personal branding - an original is always worth more than a copy
DESCRIPTION
An introduction on how social media can help to build your personal brand. It is not an how to, it provides guidance and insight on what you could do to build a good personal brandTRANSCRIPT
Personal BrandingAn original is always worth more than a copy
January 2011 – Rick Mans – Social Media Lead
Managing expectations
We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to be head marketer
for the brand called You.
Tom Peters (Fast Company, August 31, 1997)
The way to gain a good reputation is to endeavor to be what you desire to
appearSocrates (469 BC - 399 BC)
We know you are a dog.
Google will tell
Your network will tell
Social Media is notPersonal Branding
However it can help.
Think Before You Start.
Think of 4 things:
1
Your goals2
Your story3
46Got something to offer?4
Having a Website Is Not Important(even if it is better looking than this one)
It should be in line with your story.
It is a hygiene factor.
However there are not 600 million people on your site.
Social Media is:
Human interaction in a virtual world
Marketing
Public Relations
Advertising
Branding
How Social Media Can Help.(to help people to understand you are the best thing since sliced bread)
Your network can help
Not to...
Or even worse
Advertising
This will happen when you annoy people
Your network can help
Your Network Will Help You Scale.(since they will understand why you are such a great * over time)
You Need 1000 Fans.Kevin Kelly
However You Can Only Have 150 Friends.
Dunbar
I prefer to make other people famous, as it scales better.
What You Can Do
Warning this is not an instant guide to success, it is real hard work!
Know where your audience is.
1
2
Your goals3
Your story4
Got something to offer?5
Listen First.
6
What are their goals and how do they align with your goals.
7
Build your network8
Share Your Content. All of it!
9
Make other people famous
10
If you want to have success with social media right now
You should have started six months ago
11
Every new node to a network adds exponential value
12
Be worth sharing
13
Rick MansPapendorpseweg 100 UtrechtThe Netherlands
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans