Periscope 101

Stacey Hofmann

Community Relations Officer

Delaware Department of Agriculture

Live-streaming free mobile app

“Explore the world through someone else’s eyes”

Came out in 2015

Purchased by Twitter

Launched in March 2015: Apple

Launched in May 2015: Android

What is Periscope?

Another Platform I Need to Learn?

Easy to do

Fun

Benefits:

Promotion

Visibility

Brand awareness

Entertainment

8 Ways to Utilize Periscope

1. Product Demos

2. Q & A Sessions

3. Behind the Scenes

4. Announcements

5. Product Launches

6. Live Tutorials

7. Tips

8. Live Events

Upload saved broadcasts to YouTube to stretch the ROI.

Let’s Get Started

Download Periscope onto your phone.

Follow your brand when selecting your username.

Link to your Twitter account

Periscope Settings

Click on the People icon

Click on your profile (upper

right corner)

Click on Settings

Select Autosave Broadcasts

Notifications

How To Watch & Interact

TV

Your followers

Utilize notifications

Globe

Everyone else out there

Number of scopes

Hearts –Show the Love.Ask a Question, Leave a Comment.

Share the Broadcast.

Preparing to Go Live

Open a broadcast (camera icon)

Enable:

Camera

Microphone

Location

Create a title using descriptive

words and #hashtags

Preparing to Go Live

Do you want a private

broadcast or out to the world?

Tap the Twitter icon

Landscape or Portrait?

Start Broadcast

Be casual and personable.

Welcome viewers as they join.

Remind your viewers what you are broadcasting about.

Speak at a good volume and annunciate.

Remember as You Scope…

Remember as You Scope…

TVs and computer monitors are

landscape oriented

Double Tap Screen to swap

camera view.

Don’t give your viewers motion

sickness.

Contact Info

Stacey Hofmann

Community Relations OfficerDelaware Department of AgricultureEmail: Stacey.Hofmann@state.de.us

Phone: (302) 698-4542

@AgricultureDE