penguin process book

Shaved Ice

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Process Book by Cameron BrownVISC 204 Fall 2012

Tad Carpenter

Chapters

Penguins

Starting

RockHopper

Final

Logos

Failure

FlippersShaved Ice

Everywhere

Set

- 4 -

- 32 -

- 40 -

- 56 -

- 66 -

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Penguins Everywhere.

I started off the project with some simple penguin doodles and then

four word charts. The first list was fifty words to physically describe

a penguin. The second list was a bit more challenging, fifty words to

describe the emotional attributes of the flightless bird. I mainly used

how the animals interact with eachother to create this list. The next two

were more fun, a list of words to describe the sounds penguins make

and what associations people make with them. The associations mainly

connected to the media portrayal of penguins and the stereotypes that

go with them. With each category I tried to make a few penguin ideas

to match the words listed.

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The next step was to brainstorm and connect all the words I listed before.

I seperated the words into five main categories, media portrayal, physical

appearence, environment, family interactions, and daily interactions.

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SHAPES

GRAPHIC

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PAINTERLY

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ONE LINE

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ONE LINE

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ALT. MARKMAKING

GESTURE

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BEHAVIOR

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HYBRID

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ABSTRACT TYPE

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ICON

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INDEX

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Final Set.

Cameron Brown

Cameron BrownCameron Brown

Cameron Brown

Cameron Brown

Cameron Brown

Cameron Brown

Cameron Brown

After drawing the hundreds of penguins in

the first step, now it was time to minimize and

refine. From each section I took my favorite

three and cleaned them up. From there I went

through another round of critiques and cut

down to one from each cetegory.

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Cutting down the first group of hundred penguins to three from each category

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FIN

AL

Starting Logos.

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After all the initial penguins have been refined

and chosen, it was time to use what I learned to

start making logos. The logos were for a food

truck I have to do all the branding for. I had three

ideas for what kind of food truck I wanted to

create; first, the fancy cuisine theme. This logo

would play off the tuxedo-penguin connection

people make. The second idea was an artic

themed fish food truck. This logo would have

the penguin in its natural environment. The third

logo idea I had at this point was a island, tropi-

cal theme to play off the idea of penguins living

in the Galapogos Islands. Although this was a

bit more abstract than the first two I really liked

where this logo idea was heading.

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IDEA 1

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My first idea was an upscale fish food truck. The concept was

a two story food truck with a normal take-out style ground

floor and on the second floor there would be a small sit down

area for people to dine. This area would be very exclusive and

reservation only. I wanted to do something with a penguin in

a tuxedo for this brand exploration and I really wanted to

work out wine bottles specifically. The color scheme with this

food truck would be a simple black and white with a splash

of yellow thrown in around, much like the colors of a penguin.

IDEA 2

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My second idea was more based on the environment of the

penguin and less on its appearence. Flipper was originally

going to be either an ice cream or fish themed food truck.

With this I really wanted to work with a penguin playing in

the snow doing various activities people associate with snow,

such as skiing. The color scheme with this food truck would

be a very cool, artic theme with a lot of hues of blue and

white. I really liked the idea of a fish pattern for around the

food truck but I struggled making a connection between fish

and ice cream.

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IDEA 3

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My third idea was a bit more abstract than the other two; I

wanted to go with an island theme. This would coorospond

with the fact that the most north penguins live is in the

Galapagos Islands. With this knowledge I wanted to create

an island, tropical theme and cover the truck with a beach

scene. Since my strongest aspect of this project is drawing

I thought creating this would really give my truck something

special with all the fun penguins. I also really liked this idea

because not many people have tropical food trucks.

RockHopper Failure.

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And then I scrapped everything and started over.

Flipper’s Shaved Ice.

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