penguin penalty prevention - link acquisition and audit techniques

searchmarketingexpo.com@ShahMenz

#SMX #22a

Penguin Penalty Prevention: Link Acquisition & Audit Techniques


#SMX #22a

Sorry Penguin, no fish today

Penalty Resolution Process & The Smart

Link Manager


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about me

hangs out in link removal trenches

penaltygeek

chases down avoidance tactics forrmoov.com

never met a natural link she didn’t love


#SMX #22awondering why you’re here?


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no penalty

NO

am I safe?


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“but I just want to build good links”


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listen to the

experts!

Paddy Moogan Mozcon 2014

“Actively disavow and remove low quality links”


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“Be actively disavowing and removing the low quality

links that you find when doing link auditing. Even if you

don’t think you’ve been hit by Penguin...even if you don’t

have a manual penalty.

If you’ve got links that are clearly low quality, ones

where you look at them and you really know they’re not

good, try and remove them, try and disavow them ”

what Paddy said


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but what if...


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disavow

go-tosolution


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does it work?

YES


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actively manage

Negative

SEO

multiple uses

penalty resolution

trustmanagement


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it’s all good!


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is it safe?

YES


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pitfallsbe

awareof thepitfalls


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site variantsupdatedisavows for all variants

resource:

article at dfwsem.org

“Are You StuckIn Google’s

Penalty Box?”

resource:

article at rmoov.com

Penalty ResolutionFlow Chart

https://www.dfwsem.org/are-you-stuck-in-googles-penalty-box/


https://www.rmoov.com/google-penalty-resolution-flowchart.php


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wait! don’t push that button


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must addnew disavow data to your existing lists

resource:

post at google.com

Disavow Links Tool Help Doc

upload to disavow links

tool is an

overwrite



https://support.google.com/webmasters/answer/2648487?hl=en

https://support.google.com/webmasters/answer/2648487?hl=en


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who remembers ASCII?


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UTF-8or

7-bit ASCII

Downloads are not

text files!

.txt


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beware comment bloat!


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your filewill be

trimmed!Keep

commentsminimalWebspam Team

doesn’t see them

2Mb


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best practice

disavow entire

domains


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what about specific URLs?

only toprotect future referrals from

coveteddomains

or forspecific

edgecases

Why?


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unseen links


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zombie links


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managing disavow files

disdit.comFree

DisavowManagement

Tool

Add orremove domains for existing

disavow lists

Generateentire domain

Disavows

from a list of URLs

http://www.disdit.com/why-disdit.php

http://www.disdit.com/why-disdit.php


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how long will it take?


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good news

updatedcache

= disavowedlinks!

disavowed links

DO NOT disappear

fromGWMT!

resource:

post at hiswebmarketing

.com

Apparently you can tell if a link has been

disavowed

http://www.hiswebmarketing.com/tell-link-disavowed/

http://www.hiswebmarketing.com/tell-link-disavowed/


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when disavow is not the answer


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“You are what Google thinks you are”until you can prove otherwise

own yourmistakes

you gotta love

process


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position vacant: bloodhound

startwithdata


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combine and de-duplicategoogle analytics referral traffic

google webmaster toolsbing webmaster toolsopensiteexplorer.org

mine the SERPsmajestic SEO

SEMrushahrefs


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SWATGWMT

Exporter

Tony McCreath@TonyMcCreath An easier way to get your Google data!


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you may already have something in your paid toolkit

Cognitive SEO

link navigator

Web CEO

http://cognitiveseo.com/blog/3524/the-fastest-most-accurate-unnatural-link-detection-case-study/

http://cognitiveseo.com/blog/3524/the-fastest-most-accurate-unnatural-link-detection-case-study/

http://okaymarketing.com/easily-cleanup-negative-seo-web-ceo-rmoov/



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use links:domain.com + “keyword phrase”


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link analysis

other free tools

browser plugins


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youwill

needtools


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www.spamflag.com/link-identification-guide/

http://www.spamflag.com/link-identification-guide/


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Spamflag


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redirect path

http://www.ayima.com/





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User Agent Switcher

chrome extension helps identify cloaking & hacking


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Majestic Link Maps


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find viable contactsdomaintools

domain registriesreverse IP Lookup Tools

reverse image searchincidental data

other link targetsfollow Social trails


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domain contact finder for spanish language web sites!


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free trialpaid versionimport link data


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fix what you own

fake forum

profiles

Article directory

submissions

spammy social

bookmarking profiles








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send email

don’t treat webmasters

as the enemy

behonest

behelpful








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submit forms

check for third party contact

forms at country specific domain

registries

On sitecontactforms






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You’redoing itwrong

If you think 20% link cleanup is a good result, you need to try harder!


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think outside the (mail)Box


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adapt link acquisition ideas to step up your

link removal game


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example

brilliance.com

be clevertalk like a pirate


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result: vastly improved cleanup


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yes! that is a completely

natural link from Search Engine

Land to brilliance.com


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example

sebcowie.com

use your skillssolve problems

get links!


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example

problem: retail ecommerce store

hundreds of links from non-profits created through a “badges for SEO” campaign

Non-profits no longer have expertise among volunteers to even run blog – they don’t know how to fix the problem


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solution: offer a helping hand

loan in house programmer to each non-profit for half a day

have programmer run a 2 hour basic Wordpress workshop for anyone interested at the non-profit while there


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result: brand building + link earning!

714 linked badges retained and nofollowed

2 local radio shout outs

one local newspaper story with editorial link on site

messages of appreciation in 6 newsletter distributions


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golden rulesprotect

thebrand!

besmart be

creative

behuman


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penguin penalty prevention - link acquisition and audit techniques

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