Presented by Dr. Chrystal Denmark Porter

Dr. Chrystal Denmark Porter

Today’s PresentationTalk about Personal BrandingDiscuss Branding and Today’s Job Market

Overview Applications To Build Your Brand

What is Social Branding?

Personal Branding = “How we market

ourselves to others”

Not about creating a “good image” or

only for famous people

Everyone is a brandEveryone has value to offerWe are in constant competition

In this day and age, “A brand is a necessity, not a luxury.”

Scott Bedbury

Online Presence or lack there of is a reflection on how people perceive you

At some point, someone will search your name online

Hiring Managers

Colleagues

Potential Clients

Potential Mates Potential In-Laws!

You can show people your value

What’s Your Agenda?

With over 70 million users in 200 countries

is the most widely used business

networking site

has authority in Google & Bing

Name Domain

So when prospects or potential partners search your name, your LinkedIn information comes up.

allows people to see who you are & highlight other places you can be found online

That’s me

Include links to web sites, blogs, or e-

portfolio’s that show off your work

allows you to highlight who you are & what you have to offer

allows you to include information about your education, certifications, and work

experience

allows you to highlight your any interest and professional involvement

apps offer another avenue to display your work

recommendations allow colleagues, clients, and professionals to speak

directly to you and your work

can serve as an online address books displaying information about the people

you know

groups are an excellent way to communicate your interest and the type

of people you like to interact

Question & Answers also allows you another avenue to display your

knowledge and interest

Image Management

Brand With People You Know With Your Profile

Brand With People You Know or Don’t Know With Fan Pages or Group Pages

Crafting Your Voice/ The World is Listening

Supporter

Entertainer

Value Exchanger

Final tips

• People want personalization

• ‘Like’ & comment

• Remember everything is permanent!

• Be consistent

• Don’t duplicate…remain authentic

• Respond, thank, & acknowledge

Thank you!

DrChrystal.com