personal media in enterpriseimportant to extend the reach of this whitepaper series to include ceos...
TRANSCRIPT
Personal Media in Enterprise: The consumerisation of enterprise IT and the new challenges facing CIOs
Whitepaper – Part One
October 2011
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Personal Media in Enterprise An introduction to this whitepaper series
Personal Media has already changed the way that we consume media and information. Innovative smartphone and tablet applications have changed the way that we go about our daily lives. We believe that Personal Media is now set to change the way that we work, and this whitepaper series is designed to highlight how wide-reaching these changes might be. It has been written for CIOs, CEOs and CMOs of large enterprise organisations, to help them understand the benefits that employee use of Personal Media can bring to their organisations, as well as prepare for the challenges that are inherent with this new way of working.
We believe that there are a number of areas in the computing landscape that are currently undergoing ‘generational scale’ changes at about the same time. Delivery platforms are evolving, communication and collaboration channels are being reinvented and the consumer technology world is, for the first time, driving innovation within the enterprise. These changes have the potential to impact operations across multiple business units, which is why we feel it is important to extend the reach of this whitepaper series to include CEOs and CMOs, as well as CIOs/CTOs.
Here in Personal Media in Enterprise – Part 1 we discuss how and why the growing trend of ‘consumerisation of IT’ within the enterprise is taking place, and the new challenges this trend brings to CIOs, CEOs and CMOs of large organisations.
In Personal Media in Enterprise – Part 2, due for publication in November, we will discuss how effective planning and deployment of Personal Media devices and applications throughout your workforce can bring benefits to your organisation. Additionally we will identify some popular applications that are being used today by thousands of enterprise workers to help them increase their productivity.
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In Personal Media in Enterprise – Part 3, due for publication before the end of November, we will discuss how you should approach developing your own internal strategy. We will identify the key skills that you need to hire or retain to build next-generation interfaces that can leverage your existing ERP systems, without the need for expensive, enterprise-wide integration projects. Additionally, we will tell you how to prioritise, manage and streamline the different mobile projects that may already be under way throughout your organisation.
Finally, in December, Personal Media in Enterprise – Part 4 will focus on the security challenges that this new way of working brings to enterprise IT teams, and identify ways to address these challenges.
To register for one of our upcoming Innovation Briefing sessions, where you can learn more about Personal Media in Enterprise, please email [email protected] or contact us via the information opposite.
About Tigerspike
Tigerspike is the leading provider of cross-platform technology solutions that enable organizations to form closer relationships with their customers, employees, and partners through Personal Media.
More Information
For more information, please contact one of our sales executives in our Americas, EMEA or Asia Pacific offices. Alternatively you can visit www.tigerspike.com
Americas
+1 646 330 4636 [email protected]
EMEA
+44 20 7148 6600 [email protected]
Asia Pacific
+61 2 9361 5132 [email protected]
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Contents
Executive Summary 4
1. Introduction 5
2. Brief history of IT in enterprise 6
When technology innovation was driven by enterprises 6
The rapid rise of the consumer technology market 6
Strategic enterprise IT decisions take time 6
Enterprises need to embrace next-generation technologies 7
3. How smartphones and tablets are changing the way we work 8
Tablets will outsell PCs by 2016 8
Consumers are now always connected 8
Workers demand next-generation IT systems 9
Workers bring their own technology to work 9
Touchscreens greatly improve user experience 9
4. The challenges that consumerisation of IT brings to CIOs/CTOs 10
Supporting employee-owned devices 10
Deploying third-party applications 10
Building and deploying custom internal applications 11
Mobilising your existing enterprise-wide data systems 11
Data and device security 11
Conclusions and recommendations 12
About Tigerspike – the Personal Media Company 14
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Personal Media in Enterprise – Part 1The consumerisation of enterprise IT and the new challenges facing CIOs
Executive summaryIn a few short years, smartphones and tablets have changed the way that we live. Tigerspike believes that these devices (and the applications they run) are now set to change the way that we work. Smartphones have been outselling desktop and laptop computers since 2010 and Gartner predicts that tablets will outsell PCs by 2016.
As these devices find their way into the hands of millions of consumers, an increasing number are being used in the business environment. IT departments have to quickly decide whether to allow these consumer devices to access enterprise data and systems, or whether to actively prevent such access. In this whitepaper we will discuss this trend of consumerisation and highlight the key questions that CIOs and CTOs should already be thinking about.
The key questions that we will address in this report are:
• What is meant by ‘the consumerisation of IT’ and how will it affect my business?
• Should I allow employees to bring their own technology into the workplace?
• Why does my organisation need to build a Personal Media strategy?
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Chapter 1 – Introduction
This whitepaper has been written to help CIOs, CEOs and CMOs understand what impact the growing trend of ‘consumerisation of IT’ within the enterprise may have on their organisation.
This trend of consumerisation has the potential to impact operations across multiple business units, which is why we feel it is important to extend the reach of this whitepaper series to include CEOs and CMOs, as well as CIOs/CTOs.
The top three CIO priorities for 2011, according to a recent Forrester survey, were (i) cloud computing, (ii) virtualisation and (iii) mobile technologies. Despite CIOs having these subjects very much front of mind, we continue to see an increasingly large gap appear between what the technology world is executing on and what the enterprise can deliver.
To understand where this gap first appeared, we will look briefly at the history of enterprise IT and follow it through to the modern day, where it is now the consumer world of technology that drives innovation.
We will go on to look at how workers are now demanding many of these innovations and expecting their organisations to provide something close in capability to what they can get nearly for free (or actually for free) on their own devices and networks.
We will then look at some of the main challenges that the consumerisation of IT may bring to your organisation; finally, we will leave you with some points to think about that will help you prepare for the change in enterprise IT that is already under way with devices such as the iPad.
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Chapter 2 – Brief history of IT in enterprise
When technology innovation was driven by enterprises
From the early mainframe computing days of the 1960s, through to the second-generation client/server model of the 1990s, technical innovations were traditionally driven by governments, before being adopted by large organisations and finally finding their way to consumers. The most expensive and powerful hardware would be purchased only by the largest corporations, which could afford to fund the huge research and development costs, and often many years would pass before the cost of such hardware fell to levels that were attractive to consumers.
The rapid rise of the consumer technology market
This trend continued through the early 2000s, when we witnessed the rise of first-generation web technologies, but shortly after 2005 we began to see a fundamental shift in the way that consumers interact with technology. Social media websites such as Facebook and Twitter, and the iPhone and other touchscreen devices, quickly became part of consumers’ daily lives, and the rate of technological innovation in the consumer world continued to increase. The result is that the latest innovations in technology are now often adopted by consumers long before they are adopted by businesses.
Strategic enterprise IT decisions take time
Rolling out new enterprise-wide IT services is a task that has always required lengthy strategic planning, costly technical development and a great deal of end-user training. IT directors would often wait for new innovations to be proved reliable before investing. When it came to mobile, the BlackBerry Enterprise Server was the predominant system adopted by large organisations, which offered secure access to corporate email systems from outside the office.
The latest innovations in technology are now often adopted by consumers long before they are adopted by businesses
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Many organisations are only recently beginning to embrace this next generation of social, cloud and mobile technology
Enterprises need to embrace next-generation technologies
The past five years have seen the world of consumer technology change beyond recognition. Technological innovations such as the iPhone have helped to humanise technology, and social media networks have changed the way we share and consume media. Stepping out of the consumer world and back into the world of enterprise IT, five years is a relatively short period, and many organisations are only recently beginning to embrace this next generation of social, cloud and mobile technology. Those enterprises that are able to quickly adopt these innovations stand to gain a competitive advantage, and those that are slow to adopt stand to lose out.
In the next chapter, we will look more closely at how the consumer technology landscape has changed dramatically over the last five years, and begin to consider how these changes have fuelled the ‘consumerisation of IT’ within the enterprise. We will also discuss how this concept is pushing internal IT teams into new agile ways of thinking and delivering.
In Personal Media in Enterprise – Part 2 we will identify the benefits that the shift to cloud, social and mobile computing can bring to large organisations, from both an operational and a cost perspective.
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Chapter 3 – How smartphones and tablets are changing the way we work
In the last chapter we looked at how technology innovation has traditionally been driven by governments and large organisations, and how this has changed in the last decade to a consumer-led adoption of technology. We will continue here to explore how this consumer-led adoption of technology is beginning to change how IT departments deliver services to their users.
Tablets will outsell PCs by 2016
With the launch of the first iPhone in 2007, Apple ushered in a new dawn for the consumer electronics industry. In the four years since then, the popularity of touchscreen smartphones has grown to a point where earlier this year smartphones outsold feature phones globally for the first time. What Apple did to the smartphone industry in 2007, it repeated in 2010 with the launch of the iPad. The latest predictions from the likes of IDC and Gartner estimate that by 2015 smartphone sales will grow to 1 billion annually, and tablet sales will grow to 300 million annually. Tablet sales are in fact set to overtake PC sales altogether by 2016.
Consumers are now always connected
There are some observations that are worth noting, about how consumers are interacting with technology. The consumer experience is now highly collaborative. Consumers use social media sites to share their thoughts, ideas, media and even location with their friends. Consumers are used to posting comments on news sites and participating in active, real-time discussions on blogs and forums. Consumers expect to be able to access content and services anywhere, any time and on any device. They are used to an ‘always connected’ way of life.
By 2015 tablet sales will grow to 300 million annually
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Workers demand next-generation IT systems
With the line between life and work becoming increasingly blurred, workers are coming to expect a workplace IT experience that matches their consumer IT experience. Those businesses that are slow to embrace this change, and slow to offer their employees new and innovative ways of working, run the risk of losing their competitive advantage. Additionally, there is a generation of workers set to enter the workforce this decade that has grown up in an entirely digital age. These ‘digital natives’ will demand next-generation enterprise IT systems that enable them to leverage modern technology. Companies may have difficulty recruiting and retaining the best staff if they fail to innovate in this space.
Workers bring their own technology to work
Whether organisations choose to implement enterprise mobility solutions for their employees or not, we are confident that consumers will continue to bring their Personal Media devices into the workplace. If internal applications are not provided, employees will seek third-party applications that meet their needs. This consumerisation of enterprise IT is a trend that we expect to continue and is one that brings a number of challenges to enterprise IT teams, as well as a number of benefits to the wider business.
Touchscreens greatly improve user experience
Apple launched the iPad in April 2010 and sold 300,000 devices on the first day. By the end of 2010, nearly 15 million iPads had been sold, capturing nearly 95% of the tablet market. The growth in popularity of these touchscreen devices has led to a new focus in application development. The focus is now on the user experience of applications, something that was largely missing from application development in the era of the desktop PCs.
In the next chapter, we will look at some of the key challenges facing IT teams considering deploying Personal Media devices within their organisation.
In Personal Media in Enterprise – Part 2 we will discuss the many benefits that can come from offering staff new and innovative ways to work, and how enterprise workers are increasing their productivity with the help of certain popular applications.
Consumers expect to be able to access content and services anywhere, any time and on any device
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Chapter 4 – The challenges that consumerisation of IT brings to CIOs/CTOs
In the last chapter we discussed how modern consumers are using innovative technologies such as smartphones, tablets and cloud-based social media platforms in their day-to-day lives, and how these consumers are beginning to use their own personal devices in the workplace. This growing trend of consumerisation within enterprise IT poses a number of challenges to CIOs and CTOs of large organisations. In this chapter we will identify these challenges in more detail.
Supporting employee-owned devices
The first challenge is deciding whether to allow employees to access corporate data from their personal smartphones and tablets. iOS, Android, BlackBerry and Windows Phone are the main smartphone and tablet platforms; we will discuss the data security implications for each platform in more detail in Personal Media in Enterprise – Part 4. Remember that if you choose not to support any personal devices, you may force employees to look for ways around this restriction, such as emailing files to a personal email account so that they can access the files on their own devices. This means you lose control of your data and will be more exposed from a security and compliance perspective than if you allowed managed access to your data.
Deploying third-party applications
Whether personal devices are allowed to connect to the corporate network or not, there remains a much broader challenge of providing the right applications to your employees that will help them with their work. For companies that already leverage cloud services such as Salesforce, there are some good third-party applications, including Roambi, that bring business intelligence data to the iPhone and iPad, but for organisations where all data is secured behind the company firewall, these third-party applications are not a viable option. We will identify some of the most popular third-party applications currently being used in the enterprise in Personal Media in Enterprise – Part 2.
If you choose not to support any personal devices, you may force employees to look for ways around this restriction
Building and deploying custom internal applications
As your Personal Media strategy evolves, you will need to think about how to design and build internal applications for your employees. It is important to understand how the user interface design process for smartphone and tablet applications differs from that of desktop applications and websites. Designing user interfaces for the smaller screen sizes and touch interfaces found on smartphones and tablets, demands a skillset that you may not currently have within your organisation. You also need to consider how you source and prioritise the different requests for applications from around the business, and how you deploy these to your users. We will discuss how to develop an internal app strategy in Personal Media in Enterprise – Part 3.
Mobilising your existing enterprise-wide data systems
The challenge of designing and building front-end smartphone and tablet applications is only half of the story. Just as big a challenge is the task of securely integrating your existing enterprise-wide databases and systems into these applications. New integrations with enterprise-wide ERP systems such as SAP and Oracle are typically expensive projects to implement. Data security is also an important consideration here. We will discuss how to integrate with your existing databases and technologies in Personal Media in Enterprise – Part 3.
Data and device security
How do you ensure that your corporate data is secure on smartphone and tablet devices? Do you want to allow your corporate data to get into the public cloud? What happens if the device is lost or stolen? Which platforms offer the most robust security technologies? Which third-party mobile device management software should you consider? These are all questions that CIOs are likely to want to have answered before deploying smartphone and tablet devices within their organisation. We will discuss the subject of device and data security in Personal Media in Enterprise – Part 4.
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It is important to understand how the user interface design process for smartphone and tablet applications differs from that of desktop applications and websites
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Conclusions and recommendations
We hope that this whitepaper can serve as a starting point for discussions within your business on how to deal with the new and very real challenges that consumerisation brings to enterprise IT teams.
Tigerspike would like to highlight the following key points as a checklist of the things that you should already be thinking about:
• We are living in the post-PC era. Tablets are forecast to outsell PCs by 2016. Building applications for post-PC devices requires a renewed focus on UI/UX design. Do you have these UI/UX skills in-house?
• The consumer IT world now drives technology innovation. Enterprise IT teams need to become more agile if they are to offer workers an enterprise IT experience that matches the consumer IT experience. Are you able to claim true organisational innovation, or do you just pay it lip service?
• Social, mobile and cloud technologies have changed the way we live. The same technologies are now set to change the way that we work. Have you evaluated how they will affect your business from more than just a cost-saving perspective?
• Workers are bringing their own Personal Media devices to work and will continue to do so. Do you have a company culture that supports this behaviour, or one that restricts it?
• Building front-end applications is only half the challenge; integrating your back-end data and systems is just as large a task. Have you given consideration to both?
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Remember to look out for the subsequent parts of this series:
• In Personal Media in Enterprise – Part 2 (due in November), we will discuss the benefits of a mobilised workforce and identify some popular business applications of the moment.
• In Personal Media in Enterprise – Part 3 (due in November), we will discuss how to build internal applications that leverage your existing enterprise database systems.
• In Personal Media in Enterprise – Part 4 (due in December), we will discuss the security challenges that a mobilised workforce brings to enterprise IT teams.
Additionally, to register for one of our upcoming Innovation Briefing sessions, where you can learn more about Personal Media in enterprise, please email [email protected] or contact us via the information opposite.
About Tigerspike
Tigerspike is the leading provider of cross-platform technology solutions that enable organizations to form closer relationships with their customers, employees, and partners through Personal Media.
More Information
For more information, please contact one of our sales executives in our Americas, EMEA or Asia Pacific offices. Alternatively you can visit www.tigerspike.com
Americas
+1 646 330 4636 [email protected]
EMEA
+44 20 7148 6600 [email protected]
Asia Pacific
+61 2 9361 5132 [email protected]
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About Tigerspike – the Personal Media Company
Tigerspike is a technology company with a range of professional services that specialises in Personal Media.
We are unique in the way we combine world-leading UI/UX design and front-end development expertise with complex back-end technical integration capability, to deliver large-scale consumer and enterprise Personal Media solutions. Our clients use our range of licensable products and multi-platform development capabilities to deliver their content, commerce and communication needs.
To help our clients unlock the power of Personal Media, we offer a unique blend of:
• Strategic consultancy
• Creative UI/UX design
• Front-end technical development across multiple platforms (including iOS, Android, BlackBerry, Windows Phone and HTML5)
• Complex back-end technical integration directly with our clients systems, or via our proprietary Phoenix Service Delivery Platform
What is Personal Media?
Personal Media encompasses the growing range of personal devices from mobile phones to tablets, portable and home gaming consoles and eBook readers. Through a mix of messaging, mobile sites and applications we can communicate to consumers like we never have before – personally – and we therefore have to treat content delivery on these devices very differently. Personal Media technology can be powerfully used to improve productivity, increase sales, enhance brand identity, improve consumer experiences, deliver location and contextually relevant information, deepen engagement and reduce costs for both consumer and employee audiences.
For further information or to arrange a meeting to understand how Personal Media can add value to your business, please contact your nearest Tigerspike office.
Tigerspike New York448 W 16th Street, M&W 5th Floor, Suite 10, New York NY 10011, USA+1 646 330 4636 | [email protected] | www.tigerspike.com
Tigerspike SydneyLevel 1, 28 Richards Avenue, Surry Hills, Sydney NSW 2010, Australia+61 2 9361 5132 | [email protected] | www.tigerspike.com
Tigerspike London18 Buckingham Gate, London SW1E 6LB, United Kingdom+44 20 7148 6600 | [email protected] | www.tigerspike.com
Tigerspike Singapore50 Amoy Street, Singapore 069876, Singapore+65 6222 3683 | [email protected] | www.tigerspike.com
Tigerspike MelbourneLevel 1, 90 William Street, Melbourne VIC 3000, Australia+61 3 9016 9556 | [email protected] | www.tigerspike.com