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Periscope 101
Stacey Hofmann
Community Relations Officer
Delaware Department of Agriculture
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Live-streaming free mobile app
“Explore the world through someone else’s eyes”
Came out in 2015
Purchased by Twitter
Launched in March 2015: Apple
Launched in May 2015: Android
What is Periscope?
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Another Platform I Need to Learn?
Easy to do
Fun
Benefits:
Promotion
Visibility
Brand awareness
Entertainment
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8 Ways to Utilize Periscope
1. Product Demos
2. Q & A Sessions
3. Behind the Scenes
4. Announcements
5. Product Launches
6. Live Tutorials
7. Tips
8. Live Events
Upload saved broadcasts to YouTube to stretch the ROI.
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Let’s Get Started
Download Periscope onto your phone.
Follow your brand when selecting your username.
Link to your Twitter account
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Periscope Settings
Click on the People icon
Click on your profile (upper
right corner)
Click on Settings
Select Autosave Broadcasts
Notifications
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How To Watch & Interact
TV
Your followers
Utilize notifications
Globe
Everyone else out there
Number of scopes
Hearts –Show the Love.Ask a Question, Leave a Comment.
Share the Broadcast.
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Preparing to Go Live
Open a broadcast (camera icon)
Enable:
Camera
Microphone
Location
Create a title using descriptive
words and #hashtags
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Preparing to Go Live
Do you want a private
broadcast or out to the world?
Tap the Twitter icon
Landscape or Portrait?
Start Broadcast
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Be casual and personable.
Welcome viewers as they join.
Remind your viewers what you are broadcasting about.
Speak at a good volume and annunciate.
Remember as You Scope…
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Remember as You Scope…
TVs and computer monitors are
landscape oriented
Double Tap Screen to swap
camera view.
Don’t give your viewers motion
sickness.
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Contact Info
Stacey Hofmann
Community Relations OfficerDelaware Department of AgricultureEmail: [email protected]
Phone: (302) 698-4542
@AgricultureDE