ADVERTORIAL

Asheesh Sethi is a perfect example of a self-mademan who has achieved immense success and famewith dedication and passion towards his work

Nothing tastes better thansuccess. And if success hasbeen achieved with one's

own determination and persever-ance, it is a different high altogeth-er. Asheesh Sethi, chairman ofNoshe Oceanic Advertising is onesuccess story that needs to be toldagain and again. A business thatstarted off on a small scale as amere necessity turned into a pas-sion and has today become a su-per success, becoming an inspira-tion for many.

In 1989, at the young age of just19, Sethi set up Noshe Oceanic asan advertisement collection agencyin Daryaganj, New Delhi for theIndian Express Group. This was hisfirst entrepreneurial step. NosheOceanic is the pioneer in retail ad-vertising. In earlier times, therewasn't much advertising in the re-tail sector. Sethi soon picked up afew accounts and then the journeyjust went on towards success.

Sethi's continued focus on retailled him to become the most suc-cessful advertising agency in thesegment. He shares, "When westarted, it was a one man army. Ipicked up my first account of asmall little store New WaysDepartment in Chandni Chowk.Then the client list just kept gettingbigger." The focus on retail did notchange in the first 15 years.However, today the company hasmore than 140 clients in retail. Itrepresents almost every retail storein North India and also some inSouth India. As the company grew,so did the client list in various othersectors beyond retail, including realestate. So, from mom and pop storesto SMEs to some Fortune 500 com-panies, Noshe managed to expandin every way possible. It also took itsclients to a more organised platform.

His plush office in Noida is an exqui-site place and they are proud to beIndia's first advertising agency to have

an in-houseproductionhouse. "Wehave every-thing in-house, we cre-ated the entirefacility here sothat there is abackward in-tegration anda 360 degreeoffering in thereal sense,"he says.

Innovation is their key to successMaintaining quality and innovation can make any brand successful. It issomething Supertech Limited too believes in and practices

India's leading real estate developer, Supertech wasfounded in 1988 and since then has been scaling newheights with each passing day. The company has set

new trends of architectural finesse in the contemporaryglobal scenario touching the horizons of excellence.Established under the dynamic leadership of RK Arora,chairman and managing director, Supertech Limited, theorganisation has created various landmark projects.

Talking about their initial journey and their first project,Mohit Arora, director, Supertech Limited shares, "My fa-ther started his career with a job as an engineer with aconstruction company. From there on, he got into civilcontracting business and did that for a few years. In 1988,he started his own real estate business. Our first projectwas Supertech Homes, which was a series of 25 three-storey apartment buildings. Our first big group housingproject was Supertech Residency in Vaishali. So, we start-ed from here and have today grown and expanded intomany areas."

Today, the company has 38 ongoing projects acrossDelhi NCR, Meerut, Moradabad, Rudrapur, Haridwar andBengaluru. It has already converted more than 33 millionsq ft land into residential and commercial spaces. Withprojects worth Rs18,000 crore in hand, the company has

over 90 million square feet under construction. The lead-ers and skilled professionals of the company haveworked towards launching out-of-the-league projects totake real estate sector to the next level. Supertech pio-neered the concept of mixed-use land development inIndia and to come up with high rise constructions inNorth India.

Talking about the group's philosophy and unique sell-ing proposition, Arora says, "Our USP or philosophy is innovation in the real estate industry."

Winner all the way

Sandeep Marwah of Film City, Noida is groomingmedia professionals to take the lead in media

Apass out of Sardar PatelVidyalaya, one of the bestschools of Delhi, Sandeep

Marwah was an all rounder and anoutstanding student of the school.He would participate in all activitiesof the school including theatre,recitation, sports, debate, etc. "Myprofessional training of theatre tookplace in my school itself. I was thedisciple of renowned theatre geniusBV Karant, Meena Williams, NadiraZaheer and Uma Shankar Chandola.Karant happened to be my Hinditeacher and class teacher too. So, in away I did my NSD in my school itself. Iwas a fully trained artist when I leftmy school. That is how I joined NSD.During all these years I was involvedwith a theatre group he constitutedwith Nadira Zaheer, Anupam Kher,Pankaj Kapoor, Raj Babbar, VijayKayshap, Dolly Ahlluwalia, etc., as itsmembers. This group conductednumber of playsall over NorthIndia. While all ofthem enteredfilms eventually, Iwas the last oneto enter the filmworld as I wasadamant to notto shift toMumbai. I want-ed to bring filmand theatre cul-ture to NorthIndia. And, I am

so happy that I could do it," heshares. Starting out as a young boy,Marwah had big dreams like any oth-er person his age, but he also had thevision to realise his dreams. Backthen, it was always Mumbai whichwas the hub of films and television.No one even imagined that thesetwo mediums could ever come toNorth India. Marwah brought in akind of revolution by establishingFilm City here. Now, it is the hub ofthe media and entertainment indus-try. In 1988, Marwah Studio was bornand after that there was no lookingback. He started his journey withDoordarshan commissioned serialsand a few ads. In a span of 25 years,Marwah has churned out 4500 tele-vision programs,150 feature filmsand 5000 training films and 12000media professionals. Marwah Studiohas turned into the 'maternity hospi-tal' for all the channels in India.

An entertainer parexcellence

GIIS adopts a futuristic approach to education toensure young minds gain skills to face theuncertainties of an emerging knowledge society

Singapore-based Global SchoolsFoundation (GSF) started theirfirst school in 2002 with the

name Global Indian InternationalSchool (GIIS) in Singapore with 50students. Today after 12 years, theyhave more than 4500 students inthree campuses ofSingapore. Theschool now has aninternational net-work of 20 cam-puses across 7countries. GIIS'proven educationexcellence practicesand teachingmethodologieshave transcendedacross bordersfrom its base inSingapore, to coun-tries across South East Asia and theMiddle East, benefitting students fromdiverse nationalities."With a view tofoster our students into responsiblemen and women of tomorrow, thefoundation was formed. My missionis to nurture minds who will be lead-ers of distinction, committed to spiritof excellence, through high quality ed-ucation imparted by globally experi-enced, caring teachers building strongvirtues and values while focusing onall round development, creativity andentrepreneurship," says the man be-hind the idea, Atul Temurnikar, chair-man and co-founder, GSF .

The race to stand out of the crowdhas made it essential for students tofoster talent and skill sets which areeffective across diverse cultures.Keeping this in mind, GIIS strongly be-lieves in building a strong foundationfor students, right from the nursery

level, by inculcating global values andpreparing them to face challengesahead.

Academic deliverance is one of thekey USP of GIIS. They have a pro-gramme known as GlobalKnowledge Exchange Programme,wherein they organise video confer-ences connecting all the 20 campusesin 7 countries. "Every week we havethree classes where students of Noidawould connect with students ofJapan, Singapore, Malaysia and otherIndian campuses for collaborativeand participative learning. This givesthem a global edge," he shares.

Achieving excellencein education

Perfect businessenseThrough their single-minded devotion to their business, they have given us a reason to celebrate the abundance of

entrepreneurial acumen in Noida. Lensman Vinod Kumar captures these Icons in action at the unveiling of the coffeetable book - Icons

Rama Raman (left) presenting the award to Harish Sharma, MD, Aadhar Group

Mohit Arora (right), director, Supertech Limited accepting the award

Asheesh Sethi (right), chairman, Noshe Oceanic Group takingthe award

Sandeep Marwah (right), founder, AAFT receiving the award

Atul Temurnikar (right), chairman and co-founder, GIIS collectingthe award

Dhiraj Jain (right), director, Mahagun Group receiving the award Amar Sinha (right), executive director, Wave Group acceptingthe award

Rama Raman, chairman and CEO, Noida and Greater NoidaAuthority sharing his views

Propelling the law of natureAshish Kumar, the managing director of Schwabe India is determined to takethe company forward to be at the forefront of natural medicinal products

The journey of the company started from a small dis-pensary called Willmar Schwabe's CentralHomoeopathic Dispensary and a publication of

Pharmacopoeia Homoeopathica Polyglotta. Very early,the homeopathy medicine coming from this dispensarygained worldwide recognition. Today, Dr WillmarSchwabe India Pvt Ltd is one of the largest names in theworld in the field of homeopathy.

In India, homeopathy is considered to be one of thesafest medications. Its slow but steady result is appreci-

ated since time immemorial. Seeing the growing Indianmarket, the need to establish a manufacturing facility ofDr Willmar Schwabe India Pvt Ltd in India was felt. Thatis how Schwabe forayed into the Indian market. Thebrand entered the country with the aim to provide qual-ity products at affordable Indian price. A one of-its-kindmanufacturing plant of the company was then set up inNoida, Uttar Pradesh which started its operation in1997. The plant deploys the best of technologies avail-able worldwide.

Making sure that the quality is not neglected, every-thing is at par with the standards followed elsewhere inthe world. Schwabe imparts high grade training to itsemployees in the original German homoeopathic for-

mulations, while respecting the local legal framework.Ever since its entry in India, the brand has seen

growth. Taking the legacy forward, Ashish Kumar, man-aging director is shouldering all the responsibilities ofSchwabe India and is the main face of the company inthe country. If you are not willing to risk the unusual, youwill have to settle for the ordinary. And, Kumar was neveramongst those who would settle for the ordinary. Hejoined Schwabe five years back and since then there hasbeen no looking back.

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pg 13

THE ECONOMIC TIMES, NEW DELHI, FRIDAY, MAY 9, 2014

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