People Perspectives in Sustainable Innovation

Jacobine Das Gupta Sustainable Brands London 2013

@DSM

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Our purpose is to create brighter lives for people today and generations to come

Health Nutrition Materials

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How to develop products with a measurable positive impact on people?

Trends: transparency, social responsibility,measurement and ‘guilt free’ consumption

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Metrics & aspirations

4

‘If you can’t measure it, you can’t manage it’

P. Drucker

‘If you don’t imagine it, it won’t get done’

S. Lydenberg

People+

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Taking care of consumers employees and communities

Edelweiss consumers: higher skin resistance and better skin feelemployees & communities: training, local sourcing local farming principles, alpine flora diversity

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Taking care of consumers and employees Waterborne paintsconsumers & employees: reduced health risks

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Taking care of consumers and communities

Fortified riceconsumers & communities: physical and mental health learning and earning capabilities

People

Planet

Profit