Gianna Bodnar, Christine Piera, Emily Vasington, Boey Yu

Agenda• Situation Analysis• Recommendation Overview• Supporting Evidence

• Safety• Fuel and cost efficiency• Brand image

• Concluding Thoughts

Situational Analysis

❏Safety❏Cargo space❏Fuel Efficiency❏Cost Efficiency❏Brand Image Alignment

Recommendation

Toyota Prius V Model 2

Safety

7 SRS airbags

Safe-T-StructureAbsorb and disperse impact energy during an accident

Anti-skid Braking System (ABS)

Safety

Wide-angle Reverse Camera

Traction Control and Vehicle Stability Control

Hill-start Assist Control

Environmental SustainabilityPrius Traverse

EPA Fuel Economy 42 mpg combined city/highway

19 mpgcombined city/highway

Annual Petroleum Consumption 7.8

barrels17.3 barrels

Greenhouse Gas Emissions - Tailpipe and Upstream CO2(U.S. tons per year)

Cost Efficacy

Prius Traverse

Fixed Costs $15,661 $16,716

Variable Costs (over 3 years)

$32,169 $49,767

Total Cost (over 3 years)

$47,830 $66,483

Cost Efficacy

Total cost savings:

$18,653 per car over 3 years

x 1,500 TSM in US

$27,979,500 over 3 years

Brand Image: Looking forward

89% of millennials are more likely to buy from companies that support social issues- Prius represents social

and environmental responsibility

63% of Millennials want their employer to contribute to social or ethical causes they felt were important.

Millennials will comprise more than 1 in 3 adult Americans by 2020

Question & AnswerThank you for your time and attention!