brand performance on social media q4 2009
DESCRIPTION
A collection of examples of brands using social media exceptionally well or brands that took a wrong approach.TRANSCRIPT
Brand performaceon social media
Q4 2009
Table of contents Beem & Oostervink
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marketing+TwelpforceBest Buy encourages hundreds of its employees to handle customer service through Twitter.
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marketing+Tag Your FurnitureMalmö store manager Gordon Gustavsson opened a Facebook account and posted pictures of IKEA livingrooms. The one that tagged the furniture with his or her name first would get that piece for free.
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marketing+Viral For 50 CentPhilips had its new Cinema 21:9 tv featured in a video clip with rapper 50 Cent, guaranteeing hundreds of thousands of viewers on YouTube.
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marketing+Tweet-A-PosterStarbucks launched a social media contest in which it displayed posters in major cities in the US. People were challenged to be the first to tweet a picture a each poster. The Starbucks Twitter account has around 600.000 followers.
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marketing+Social FeedbackFord selected 100 people out of 4000 applicants to receive a new Ford Fiesta for a period of six months. They would post their honest opinion on YouTube, Twitter, Facebook and Flickr accounts that Ford set up for this purpose. The outcome was generally favorable for Ford after seeing hundreds of videos, photos and updates being posted online.
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marketing+The Streisand EffectNBA player LeBron James and is sponsored by Nike. In a friendly match at a college training camp, he got dunked over by a student. Nike did not want the world to see its star humiliated. It backfired, the video got on YouTube and has been watched over 375.000 times.
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marketing+Get An Ugly GirlfriendBacardi launched a campaign to promote its Breezer brand to women. The campaign suggested that the best thing to have this summer was an ugly girlfriend. You could find them on Facebook accounts created for the campaign. The online community was not amused and Bacardi withdrew all related content.
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marketing+An Honest OpinionUK based bank First Direct embraces social media by tracking all comments made about its service. It posts all these comments on a special website and analyzes whether they are positive or negative. Until now around 75% is positive.
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marketing+Have A Social FlightVirgin America has a very interactive Facebook account. You can use a check-in manager, search flights and many more advanced online services. Customers can review their flights and check the Virgin loyalty program, Elevate. The page has around 45.000 fans.
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marketing+@DellOutletDell uses Twitter as an outlet for its products. The company’s Twitter account has around 1.500.000 followers and offers deals and discounts that cannot be found elsewhere. Sales through this channel have surpassed $3.000.000
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