Performancein Social Media?

Test

Lower Cost Per

Like

Previous Data

Campaign

Campaign

CustomSolution to track

Like – Unlike Previous Fans

Creative Used

97% of likes

2% of likes

1% of likes

Οργανώνουμε τη μεγαλύτερη αποστολή frappé που έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε

Έλληνες του εξωτερικού με ένα μόνο Like!

58% of likes

Στείλε ένα κουτί Nescafé σε έναν Έλληνα του εξωτερικού με ένα μόνο Like. Γίνε μέρος της

μεγαλύτερης αποστολής Frappé που έγινε ποτέ!

39% of likes

What did we optimise?

Images Text

Interests Age GroupsType of ads

TimeBannersWebsites

Daily Monitoring Process

77%of total likes

from ad campaign

25%Lower Cost

Per Like

54% 23%23%

Approx. 20%more likes on

weekends

37% of likes aged 18-24 Female

47 %of likes aged 18-24 Male

Success Story

OK we got the fans, now what?

Pay Only for the fan that has real value

Cost Per Engagement

Engagement with Facebook Offers

Ads

66% of offers claimed came from ads

Results in same period

60% Lower CPC compared to other ads

13% claim conversion rate

Cost Per Engagement?

What’s next?

Retargeting

Including Facebook

Higher CTRs

Higher Conversions

Yes, Performance Exists in Social Media

Thank You