pebblestorm "feed your freedom" program 070809
TRANSCRIPT
PebbleStorm “Feed Your Freedom”
July 8, 2009
Where We’re Going
• Why I’ve Created This Program• My Story• George Kao’s Story• The PebbleStorm Feed Your Freedom Program• What’s Next
Why I Created This Program
• I have talented friends who are trapped in unfulfilling (and soul-eating) jobs
• I have talented friends that have escaped the cube and yet don’t have real freedom because of a lack of regular income
• I’ve been in both situations – and didn’t enjoy either.
• I can help you create regular income that preserves your freedom
Roadmap
This Is For...
• Professionals who have been successful• You know what you DON’T want to do• You aren’t sure yet what you DO want to do
(clearly enough to live on it)• You want to make enough money to be
comfortable, while preserving your freedom to travel, play or work on other projects
• People would find your expertise valuable…if you knew where to find them and what to offer
Why Feed Your Freedom?
• Create your own stream of income independent of a risky or unfulfilling job
• Get the lifestyle you want now, not years from now!
• Give yourself the mental space to discover your Unique Genius
• So you can come adventure-work-travel with me
Why “Freedom Consulting”?
• Consulting can be just another j-o-b, OR• Consulting can be designed to feed your
freedom!• Begin with the end in mind
What Does Feed Your Freedom Mean?
• A consulting or coaching practice that generates ‘enough’ predictable income per month ($5k-$10k) to be comfortable, yet only requires 1-3 days of work per week
• You deliver your services in ways that support the freedom you want for travel, relationships or other business ideas
What This Isn’t
• Make millions of dollars now• Massive passive income• Rocket science
What This Is
• Realistic• Achievable• Proven• Simple
It Can Be As Simple As…
Step 1: Get Clear – What Do You Want?Step 2: Determine The Ideal ClientStep 3: Decide How You Want To Serve ThemStep 4: Have ConversationsStep 5: Sign Clients
Aaron RossPast• CEO of LeaseExchange: $0• Director at Salesforce.com: $100 Million• ‘Entrepreneur-in-Residence’ at Alloy Ventures ($1B)• With consulting in between
Over the past two years…• PebbleStorm: “Make money through enjoyment”• CEOFlow: “Create sales, freedom and adventure with
inspired employees”• Also DataSalad.com, ColdCalling2.com and more
I Didn’t See The True Beauty Of Freedom Consulting
• Leaving salesforce.com, I thought I didn’t want to do sales consulting
• Kept getting asked for it• I realized – I enjoyed some consulting (short projects / variety /
good people / money / challenge)– I enjoyed it even more when it was in a coaching
format, with weekly calls rather than intense projects– Better use of the time and money of clients– Created freedom for myself
Over Two Years…
• While creating those businesses…• Worked the equivalent of 1-3 days a week• Invested little money beyond URLs and Wordpress• And I spent months traveling or living in Bali, Japan,
China, India, Bhutan, Nepal, Brazil, Argentina, Kauai… (Pix: Fickr, Facebook)
I’m creating the path so you can join me – it’s more fun with others!
The PebbleStorm “Feed Your Freedom” Program
• 3 months long • Tele-seminars every two weeks• TBD: In-person workshops in SF, LA• Team/community focus: get the group mind
working to refer each other clients• Options for extra 1-1 coaching• Pricing: must be affordable, but also enough to
ensure only COMMITTED people are in– This is an Action program
Your 3 Month Program Goal
• If you don’t have a practice yet:– Get your first two (2) clients
• If you do have a practice:– Get your first two (2) clients of your redesigned
services
The follow up program will be to multiply your monthly income
How It Works1) TBD? One in-person kickoff workshop (SF, LA)
– NYC or DC when _?_ people sign up there
2) Six (6) Tele-seminars (each two week)
3) Accountability teams– Groups of 4– Weekly team call keep each other on track
4) Referral groups– Groups of 8– Based on common industries, geographies, etc, to make it easy to
refer each other clients
Example Program Topics• How to find clients• Marketing, pricing• Designing your services• Getting clear (what to do,
for who)• Risks, fears, roadblocks • “Two jobs”• Timing• Tools/apps• Time management• Investing in yourself
through a coach
• How you can get clients without “selling”
• The PebbleStorm support system
• Building credibility• George Kao’s Webinar
Method• How to design your services
to feed your freedom• Juggling two jobs• The people around you
(discouragers/supporters)
Why Invite Professional Friends In?
• You will earn $• They will get a discount• Working with them will help you succeed
faster and more easily:– You already know and trust them– More referrals more easily– Extra support– You’ll enjoy it more keeping you moving forward!
I Haven’t Heard A Question I Can’t Answer
• Who can do this, who can’t?• How much do I have to do? • How much time does the program require, and
how do I find that time?• How do I find my niche?• What programs do I offer?• What if people can’t afford me?• Where can I find clients?• How much do I charge?• When do I cut off free advice? (when you have
a program)• How do I market to clients?• How do I be ok making mistakes?• How do I value my time? How do I price?• How do I know I’m ready for a coach?• What is my competition?• How do I justify my rate?• What do I outsource or delegate?• How does a sales process work?
• How do I make it predictable?• What do I do about my fears holding me back?• What if people don’t want what I have to offer?• How do I design my services to protect my
freedom?• How do I create my program rules (when clients
can call, etc)• What are the risks?• What are the most common fears, roadblocks?• How do I know when the time is right to do this?• Women tend to wait until things are fully
developed before they decide/commit – how do I gain the confidence to do this?
• What if the people around me are discouraging me?
• How do I find a community of people who do what I do?
• What if I can’t let my work/boss know I’m doing this?
• How can I transition w/o worrying about paying rent?
Good News / Bad News
• The Good News: – It’s real and all the pieces are right here
• The Bad News:– My marketing coach says DO NOT DO THIS
PROGRAM (yet)– Because: he wants me to focus 100% on a
CEOFlow program that blows him away (for CEOs)– When I hire people for their expertise, I listen
