1
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
@ddcoletti Audience ReportKey Metrics: @ddcoletti | November - 24 - 2012
Total Audience
372
@ddcoletti had 372 Twitter followers and we've classified the ones we could into Consumer, Business, andPrivate (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous andspam accounts, which we do not factor into our audience metrics.
Social Pull
4x
Pull is a good measure of how influential @ddcoletti 's audience is, compared to the average Twitteraccount - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of thiscalculation, is gauged by how well connected @ddcoletti 's Twitter followers are across sixty social sites,compared to the average consumer. A higher Pull suggests you have important people in your audience,and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIEDAUDIENCE
2
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
Audience Reach Insights
AVERAGENETWORK SIZE
Insights :- On average, each of @ddcoletti's followers has 3,539 connections acrossall social media platforms.Therefore, @ddcoletti canpotentially indirectly reach640,536 (181 x 3,539)people.
Audience Demographics
SEX
Insights :-*Statistics based on 89% of @ddcoletti's followers,whose sex we were able todetermine.
AGE RANGE
Insights :- 38% @ddcoletti's audience is between 36 -45.- *Statistics based on 25%of @ddcoletti's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.
3
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
Audience Demographics [continued]
FEMALEFOLLOWERS BY
AGE
Insights :- Compared to the average @ddcoletti's femalefollowers tend to be more inthe 36 - 45 age range.
MALEFOLLOWERS BY
AGE
Insights :- Compared to the average @ddcoletti's male followerstend to be more in the 46 -55 age range.
Audience Geographic Insights
TOP CITIES
Insights :- @ddcoletti has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.
4
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
Audience Geographic Insights [continued]
TOPSTATES/PROVINCES
Insights :- @ddcoletti has a higherpercentage of followersfrom New York than thetypical Twitter user.
TOP COUNTRIES
Insights :- @ddcoletti has a higherpercentage of followersfrom USA than the typicalTwitter user.
5
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
Audience Interests Insights
INTERESTAFFINITY
Insights :- Compared to the averageaudience, @ddcoletti's audience's top threeinterests are Sport, Politics,and TV.
6
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
Audience Education Insights
EDUCATIONTYPE
Insights :- @ddcoletti's followersattend Ivy League schoolsmore than the averageTwitter audience.
Audience Social Media Usage
SOCIAL MEDIAUSE
Insights :- @ddcoletti's consumeraudience is active on atleast 670 social profilesand/or blogs.
SOCIALMEMBERSHIPS
Insights :- 82% of @ddcoletti's followers have Facebookprofiles.- @ddcoletti's has morefollowers who use Quorathan does the typicalTwitter user.
7
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.Nothing I tweet represents the views of myemployer, their friends & family, or anyone they'veever met.
Tweets 3,947
Followers 372
Following 512
Audience Social Media Usage [continued]
ONLINEACTIVITIES
Insights :- 31% of @ddcoletti's consumer audience hasbeen identified as a *GeoLocation.
Audience Cross Over
AUDIENCECROSS OVER