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Marketing is Easy Personalization is BS TechToronto May 5 th , 2015

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Page 1: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

Marketing is EasyPersonalization is BS

TechTorontoMay 5th, 2015

Page 2: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 3: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 4: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 5: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 6: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 7: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 8: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 9: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 10: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 11: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 12: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 13: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 14: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 15: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 16: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)
Page 17: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

Actual Status Pregnant Not Preggers

Pregnant

Not Preggers

Total

Total

5M

100M

105M

Test Result

4.5M 500K

10M 90M

Likelihood of Pregnancy 5%

Women ages 24-54, 90% Accurate

Page 18: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

Actual Status Not Preggers

Pregnant

Not Preggers

Total

Total

5M

100M

105M

Test Result

500K

90M

Likelihood of Pregnancy 5%

Women ages 24-54, 90% Accurate

90.5M

5.5%

Page 19: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

Actual Status Pregnant

Pregnant

Not Preggers

Total

Total

5M

100M

105M

Test Result

4.5M

10M

Likelihood of Pregnancy 5%

Women ages 24-54, 90% Accurate

14.5M

31%

Page 20: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

Actual Status Pregnant Not Preggers

Pregnant

Not Preggers

Total

Total

5M

100M

105M

Test Result

4.5M 500K

10M 90M

Likelihood of Pregnancy 5%

Women ages 24-54, 90% Accurate

14.5M

31%

90.5M

0.5%

Page 21: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

70%

Page 22: Personalization is BS by Edward Nevraumont of A Place for Mom (TechTO May 2015)

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