Permission Marketing CampaignsPermission Marketing Campaigns - - 9901 Chambers Newsletter9901 Chambers Newsletter (Austria – 1/12/2011)(Austria – 1/12/2011)

Permission Marketing CampaignsPermission Marketing Campaigns - - 9901 Chambers Newsletter9901 Chambers Newsletter (Austria – 1/12/2011)(Austria – 1/12/2011)

Performance MetricsPerformance MetricsPerformance MetricsPerformance Metrics

Subject Title 9901 Chambers Newsletter

Month January 2011

Total Sent (1) 3987

Total Views (2) 1201

Unique Views (3) 570

Total Clicks (4) 127

Unique Clicks (5) 81

Open Rate (6) 30.12%

Click Rate (7) 14.21%

Definitions:Definitions:(1) Total Sent – number of contact list(1) Total Sent – number of contact list(2) Total Views – total number of times email was opened(2) Total Views – total number of times email was opened(3) Unique Views – number of users who opened the email (3) Unique Views – number of users who opened the email (4) Total Clicks – number of times a link was clicked(4) Total Clicks – number of times a link was clicked(5) Unique Clicks – number of people who clicked one or more links(5) Unique Clicks – number of people who clicked one or more links(6) Open Rate – percentage of Total Views / Total Sent(6) Open Rate – percentage of Total Views / Total Sent(7) Click Rate – percentage of Unique Clicks / Unique Views(7) Click Rate – percentage of Unique Clicks / Unique Views

0 Click (0%)

Click-Thru PerformanceClick-Thru PerformanceClick-Thru PerformanceClick-Thru Performance

31 Clicks (5.43%)

12 Clicks (2.10%) 29 Clicks (5.08 %) 1 Click (0.17%)

18 Clicks (3.15 %)