peek analytics social audience reports ddcoletti _

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ddcoletti

@ddcoletti | Feb 27 2009

Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.

Tweets 3,947

Followers 372

Following 512

@ddcoletti Audience ReportKey Metrics: @ddcoletti | November - 24 - 2012

Total Audience

372

@ddcoletti had 372 Twitter followers and we've classified the ones we could into Consumer, Business, andPrivate (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous andspam accounts, which we do not factor into our audience metrics.

Social Pull

4x

Pull is a good measure of how influential @ddcoletti 's audience is, compared to the average Twitteraccount - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of thiscalculation, is gauged by how well connected @ddcoletti 's Twitter followers are across sixty social sites,compared to the average consumer. A higher Pull suggests you have important people in your audience,and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

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ddcoletti



Tweets 3,947

Followers 372

Following 512

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of @ddcoletti's followers has 3,539 connections acrossall social media platforms.Therefore, @ddcoletti canpotentially indirectly reach640,536 (181 x 3,539)people.

Audience Demographics

SEX

Insights :-*Statistics based on 89% of @ddcoletti's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 38% @ddcoletti's audience is between 36 -45.- *Statistics based on 25%of @ddcoletti's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

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ddcoletti



Tweets 3,947

Followers 372

Following 512

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average @ddcoletti's femalefollowers tend to be more inthe 36 - 45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average @ddcoletti's male followerstend to be more in the 46 -55 age range.

Audience Geographic Insights

TOP CITIES

Insights :- @ddcoletti has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

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ddcoletti



Tweets 3,947

Followers 372

Following 512

Audience Geographic Insights [continued]

TOPSTATES/PROVINCES

Insights :- @ddcoletti has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP COUNTRIES

Insights :- @ddcoletti has a higherpercentage of followersfrom USA than the typicalTwitter user.

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ddcoletti



Tweets 3,947

Followers 372

Following 512

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, @ddcoletti's audience's top threeinterests are Sport, Politics,and TV.

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ddcoletti



Tweets 3,947

Followers 372

Following 512

Audience Education Insights

EDUCATIONTYPE

Insights :- @ddcoletti's followersattend Ivy League schoolsmore than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- @ddcoletti's consumeraudience is active on atleast 670 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 82% of @ddcoletti's followers have Facebookprofiles.- @ddcoletti's has morefollowers who use Quorathan does the typicalTwitter user.

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ddcoletti



Tweets 3,947

Followers 372

Following 512

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 31% of @ddcoletti's consumer audience hasbeen identified as a *GeoLocation.

Audience Cross Over

AUDIENCECROSS OVER

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