Background

Results at SIMO Network 2010

Participating companies

Visitors

Activities

SIMO Network 2011

Main Aspects of SIMO Network 2011

Fact Sheet

Starting-Points

New Features

Other Activities

Forms and Conditions of Participation

Measures Aimed at Target Groups and Communication Plan

CONTENTS

Two editions, those of the years 2009 and 2010, have taken place

based on a new trade fair model:

New Format:

• Only for professionals

• Three-day duration

• Flexible participation options ( exhibition, conferences andcorporate events)

New Approach:

• Emphasis on networking

• Emphasis on contents

• Special focus on the distribution channel

• Special focus on small and medium-sized enterprises

BACKGROUND

RESULTS AT SIMO Network 2010

217 participating companies

• 206 at the exhibition,

• 6 partners,

• 9 companies took part at Channel Campus,

• 13 companies took part at the Forum

• 7 companies took part at the North Convention Centre,

• 3 companies took part in rooms in the hall.(a number of companies combined different forms of participation)

18.290 visits by professionals

• Tuesday 5 - 5.115

• Wednesday 6 - 7.388

• Thursday 7 - 5.787

100,00%

1,63%REAL ESTATE

1,80%ENVIRONMENT MANAGEMENT

2,70%TURISM AND HOSPITALITY

2,02%SANITARY AND SERVICES

2,63%TRANSPORT AND LOGISTICS

2,63%MANUGACTURING INDUSTRY

2,70%FINANCIAL AND INSURANCE

3,49%ENERGY

4,50%MEDIA

3,66%GRAPHIC ARTS

2,53%CONSTRUCTION

4,47%PROFESSIONAL ASSOCIATIONS

6,06%EDUCATION

6,63%RESEARCH AND DEVELOPMENT

6,12%ICT – MANUFACTURING

7,62%PUBLIC ADMINISTRATION

10,16%ICT – DISTRIBUTION CHANNEL

11,47%SERVICE INDUSTRY

17,19%ICT – SERVICES

SECTORS

SIMO Network 2010 SIMO Network 2010 VisitorVisitor

Activities and Conference Programme 2010:

• OPEN GREEN / XV Redepyme Congress

• SIMO Network Channel Campus

• SIMO Network Forum

• II Annual CIOnet Spain Meeting

• ICC; Intel Channel Conference

• SAGE Experience Meeting/Canal SAGE Meeting

• SAP World Tour

• BROKERAGE EVENT

• KOREAN – SPANISH Business Initiative

• V BSA Software Value Awards

• Company Internationalisation Conference

RESULTS AT SIMO Network 2010

Other Activities:

• Cloud Conference: Microsoft / Panda Security

• Specialised Workshop on Virtualisation: Dell / Microsoft / Wmware

• Workshop on the SSD units from Kingston Technology

• Meeting of EOI Alumni

• General Assemblies of eMOV and eISI

• Consumables Conference

RESULTS AT SIMO Network 2010

A forum at which

to share

know-how and

experiences

Representation of the entire

range if ICT products and

services availableA showcase for the

dissemination of

cutting-edge

technology

An event for the entire business world, ranging from

large corporations to the smallest comanies,

featuring a special focus on small and medium-

sized enterprises (SME’s)

Formats and themes

adapted to different

target profiles

A meeting-point for the

Distribution Channel

MainMain AspectsAspects

SIMO Network 2011

SIMO Network 2011

NAME: SIMO Network, International ICT Services and Solutions Trade Fair

DATES: 4 to 6 October, 2011

OPENING HOURS: from 10 a.m to 7 p.m.

HALL: 7

COINCIDING FAIRS:SIGN ESPAÑA ( International Communication Industry Exhibition)LIBER (International Book Trade Fair)EXPOCECOFERSA (Industial Hardware Trade Meeting).

SegmentationSegmentation ofof thethe ExhibitionExhibition

Infraestructuresand Systems

Storage

Printing

Digitalising

Processing hardware

IT Security

Tools and solutionsfor business

Business Intelligence

Data warehouse

Business applications

BMP

Other sector Organisations

Private institutions

Universities

Technological Incubators

Public institutions

Virtualisation

Open source

Company network systems

Infrastructure software

Public network infrastructures

Social SW

IT services

Certification bodies

Internet &Telecommunications

Mobile devices

Marketing Mobile

Digital content

Operators

e-Commerce

Mobile internet

Mobile office

Mobile applications

Mobility and wirelessBusiness consultancy

ERP

CRM

SIMO Network 2011

High-Performance

Work-Stations

VisitorsVisitors profileprofile

Universidades, Centros de Investigación, Parques Tecnológicos y

Escuelas de Negocios

Asociaciones y Cámaras

Otros

Otros

Head of strategic planning: CEOs, CIOs, CTOs, COOs

Heads of technical departments

Professionals from technical fields

Technology professionals

Managers of ICT projects

Suppliers of ICT solutions and services

ICT Professionals

Wholesale and retail distributors from the ICT industryDistribution Channel

Strategy, R+D and Innovation

Marketing and sales

Administration, finance and management Control

Operations, logistics and supply chain

Purchasing and supplies

Human resources and organisation

Service departments at Public Administration Bodies

Professionals who use ICT

solutions for business and

administration purposes

Management, Management Committee, management of ICT sector and

technology user companies

Senior officials from the Central, Regional and Local Gocernments

Upper management and

upper administration

Universities, research centres, technology parks and business schools

Associations and Chambers of Commerce

Other

Other

New Concept: SIMO Network Forums.

Guest Industry e-Health.

New Hands On Area.

Magisterial Conference.

NewNew FeaturesFeatures forfor 20112011

SIMO Network 2011

Spaces located inside the hall for the staging of conferences and the presentation of

papers, organised according to profile or specialised interest of the target groups in

question:

For marketing, sales and communication professionals

For finance and administration professionals

For human resources and education professionals

For computer experts and technicians

Based on a communication plan for each range of products aimed at different target

profiles.

Based on the support of institutions and organisations in each professional sector.

Location of companies with related products and solutions around these forums.

NEW FEATURES FOR 2011

NewNew conceptconcept: SIMO Network : SIMO Network ForumsForums

Throughout the fair’s three-day duration, conferences and activities will

take place in the hall itself.

Stands featuring related products and solutions can be set up within this

environment.

The conference on e-Health will be headed by a Technical Committee

made up of leading professionals and bodies from the industry that are

linked to the ICT field.

NEW FEATURES FOR 2011

GuestGuest IndustryIndustry: e: e--HealthHealth

Those companies that are interested can have a post where

they can demonstrate the functional appeal of their products

and services.

Linked to the themes presented at the Forums and located

close by.

A place where visitors can try out applications.

NEW FEATURES FOR 2011

NewNew HandsHands OnOn AreasAreas

The Conference will tackle the mos important and topical

questions of the moment. It will take up an entire day of the

fair and will feature prominently in the communication

strategy for SIMO Network 2011.

Conceived for the attendance of client companies of any

size.

NEW FEATURES FOR 2011

Magisterial Magisterial ConferenceConference

Activities for the Distribution Channel.

Activities for SME’s.

START-UP AREA (“VIVERO”)

OTHER ACTIVITIES

OTHER ACTIVITIES

Activities for the Distribution Channel:

A renewed formula for “ICT Night”

A new approach for Channel Campus

Staging of the 3rd edition of the SIMO Network Awards.

Specific communication plan for the media that

specialises in this channel, featuring the use of data

bases of professionals from the segment.

OTHER ACTIVITIES

Activities for Companies:

OPEN GREEN AREA: Organised by EOI, and aimed at

boosting business competitiveness through the use of

technology and creating networking opportunities. Types of

activities:

-Competitions

-Demos/presentations

-Conferences-Courses/workshops-Personalised consulting sessions

-Networking meetings

OTHER ACTIVITIES

START-UP AREA (“VIVERO”):

Featuring the collaboration of FUNDETEC.

This area is devoted to supporting innovative ICT

start-up initiatives.

Those companies who are selected by a committee

of experts will be able to take part in this area free of

charge.

Forms of Participation and Conditions

Partner:

200m2 of free space, room, 3 slots at the Forum, 1 post in the Hands On Area, a

banner on the web page, a logo in graphic material, 1 newsletter for visitors.

Colaborator:60m2, room, 1 slot at the Forum, 1 post in the Hands On Area, a banner on theweb page, a logo in graphic material. NEW

Personalised Forum:Naming and configuration of the Programme for a Forum. Price: 10.000€. NEW

Take part with a self-designed stand in a free space: 132€/m2

Take part with a modular stand: 183€/m2

Rental of space, equipped SIMO Network stand: electricity, insurances, basic stand

cleaning services, 1 Internet connection via cable (1 MB), trade invitations in

electronic format.

Take part at a collective stand:

A counter in a collective area featuring a reception desk and a shared meeting

area, coordinated by an institutional business organisation. Applicable to groups

made up of at least 8 comanies: 1.200€ NUEVO

Stage a self-organised event in a room:

The promotion of these events will form part of the official communication strategy

at SIMO Network. Pice according to room.

Forme of Participation and Conditions

Sponsor an activity organised by SIMO Network:

OPEN GREEN

Channel Campus Party: “ICT NIGHT”

Take part at some FORUM:

Exhibitors: 30-minute slot, 500€.

Non-exhibitors: 30-minute slot, 1.000€

Have a post in Hands On Area. NUEVO:

Exhibitors: post 600€.

Non-exhibitors: post 1.200€.

Take part in the START-UP AREA (“VIVERO”).

Participation is granted as a prize. Free of charge.

Forme of Participation and Conditions

MeasuresMeasures AimedAimed at at TargetTarget GroupsGroups andand

CommunicationCommunication PlanPlan

Active capture of visitors through social networking sites.

SIMO Network Club; VIP invitations for business managers and ICT

specialists at exhibiting companies at Ifema.

Guest Industry; specific and distinct communication strategy within the Healthindustry.

Measures according to target group;

Types of company: DISTRIBUTION CHANNEL / SME Client / LARGE ACCOUNT

Client

Type of professional profile within the organisation: MARKETING / FINANCE

/ HUMAN RESOURCES and TRAINING / COMPUTER TECHNOLOGY

For further information, visit: www.simonetwork.es