010 East Avenue, Rochester, NY 14607. Contact Shannon Glassman ([email protected]) for more information, as space is limited.
United Way Day of Caring:
Save the date. Thursday May 9th is this year’s United Way Day of Caring. Project submission has started. Stay tuned for future e-mail blasts regarding information on joining the HFMA Team, as well as project selection.
Annual HFMA Golf Tournament:
Planning has started for our annual golf tournament. As in prior tournaments, we are looking to have this towards the end of July. Though, location and date are still to be determined. Stay tuned for future communications.
Social & Community Services Commi ee News
Social & Community Services Commi ee
Chair: Mark Pa erson (585) 339‐7989 mark.pa erson@ excellus.com
Co‐Chair: Scot Dennis
(585) 922‐1335 scot.dennis@
rochestergeneral.org
Members:
Cheryl Benne c.benne @rochester.edu
Geoff Bernhardt gbernhardt@ unityhealth.org
Shawn Bishop shawn.bishop@
rochestergeneral.org
Diane Brothers [email protected]
Janet Desmann [email protected]
Lan Diep [email protected]
Shannon Glassman sglassman@
unityhealth.org
David Groth [email protected]
Valerie Kuhn [email protected]
Kristen Pflanz [email protected]
Jeff Raines [email protected]
Lori Saunders [email protected]
Stephen Triola stephen.triola@
thompsonhealth.org
Daniel Wright [email protected]
Beth Young [email protected]
Diane Zimmerman diane.zimmerman@ urmc.rochester.edu
Technology Commi ee
Chair:
Ma Drake (585) 922‐1438 ma .drake@
rochestergeneral.org
Co‐Chair:
Slava Nesterov (585) 922‐1851 slava.nesterov@
rochestergeneral.org
Members
Tim Elder (585) 339‐7709 mothy.elder@
life mehealth.org
Diane Lage (585) 368‐6264
Rich Leight (585) 249‐2803
Randy McKnight (585) 368‐6220 rmcknight@
unityhealth.org
Jeff Rice (858) 922‐0867
jeff.rice@ rochestergeneral.org
Page 18
Technology Commi ee News
We are continuing to look to increase membership in our HFMA Rochester Regional Chapter LinkedIn group, as well as increase member participation on the page itself!
The decision was made by the Operations Committee to make the LinkedIn group open to all who request to join the group as a way to market the Rochester Re-gional Chapter and HFMA in general. We have been posting updates on the page and would encourage all chapter members to start and join discussions.
Also, please help us reach 100 “likes” on Facebook so we can get a shorter, more official URL! See the links below:
Follow Us:
LinkedIn:
HFMA Rochester Regional Chapter
Facebook:
HFMA Rochester Regional Chapter
Twi er:
@HFMARRC
Sponsorship Commi ee
Chair:
Chris Harris (585) 662‐5046
charris @rizzodigiacco.com
Co‐Chair:
Paula Tinch (585) 922‐1223 paula. nch@
rochestergeneral.org
Members:
Alicia Dockrell (585) 368‐6249 adockrell@
unityhealth.org
Stephan Kotsch (585) 922‐1570 stephan.kotsch@
rochestergeneral.org
Page 19
Chapter Sponsors
The Rochester Regional Chapter of HFMA wishes to recognize and express its appreciation to the following sponsors who generously support the
Chapter and its educational programs:
Pla num
Key Bank
Gold
The Bonadio Group EFP Rotenberg, LLP
Harter Secrest & Emery LLP MVP Health Care
Roberts Wesleyan College Rochester General Health System
Bronze
Beth Platt & Associates EBS-RMSCO, Inc.
First American Healthcare Finance First Niagara
Harris Beach PLLC Physician's Reciprocal Insurers
Thompson Health University of Rochester Medical Center
Sponsorship opportunities are available for your organization. Contact Chris Harris @ (585) 662-5046 or [email protected]