c4q personal branding workshop // may 2015
TRANSCRIPT
Personal BrandingRebecca Garcia @geekgirlweb
Agenda
● Your Identity
● The Proof
● Where to Start
○ Your Website
● Takeaways
● Q&A
Background● 2015 AskMen 'Top 99
Outstanding Women'
● 2014 Glamour Magazine '35 Women Under 35
● Who Are Changing the Tech Industry'
● 2013 U.S. White House Champion of Change for 'Tech Inclusion'
● Featured in April 2015’s Latina Magazine
My Background
I ate a cookie.#food Anyone
going to this event?
#conf
What is Personal Branding?
Your Life
+
What You Care About
=
Meaningful Connections
Identifying Your Personal Brand
● What do you want to be known for?
● What are your top 3 favorite things?
● What are you passionate about?
The Proof
● Non-profit movement – CoderDojo
● Meeting CoderDojo NYC co-founder
● Connecting during events
● Friends in new places!
● Connect with people you’ve met in real life● See what mutual connections you might have● Keep your profile up-to-date
Twitter Content
● Personal - what I ate, where I am
● Fun/Random - funny cat videos
● Articles/Links - see Twitter as a curated
newsfeed
#Hashtags
● For fun – #lol #notreallybutok #lame
● For realsie – #latism #womenintech
1. Use sparingly!
2. Find relevant ones for events & career
Followers to Following Ratio
Currently:● Following 500● Followers 5000
1. Follow less people than are following you2. Slowly build your following
Building Engagement
● Follow people in your industry or speciality● Engage with them ● Share articles and attribute them with ‘via @’● Follow & use relevant hashtags
But what if I want to follow more?
Create lists!
‘.’ in front of @ usernames
If you do not put a ‘.’ only those who are following BOTH accounts will see the tweet.
Managing Social Media Accounts
Buffer (it’s FREE!)
Features● Spacing out items that you want to share● Suggested items● Items from news feeds or sites
Website
● Links to all your social media profiles● A few sentences about yourself or your
title/positions● Keywords: industry
○ i.e. Rebecca is passionate about empowering women
in tech.
Takeaways
1. Establish Identity – your personal brand2. Hashtags – use sparingly3. Reputation – Follow < than are following you4. Website – be found easily5. Engagement – don’t be afraid to reach out!6. Buffer – free social media management tool
@geekgirlweb
Questions?