Pearl City ProgressNewsletter for the Greater Muscatine Chamber of Commerce & Industry

Volume 20 Number 8 August 2011

GMCCI works to improve the business climate and community quality of life by taking a leadership role in the areas of business growth, recruitment, information, advocacy, community marketing, improvement initiatives, leadership

development, and visitor services.

Musca-Fu-Da Planning in Full SwingGMCCI will be presenting the 47th Annual Harold Ogilvie Musca-Fu-Da Golf Tournament at the Geneva Golf & Country Club, Friday, August 26, 2011.

Plan to attend this fun-filled event and reward yourself and your business associates with a day of golf, contests, networking, lunch, dinner, raffle prizes and an award ceremony. This annual golf tournament will include 18 holes of golf, contests on the course, beverage tokens and participation gifts for all participants. Registration and lunch begin at 11:00 a.m., with a shotgun start at 1:00 p.m. The cocktail reception begins at 5:30 p.m. Dinner will be served at 6:30 p.m. with an award presentation and raffle drawing to follow. Raffle tickets may be purchased for $5.

Registration and sponsorship deadline is Friday, August 5, 2011. Space is limited to the first 144 registrants. Golf participants will receive a cart, green fees, participation gifts, beverage tokens, raffle ticket, lunch and dinner as part of their registration fee. Each foursome must have at least one golfer from a GMCCI member company. Non-golfers may attend the dinner to socialize and network for a reduced fee.

Volunteers are still needed to help man the course helping with various contests throughout the day. Please contact Sarah Bann at GMCCI at 263-8895 if you are able to volunteer.

A special thank you goes out to the following companies who have already committed to a sponsorship.

Eagle Level - $1,000 Bridgestone Commercial Solutions Group Central State Bank Muscatine Foods CorporationMusco LightingTrinity Muscatine

Birdie Level - $500The HON CompanyUS Bank

Other sponsorships still available include: Par Level ($300), 19th Hole Reception ($600), Lunch ($500), Bag Drop Sponsor ($400), Beverage Station ($350), Driving Range ($200), and Tee or Hole Sponsor ($200 or $300 for both).

Companies still have time to donate item(s) to the themed gift basket raffle. This year’s themes include: Care Care, Sports, Spa/Pamper Yourself, Food, Beautify Your Home, Technology, Pets and Miscellaneous. Donations of gift cards or merchandise of any retail value will be accepted for inclusion in the baskets. Items can be arranged for pick up or delivered to the GMCCI office.

Reservations for this year’s Musca-Fu-Da can be made by calling GMCCI at 563-263-8895, by faxing your registration form to 563-263-7662 or by emailing seitman@muscatine.com.

Thank You Sponsors!

Eagle Level

Birdie Level

GMCCI Board of Directors2010-2011

OfficersChair of the BoardDavid Penn, MonsantoChair ElectCara Fuller, Bridgestone BandagImmediate Past ChairScott Ingstad, First National BankTreasurer & Chair-FinanceRick Smith, Stanley ConsultantsChair – MembershipLynn Allison, Ruhl & RuhlChair – Community DevelopmentPam Collins, Musser Public LibraryChair - Economic DevelopmentDoug Krieger, Krieger Motor CompanyChair - Public PolicyCara Fuller, Bridgestone Bandag Chair - Tourism and HospitalityTom Hendricks, Taco John’s of Muscatine

DirectorsLynn Allison, Ruhl & RuhlJeff Armstrong, Muscatine Community CollegeDoug Buster, Fabricators PlusGary Carlson, HNI CorporationPam Collins, Musser Public LibraryBill Decker, Muscatine Community School DistrictCara Fuller, Bridgestone Bandag, LLCBrenda Garcia-Van Auken, State Farm InsuranceBrenda Mohr, Young Professionals NetworkTom Green, H.J. Heinz, L.P.Kevin Harle, SSABJames Hayes, Trinity MuscatineTom Hendricks, Taco John’s of MuscatineStan Howe, Member EmeritusScott Ingstad, First National BankSteve Jameson, Muscatine JournalGreg Kistler, Central State BankPaul Kraushaar, Muscatine Physical TherapyDoug Krieger, Krieger Motor CompanyJohn Kuhl, Muscatine Foods CorporationSal LoBianco, Muscatine Power & WaterGregg Mandsager, City of MuscatineJay McKee, McKee Button CompanyAnn Meeker, Pearl PlazaDave Mohr, Eastern Iowa Light & PowerBrett Nelson, Musco Lighting, LLCKasey O’Kelly, Hy-Vee DrugstoreDan Paca, Kent FeedsDavid Penn, MonsantoTaura Prosek, Central State BankJim Reynolds, Reynolds EngineeringGary Slight, Community BankRick Smith, Stanley ConsultantsNancy Snaadt, Alliant EnergyDave Watkins, Muscatine County

Renewed MembersCongratulations to the following members, who celebrate their GMCCI membership anniversary in August!

Iowa HospiceMuskie MotorsC/W Livestock & Bison Ridge KennelsEichelberger Law Office PCJ & M DisplaysCobblestone ApartmentsRK Dixon Company

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Don’t Miss Our Upcoming EventsGMCCI invites you to join us for the following events in August. Whether you want to learn something new or network with other

Muscatine-area professionals, we’ve got you covered. Business After Hours:

Lutheran Homes2421 Lutheran Drive

Thursday, August 115:00 to 7:00 PM

Learn Over Lunch: Building a Strong Network of Alliances,

Presented by: Ginny Wilson-Peters, Integrity Integrated Inc.

Thursday, August 23Noon to 1:30 p.m.

McAvoy Center at Muscatine Community College

New MembersConstruction Technology Consultants International29 Coventry Lane #1, Muscatine563-554-6588

Consultant services for construction technology transfer & management. Additional services such as construction risk management, claims management, contract administration, & overseas transfer assistance of U.S. construction products, services & technologies.

YPN Summer Events Going StrongYPN Muscatine has been busy this summer bringing networking opportunities to the area’s young professionals. If you have been unable to attend the myriad of events held so far such as the July Third Thursday event at Grant Street Pub, the ‘social networking’ professional development luncheon, Revelry by the River live music festival, Pearl City Pub Tour, June Third Thursday event at Wine Nutz or May Third Thursday Ice Cream Social at the Lighthouse – do not despair!

There are plenty of additional opportunities this summer to visit with the Young Professionals Network. Join in the fun at Augusts’ Third Thursday event at the Muscatine Municipal Golf Course on August 18 from 5:30 – 7:30 p.m. for a professionally taught golf swing clinic as well as great food!

To learn more about upcoming YPN events, please visit their page on Facebook or email the Muscatine Chamber of Commerce & Industry’s YPN liaison, Sarah Bann at sbann@muscatine.com.

Musca-Fu-Da Golf TournamentGeneva Golf & Country Club

Friday, August 26 Registration and Lunch

begin at 11:00 a.m.Shotgun start: 1:00 p.m.

Cocktail Reception begins: 5:30 p.m.Dinner Served: 6:30 p.m.

Award presentation and raffle drawing following dinner

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GMCCI Launching New WebsiteAfter several months of research, organizing and compiling records, the Greater Muscatine

Chamber of Commerce & Industry is set to have a “soft” launch of their new website on August 15.

“Our new website will provide our members with electronic registrations for events and training sessions and new

ways for them to promote their business through advertisement opportunities. It will also have an up-to-date events calendar keeping Chamber members informed of our many programs and events, along with providing easy access to a multitude of Economic Development, Tourism and other community information.” Bill Phelen, President, GMCCI

As with any new business feature, a lot of time and dedication has gone into making this website eye pleasing

not only for Muscatine, but for others researching the city of Muscatine; planning a vacation, move or new business venture into the area. In the future, many new enhancements will be featured for members to find helpful information about the city of Muscatine.

Please visit GMCCI’s new website www.muscatine.com and tell us what you think!

Learn Over Lunch: Building a Strong Network of AlliancesJoin GMCCI and Integrity Integrated, Inc. on Tuesday, August 23 for an informative Learn Over Lunch meeting focused on expanding your connections, Building a Strong Network of Alliances.

Ginny Wilson-Peters, Integrity Integrated, Inc., will present leadership qualities that help ignite new possibilities within our lives. Thirteen years ago Wilson-Peters started her own business, Integrity

Integrated, to carry out her personal mission to nurture and inspire others to reach for the stars.

In addition to her work as a leadership development consultant, Ginny teaches leadership and management courses for the University of Iowa Evening MBA program and is highly involved in her community.

The session will be held at the McAvoy Center at the Muscatine Community College, Room 101, from Noon to 1:30 p.m. The cost to attend is $15 for GMCCI members and $25 for not-yet GMCCI members. Lunch is provided. A minimum number of 8 participants are required for the program. Reservations can be made by contacting GMCCI at 263-8895 by August 19.

Full Service Graphic Design & Printing Company

216 Sycamore Street, Suite 103Muscatine, Iowa563.264.6501

Visit www.sycamoreink.com for the latest specials.

Sunnybrook of Muscatine Hosts Business After HoursGMCCI members gathered on Thursday, July 14, for Business After Hours. Sunnybrook of

Muscatine hosted the event with an Aloha

theme and all other party attire associated with Hawaii, tropical drinks and food and the popular island game of limbo.

During the event members enjoyed an evening of food and drink, networking and socializing. Sunnybrook also offered tours of their assisted living facility for the community to see, along with the chance

to interact with their residents for the night. The evening’s tropical theme door prize was won by Becky Hammann of Bickford Senior Living.

GMCCI extends a huge thank you to Sunnybrook of Muscatine for hosting this month’s event.

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Employer’s Council Discusses Employee Handbooks at Monthly Meeting

Human resource practitioners, business-owners and managers from many

organizations gathered Tuesday, July 19 from 12-1 p.m. at the ISU Extension Office, 1514 Isett Avenue to discuss “Employee Handbooks: Where to Start”.

The July 19 meeting featured Linda Reedy, PHR, Human Resource Professional with MRA. Reedy gave

helpful tips and pointers for developing your own employee handbook along with enhancing and updating handbooks already in place.

Employer’s Council monthly meetings provide networking opportunities and the chance to learn about a range of human resource-related topics. Future meetings will include representatives from the Iowa Workforce Development, nationally-recognized HR training experts from MRA, local HR professionals and attorneys. Companies large and small can benefit from these sessions and are

open to any Muscatine-area employer. Membership in GMCCI is not required for attendance, though reservations will be requested for each meeting.

Lunch is provided for a suggested donation of $5. Please take note of the next meeting to be held on Tuesday, August 16, entitled “The Interview Process: How Job Descriptions Play a Part”. RSVP your attendance to Shea Eitman at GMCCI via email at seitman@muscatine.com or call GMCCI at 263-8895.

Allsteel Winner of 2011 Award for Excellence in RecyclingAs a vital part of Iowa's recycling community, Allsteel has been chosen to receive a 2011 Award for Excellence in Recycling presented by Iowa Recycling Association. Today, Allsteel has created an environmentally-

aware culture that reviews product packaging, both incoming packages and those delivered to customers. This effort decreases consumption of energy, lowers costs, and reduces the harmful impact on the environment. Allsteel has been recycling steel and aluminum since their doors opened, and began recycling cardboard years ago. The company has aggressively pursued recycling, even finding buyers for their leftover fabrics. Allsteel bales and sells their fabric cuts to a manufacturer of shoddy, the foamy cushion fabric that lines the exposed parts of car trunks. In 2010, Allsteel recycled a total of 7,271 tons of material, up from 6,544 tons in 2009. This is an 11% increase from an already stellar recycler.

Beyond the far-reaching recycling fostered by City Carton Recycling, Allsteel also facilitates widespread reuse of otherwise wasted products. For example, Allsteel works with its suppliers to use returnable packaging rather than recyclable packaging. They are now utilizing wooden crates from an overseas manufacturer to use as returnable containers with other suppliers and even using these crates for sending finished goods to job sites, saving packaging materials and labor. A partnership with one of their suppliers allows Allsteel to return any Styrofoam (a nearly impossible to recycle material), which the supplier grinds up to make new Styrofoam. Allsteel also sends Styrofoam from other suppliers, like other HNI manufacturing facilities and their Corporate Headquarters, to be ground up by this company.

Additionally, nearly all plastic bags sent by suppliers are being reused for a different purpose rather than just recycled. Instead of sending barrels of waste powder paint to the landfill, Allsteel utilizes the material to paint internal parts on several product lines, reducing the waste by nearly

half. The remainder is mixed with other materials to create a saleable product. In this way, all of the powder paint is kept out of the landfill. Another instance of reuse is Allsteel’s handling of wood fiber. In 2010, Allsteel began working with one of their suppliers to take the supplier’s waste wood fiber, grinding it in their facility, and selling the product for fuel. The material had previously been sent to landfill, which means that this partnership reduced overall waste by 325 tons per year. In the same spirit of community and cooperation, Allsteel has plans to work with the Muscatine campus of HNI to reduce their landfill waste by 1000 tons over the next five years.

To recycle, the Allsteel facility utilizes colored barrels, coded by content (landfill material, plastics, paper, and cardboard, among other materials) to sort their materials. A small group of dedicated Goodwill Industries members pick up the recyclables and transport them to centralized locations. The materials are then baled or compacted and taken to City Carton Recyclers located at the Muscatine Transfer Station for recycling.

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Staff

Bill PhelanPresident & CEObphelan@muscatine.com

Jane DaufeldtVice President, Community Developmentjdaufeldt@muscatine.com

Greg JenkinsVice President, Economic Developmentgjenkins@muscatine.com

Ally BillhornMarketing & Communications Coordinatorabillhorn@muscatine.com

Heather ShoppaCVB Managerheathershoppa@muscatine.com

Sarah BannEvent Coordinatorsbann@muscatine.com

Shea EitmanOffice Coordinatorseitman@muscatine.com

Bill Phelan President & CEO bphelan@muscatine.com

Kerri McKim Marketing & Communications Coordinator kmckim@muscatine.com

Greg Jenkins Economic Development gjenkins@muscatine.com

Jane Daufeldt Executive Director jdaufeldt@muscatine.com

Heather Shoppa CVB Manager heathershoppa@muscatine.com

Bill Phelan President & CEO bphelan@muscatine.com

Kerri McKim Marketing & Communications Coordinator kmckim@muscatine.com

Greg Jenkins Economic Development gjenkins@muscatine.com

Jane Daufeldt Executive Director jdaufeldt@muscatine.com

Heather Shoppa CVB Manager heathershoppa@muscatine.com

LYNN ALLISON 563.260.4520

LynnAllison@RuhlHomes.com www.LynnAllison.RuhlHomes.com

High quality, research tested, food ingredients, ethyl alcohol, packaged goods, pet products and animal feed.

www.muscatinefoods.com

PatriART and Independence Day CelebrationsThe Greater Muscatine Chamber of Commerce & Industry wants to extend a heartfelt thank you to our members and community supporters for another successful Independence Day Celebration. GMCCI coordinates PatriART’s celebrations of cultural and entertainment along with the members of our Muscatine Cultural Alliance committee. This year funding was obtained from the Community Foundation of Greater Muscatine for PatriART publicity and for the Civil War Encampment at Muscatine Art Center. With these funds the Fiery Trial was also presented with the help of the

Rotary Club of Muscatine.

GMCCI is grateful to the organizations and donors that have helped make eleven days of family entertainment successful. Each year GMCCI budgets $20,000 for fireworks, event insurance, and other necessities for the events. Those hard dollars donated are put towards these events. The real value of these events are provided courtesy of GMCCI staff time and the hundreds of hours that volunteers provide managing, coordinating and synchronizing the activities during this year’s eleven days of PatriART and 4th of July celebrations.

A Big Thanks to all 2011 Community Sponsors! HNI Charitable FoundationMuscatine Foods CorporationSSABMusco LightingBridgestone Commercial Solutions GroupCentral State BankMuscatine Board of RealtorsStanley ConsultantsFirst National Bank of MuscatineReif Oil CompanyLewis Industrial ServicesMonsanto Bark Chiropractic and Rehab Clinic of MuscatineHahn Ready MixReynolds EngineeringTrinity Muscatine All American CareAuburg ConstructionDennis & Margaret TrippMiller & Harrison InsuranceLifetime Dentistry P.C.Trissel Graham & Toole, Inc.All American CareBeckey Insurance & Financial ServicesHome Inspection PlusPrudential - Michael J. GaetaJoseph Int’l Pack-N-ShipJ.B Mark & SonsSafelite Auto GlassWTC Communications / ITPMuscatine County Abstract CompanyLee Agency Inc.Clarion Hotel Muscatine

Krug’z Pool Hall Inc.Community BankHarper’s Cycling & FitnessWomen’s & Children’s TherapyMix’n it up DJ’sRick & Susan SmithDr. John M. SleichterWal-Mart - Back Yard BarbequeMembers Community Credit UnionDaufeldt Transport, Inc.Heuer Construction, Inc.Harvey G Allbee, Jr.Muscatine Veterinary Hospital, P.C.F&J Hahn Inc.Joni AxelMuscatine Junior Chamber of CommercePro Hair Designs Salon & SpaState Farm - Brenda Garcia-VanAukenMuscatine Physical Therapy Services, PCV.H. Willis CoDennis & Grace ColeHeather ShoppaDavid & Janet AlesSheila & Robert AdsitHy-VeeFarewayElder ImplementsMuscatine School DistrictMcDonaldsHappy JoesRSCDaufeldt Transport, Inc.Charlie Harper

John WhitlockDrake Delano State of Iowa Jaycees Cabinet Symphony and Low Brass GroupMuscatine Art CenterMuscatine Cultural AllianceDeWayne HopkinsLisa LewisCasey’s - SouthendBullpen Sports BarKum & Go - SouthendMissipi BrewNeal’s Vaccum & SewingDrugtownCircle K (8th & Cypress)MVP LoungeCasey’s - BypassFastbreakYoung Professionals Network of MuscatineElks ChantersMusser Public LibraryMuscatine History & Industry CenterDan GarrisonGreater Muscatine JayceesHahn Ready MixESIRock Island County SheriffMuscatine Community College and Public Access TVJ&M Displays for the Fireworks

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Ribbon Cutting for New Family Foundations LocationRepresentatives from GMCCI along with the staff of Family Foundations conducted a ribbon cutting for their new location, located at 312 Iowa Avenue (lower level of MCSA Building), on Thursday, July 21.

Family Foundations of Iowa, Inc., is a Christian counseling center providing biblical truth and psycho-social insights that ministers to hurting persons and helps them move to a personal wholeness, interpersonal competence, mental stability, and spiritual maturity. The staff at Family Foundations of Iowa, Inc. strives to provide "professional services within a non-denominational Christian framework".

“When Family Foundations first came to Muscatine we could hear the need for an additional location near the downtown area. The community embraced and welcomed us and worked diligently to get us into the MCSA building. We are now here and able to help people that need our assistance.”Sandra Siemens, President, Family Foundations of Iowa, Inc.

GMCCI welcomes Family Foundations newest location and congratulates President, Sandra Siemens, and her staff on their successful opening of another location within the Muscatine community. They also serve clients from their Oakview Drive office in Muscatine along

The President’s Corner by Bill Phelen This month’s President’s Corner will cover two very important initiatives that are or will soon be underway at GMCCI, the launching of the new www.muscatine.com website and the installment of a TRC program.

Starting in mid-August GMCCI

will initiate a “soft launch” of its new website. This new website has been developed after much research and discussion with many chambers and development organizations throughout the country.

The new website, www.muscatine.com will provide GMCCI and our members with a great many services and opportunities for business promotion. The new site will concentrate on three areas; Economic Development, Chamber of Commerce and Tourism. These three areas have been selected to best enable anyone seeking information and to gain that information as quickly as possible.

The Economic Development section will allow both local and non-local business developers and property developers seeking to expand current Muscatine businesses, or anyone looking for potential locations for new businesses, to find the

necessary information needed in their decision process. It will demonstrate that Muscatine is a community of business, and is interested in growing its business base whenever possible.

The Chamber of Commerce section will provide Chamber members with events and program information, along with an easy on-line registration process. It will provide both visitors and potential new residents with a great deal of information about the community, activities and organizations within the community and how and whom to contact for more information.

The Tourism section will provide those potential visitors to our great community the information they will need about the many activities and amenities (soccer, baseball, parks, riverfront, shopping, eating and hotels) in our area, and how best they can be reached.

As I said before, we will be starting a soft launch in August, with a goal of having any and all “bugs” worked out as soon as possible. Our website will continue to grow, be enhanced, and increase in value to our members and the entire community. We know you will find it valuable.

Now, what in the world is a TRC? The acronym stands for Total Resource Campaign. The purpose for such an activity is very straight forward. GMCCI wants to make it much easier for our members, both current and potential, to

get more return on their investment in the Chamber.

A Total Resource Campaign markets sponsorships of your chamber’s programs, events, publications and electronic media, as well as recruits new members. In an organized few weeks, volunteers raise the funding for your Chamber’s programs for the entire year.

How many times have you said, “If the Chamber would only approach my business once a year, for our membership dues, our Annual Meeting and Musca-Fu-Da registrations, and the contributions that WE really want to support, it would make a lot more sense, and would allow me to put everything into my business’ annual budget?”

We have heard you, and that is exactly what we are going to do. But even better than that, we are going to create an annual program that allows your business to not only be approached on an annual basis, but the TRC program allows your business and its volunteers to have fun and win prizes while doing so.

Please watch the newsletter and our promotional emails for more information regarding both our new website and our upcoming TRC campaign.

Again, thank you for supporting GMCCI as we strive to become even better at supporting our members throughout Muscatine and the surrounding areas.

with their Kimberly Road location in Bettendorf.

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Grow Your Business with GMCCI and SCORE

CVB Busy with Summer EventsPreservation Iowa - Turning Clamshells Into Pearl Buttons

Preservation Iowa is set to hold a two-day conference in Muscatine the first weekend in August. Members of the group are planning to discuss the key issues affecting preservation at the local, state and regional level. In addition, participants will also tour West Hill, the McKee Button facility, and other historically-significant attractions, like the Pine Creek Grist Mill and the Muscatine Art Center. Organizers of the event are expecting approximately 100 participants to attend. For more information, visit PreservationIowa.org.

Muscatine Charity Bass Tournament

Avid local fishermen, Eric Bastin and Rob Stroda, have organized a charity bass fishing tournament in support of The City of Hope, an independent biomedical research and patient care center dedicated to the treatment and cures for cancer, diabetes, and other

life-threatening illnesses. The event is scheduled for Saturday, August 20, with the launch at “safe light”. Event organizers are expecting 150 boats with close to 300 fisherman competing for over $12,000 in prize money. As with other fishing tournaments, it is expected that participating anglers will “pre-fish” the area, which will expand the positive financial impact of this tournament on the area. For more information, visit MuscatineCharityTournament.com, or visit Muscatine Charity Bass Tournament’s Facebook Page.

Train Festival 2011 - Wrap Up

The Muscatine CVB welcomed hundreds of guests to Muscatine’s Riverside Park on Sunday, July 24. Our visitors arrived aboard either the luxurious Celebration Belle or the vintage passenger train, an excursion offered by the organizers of Train Festival 2011. Upon disembarking, visitors were encouraged to catch a ride on the Muscabus to one of the many points in historic downtown. The Muscatine

History & Industry Center welcomed many guests during the event, allowing them to better understand the story of how Muscatine became the “Pearl Button Capital of the World”.

Other visitors chose to visit several shops downtown, or relax at Pearl City Station while listening to the band Just 4 Fun. In addition, visitors were greeted by a surprise guest, The Muscatine River Monster, who delighted the CVB’s guests with many great photo opportunities.

Every year, SCORE volunteers help thousands of entrepreneurs start small businesses and achieve new levels of success in their existing businesses. Volunteering at SCORE is a way for you to give back to your community, connect with fellow business owners, and pass on your knowledge and expertise to the next generation of entrepreneurs in your community.

SCORE volunteers provide confidential business mentoring services, both

in person and online. Seminars and workshops are held to help small business owners meet their goals and achieve success. Through marketing and alliance building in our local communities, SCORE helps to expand the outreach of a new business, using subject matter expertise from industries and professional skills from previous and current business owners.

Would you find satisfaction in helping a start-up business or by generating ideas

for an existing business to grow? Maybe you have helpful tips to share for budding entrepreneurs?

The Muscatine SCORE Chapter is looking for volunteers with practical knowledge. You can become a volunteer with SCORE by contacting Jane Daufeldt at 563.263.8895 or jdaufeldt@muscatine.com.

GMCCI is the headquarters for Muscatine’s SCORE Chapter, located at 102 Walnut Street, Muscatine.

Popular SCORE Online Workshops When Social Goes Local Listen anytime! Using Social Media to Grow Your Business with SCORE and HP Listen anytime! Savvy Social Media with Jeanne Rossomme Listen anytime!

Robbin Block has been evangelizing the benefits of marketing strategy for over 25 years. Part geek, part creative, she’s brought her in-depth knowledge of the Web and its strategic application to business to companies of all sizes and to thousands of readers via her book, Social Persuasion: Making Sense of Social Media for Small Business. This month, Robbin discusses some of social media’s many implications on the crafting and execution of winning small business marketing plans.

What’s the biggest misperception about social media’s role in marketing, and what should entrepreneurs really be doing as they map out a new small business?

Social media can’t solve all your marketing problems. For a business, it needs to be thought of like any other communication tool. You need to understand the fundamentals of marketing — who’s your target audience, where do they get their information, what do they care about, etc.— to find the right media mix that makes sense for you.

What is the most underutilized non-social media marketing method today?

By far, it’s public relations. Many people are afraid of it, or don’t know what it is. Instead they’ll spend money on poorly placed ads that will almost always fail.

What are two or three go-to resources for finding data about your market?

The U.S. Census. A lot of valuable information from the latest census is now being released. Industry associations. Industry trade publications and consumer magazines. Their media kits have great

information about their readers’ demographics and interests.

And many more resources are available at my website, www.blockbeta.com.

Coupons are gaining popularity as a means for luring potential customers. If this option appears right for a small business, what is needed to help turn coupon users into regular customers?

Understand what attracted them in the first place. People who just want a deal are tough to convert. But many customers use coupons to “sample the goods.” To get them to come back and pay full price, use strategic messaging at each touchpoint to help push them down the purchase path. This messaging can be done verbally, through printed materials, online, and even reinforced with “gifts”.

Can you provide an example of how this works?

A Pilates studio I work with has used social coupons to bring in new customers, offering a 7-week program at a discounted rate. Each week, the studio reinforces the benefits of membership and the results the customer would get if they continue taking their classes. Communications include a comprehensive orientation, an introductory gift of a branded water bottle, follow-on emails, etc. It’s a planned program designed to positively reinforce the customer experience. This in combination with excellent service may be enough to convince the customer to continue at full price.

Expert Tips: Beyond Social Media

with Robbin Block: Owner, Blockbeta Marketing

Robbin Block Seattle, WA www.blockbeta.com robbin@blockbeta.com

Why should entrepreneurs work with a SCORE small business mentor to develop and monitor their marketing plans?

Marketing needs to be flexible, because the environment within which a business operates is always changing. And the business itself is evolving as new opportunities or threats come to light. A SCORE mentor can help filter the information and focus the entrepreneur on what’s important.

Greater Muscatine Chamber of Commerce & Industry

102 Walnut Street

Muscatine, Iowa 52761-4027

563-263-8895 Fax: 563-263-7662

Address Service Requested

The Pearl City Progress (USPS391-430) is published monthly by the:

Greater Muscatine Chamber of Commerce & Industry102 Walnut StreetMuscatine, Iowa 52761-4027Email: chamber@muscatine.com

Periodical Postage Paid at Muscatine, IA.

POSTMASTER: Send address change to Pearl City Progress 102 Walnut Street Muscatine, IA 52761-4027

USPS 391-430PERIODICALS

POSTAGE PAID AT MUSCATINE, IOWA

2 AugustEconomic Development Committee 7:30 AM

4 AugustSCORE 1:30 to 3:30 PM

10 AugustNew Member Breakfast 8:00 AM to 9:30 AM, GMCCI Offices

11 AugustBusiness After Hours 5:00 PM to 7:00 PM, hosted by Lutheran Homes

SCORE 1:30 to 3:30 PM

16 AugustEmployer’s Council, Noon to 1:00 PMISU Extension Office

18 AugustYPN Third Thursday, 5:30 PM to 7:30 PM, Muscatine Municipal Golf Course

SCORE 1:30 to 3:30 PM

August 2011 Networking Events

19 AugustPublic Policy Committee, 8 AM, GMCCI Board Meeting, Noon

23 AugustLearn Over Lunch: Building a Strong Network of Alliances, Presented by: Ginny Wilson-Peters, Integrity Integrated, Inc., Noon to 1:30 PM, McAvoy Center at MCC

25 AugustSCORE 1:30 to 3:30 PM

26 AugustMusca-Fu-Da Golf Tournament,Geneva Golf & Country Club11:00 AM

GMCCI is now taking reservations for the 2012 events

calendar.

Reserve your date to host a Wake-Up Wednesday

or Business After Hours event today!

GMCCI is on Facebook! Fan us at

www.facebook.com/GMCCI

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APPLICATION AND NOMINATION FORM

Individuals from the community will be selected based on meeting the following criteria:

Leadership Experience: The individual has been a leader in some capacity in Muscatine or other communities. Community References: The individual submits a minimum of two references that state why the person is a qualified candidate for Leadership Muscatine.

I have previously applied ______Yes ______No I have lived in the Muscatine area for _______ (yrs.) Name: _________________________________________________________________________________________________________ Home Address: ______________________________________________________ Home Phone: _______________________________ Work Address: _________________________________________________ Work Phone: ________________________________ E-mail: _____________________________________________________________ Fax Number: ________________________________ Employer: ______________________________________________________________________________________________________

Organizations/Activities Position(s) Held Reference Person My greatest contributions to these organizations/activities have been: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ In my opinion, these are three important issues in the Muscatine area today: 1.__________________________________________________________________________________________________ 2.__________________________________________________________________________________________________ 3.__________________________________________________________________________________________________ I am interested in providing LEADERSHIP in these areas or in these ways: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ I would like to develop the following personal skills that would improve my leadership ability within the community: ________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________ These personal qualities would make me a good candidate for the program: ____________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________ REFERENCE: I personally know the applicant. He/She is a qualified candidate for the LEADERSHIP MUSCATINE program because: ____________________________________________________________________________________________________

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Signature Address Date I personally know the applicant. He/She is a qualified candidate for the LEADERSHIP MUSCATINE program because: ____________________________________________________________________________________________________

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____________________________________________________________________________________________________ Signature Address Date Program fee is $450.00: ___Employer will pay ___I will pay

___I am seeking a partial scholarship from Community Foundation of Greater Muscatine. I understand that the program will require both personal time and work time and that attendance is required. I WILL BE ABLE TO MAKE ARRANGEMENTS TO ATTEND THE SESSIONS. Signature Address Date Applications due by Wesdesday, September 14, 2011 to: Leadership Muscatine, 102 Walnut St., Muscatine, IA 52761 or email to jdaufeldt@muscatine.com Questions may be directed to Jane Daufeldt (563) 263-8895 or jdaufeldt@muscatine.com

Dear Chamber Members, Leadership Muscatine is kicking-off its 24th year and we are looking for people with drive and ability who want to enhance their community leadership skills, and are interested in serving in a leadership capacity in Muscatine! Greater Muscatine Chamber of Commerce & Industry (GMCCI) and Muscatine Community College (MCC) co-sponsor Leadership Muscatine. Since its beginning in 1988, over 500 participants have graduated. A significant proportions of the class members are actively involved in improving the quality of life in Muscatine. Participation in the program requires a serious time commitment. Fourteen sessions plus a group project requires between 75 and 95 hours (over a seven-month period) to successfully complete the program. Participants, whether new to Muscatine or lifelong residents, will gain a better understanding of the many different organizations and their leaders that work to make Muscatine an exceptional community. Class members will build strong friendships with other future leaders and be challenged to get involved to make a positive impact on our community. The 2011-2012 Leadership Muscatine class will begin their experience with orientation the first part of October, and will continue with two sessions per month concluding in the Spring of 2012. Individuals from the community will be selected on the basis of meeting the following criteria:

Leadership Experience: The individual has been a leader in some capacity in Muscatine or other communities. Community References: The individual submits a minimum of two references that state why the person is a qualified candidate for Leadership Muscatine.

Tuition for the program is $450.00. Partial scholarships are also available by contacting the Community Foundation of Greater Muscatine. Please help us by giving the application forms to your associates who you feel would be good candidates for this program and encourage them to apply. The deadline for applications is extended to Wednesday, September 14th. If you have any questions about this program, please call Jane Daufeldt at (563) 263-8895 or jdaufeldt@muscatine.com . Thank you for your support of the Leadership Muscatine program, as we develop tomorrow’s leaders today! Sincerely, ■ ■ ■ ■ ■ ■

102 Walnut S t . Muscat ine , Iowa 52761 Jane Daufeldt Leadership Muscatine Co-Chair Phone 563.263.889 5 Fax 563 .263.7662

You’re InvitedWhat: Muscatine Chamber of Commerce

Business After Hours

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When: Thursday August 11, 2011 from 5-7 pm,

Why: Come relax and join us for beverages and hors d’oeuvres

2421 Lutheran Drive • Muscatine, Iowa 563-263-1241 • www.lutheran-homes.org

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PLUS:• Video format conversion with Edius & Rosette Carbon Coder• Video & Audio Encoding for DVD, Blu-ray, file-based playout (on demand) and mobile applications• Video streaming and IP-based transport via multiple public and MPLS networks• Linear channel-based playout of 24 x 7 networks, IPTV, Cable or private in-house networks

• 2 news-style sets and studios (2 x 6000 Sq. Ft.)• 1 Full white CYC wall studio and sound stage (6000 Sq. Ft.)• 2 hard chroma sets / Blue and Green• 28 Ft. “Jimmy Jib” for studio or field use

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230 EAST SECOND STREET • DAVENPORT, IOWA 52801 • PHONE 563.355.2200 • FAX 563.355.7200 • www.tagmarcom.com

SOFTWARE:• HD Editing with Grass Valley Edius Systems• Compositing & postwork with Adobe After Effects, Combustion, Photoshop and other HD tools•  Animation with Maya software• Audio sweetening with Pro Tools and other software solutions

COMPLETE FIELD ACQUISITION:• HD field acquisition at 720p and 1080p• Full ENG, grip and field gear• 150 KVA field generator• KU digital satellite truck and remote production options

PLUS:• Video format conversion with Edius & Rosette Carbon Coder• Video & Audio Encoding for DVD, Blu-ray, file-based playout (on demand) and mobile applications• Video streaming and IP-based transport via multiple public and MPLS networks• Linear channel-based playout of 24 x 7 networks, IPTV, Cable or private in-house networks

• 2 news-style sets and studios (2 x 6000 Sq. Ft.)• 1 Full white CYC wall studio and sound stage (6000 Sq. Ft.)• 2 hard chroma sets / Blue and Green• 28 Ft. “Jimmy Jib” for studio or field use

Get the resources you needto produce video with impact!

Enjoy true HD capabilities on locationor in the largest climate controlledstudio between Chicago and Omaha.

Everyone has a story. Need help telling yours? We have talented, award-winning writers and directors who can make it sing. TAG Productions gives you every production resource you might need under one very large roof. Talented cinematographers. 2D and 3D motion graphics artists. Compositors, audio and visual effects experts and every tool you could possibly need.

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The studio is conveniently located in the Quad Cities near the intersection of I-80 and I-74. Full height overhead doors make getting the largest subjects indoors easy.

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230 EAST SECOND STREET • DAVENPORT, IOWA 52801 • PHONE 563.355.2200 • FAX 563.355.7200 • www.tagmarcom.com

Express Care treatment is for a condition that requires prompt attention, but does not pose an immediate, serious health threat. Express Care treats many problems that can be seen in a primary care physician’s office.

Trinity Muscatine offers Express Care services seven days a week for your convenience. Records of your Express Care visit are immediately available electronically to your Trinity provider for follow up care.

Examples of what can be treated in Express Care include:• Abdominal pain• Respiratory Conditions• Cold/flu• Ear and eye conditions• Fever• Headache• Skin rashes• Sore throat• Sprains/strains• Urinary tract infection• Vomiting/diarrhea (stomach flu)• Minor work injuries• Physicals • Minor injuries

Express Care HoursWalk-ins OnlyMonday – Friday 1:00 PM – 8:30 PMSaturday – Sunday 9:00 AM – 4:30 PM

Call (563) 264-9508 or visit our website at Trinitymuscatine.com for wait times

We understand the serious injuries also occur during times when Trinity Muscatine is closed. Serious injuries and medical issues should always be handled in the Emergency Department.

Examples of medical issues that should go to the Emergency Room include:• Alcohol/drug intoxication overdose• Amputation/severe lacerations• Depression• Loss of consciousness• Pregnancy complications• Seizures or convulsions• Sudden shortness of breath or chest pain• Suicide attempt/thoughts• Suspected heart attack or stroke• Head injuries• Severe abdominal pain

Trinity Muscatine Express Care Service

Other services are availableat these Trinity MuscatinePhysicians Clinics:Family Practice –Cedar Street Clinic 563.262.4101Family Practice –Mulberry Avenue 563.262.4110Family Practice –Wilton Clinic 563.732.2121General Surgery 563.262.4112Internal Medicine 563.262.4111Obstetrics and Gynecology 563.262.4113Occupational Medicine 563.262.4120Orthopedic Surgery 563.264.9185Otolaryngology (ENT) 563.264.9197Pediatrics 563.262.4115Snoring & Sleep Disorders Clinic 563-264.9197

Payment PolicyPayment for all services is expected at the time of the visit. We accept cash, checks, VISA, MasterCard and Discover.

InsurancePatients are asked to present their insurance card at each visit. Deductibles, co-pays, etc. are collected at the time of service. For your convenience most major insurance is accepted and filed. For insurance plans that we do not participate in, we will provide the necessary information for you to file your own insurance claim. Please call 563-262-4116 for billing and insurance questions.

If you do not have insurance and would like information regarding financial assistance of other programs that might be available, please call 563-264-9118.

JULY 2011

1518 MULBERRY AVENUE MUSCATINE, IOWA 52761(563) 264-9508

www.trinitymuscatine.com