Digital Marketing Overview

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What is Digital Marketing?

Promoting products and services using digital distribution and

social media channel to reach consumers in a timely, relevant,

personal and cost effective manner.

Leverages traditional marketing areas such as direct marketing

by providing the same method of communicating with an

audience but in a digital fashion.

Deliver via internet, mobile text messaging, display / banner ads

and digital outdoor signage.

Why use digital marketing?

Increase website traffic

Increase brand recognition

Improve search engine rankings

Generate leads

Increase online sales conversions

Improve internal communication

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Who’s using digital marketing?

Small to medium businesses increasingly rely upon online

digital marketing techniques and distribution channels.

Digital communication and multimedia technologies are

significantly changing the way:

Communicate with their customer

Promote product

Market services

Why Digital Marketing is important?

Digital media is so pervasive that consumers have access to

information any time and any place they want it. Gone are the

days when the messages people got about your products or

services came from you and consisted of only what you wanted

them to know. Digital media is an ever-growing source of

entertainment, news, shopping and social interaction, and

consumers are now exposed not just to what your company says

about your brand, but what the media, friends, relatives, peers,

etc., are saying as well. And they are more likely to believe them

than you. People want brands they can trust, companies that

know them, communications that are personalized and relevant,

and offers tailored to their needs and preferences.

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We at Innothoughts Systems provide the best digital marketing

services such as Search Engine Optimization, Social Media

Marketing, Email Marketing.

Search Engine Optimization is a process which helps in listing of

your website on the top position of Google search engine.

Social Media includes Facebook, Twitter, Linked, Pinterest, youtube,

etc. Just posting a tweet or post does not mean Social Media

Marketing but to make an effective result out of it is known as Social

Media Marketing Management.

Email marketing is very necessary if you want a specific group of

target people to be indulged with your business services/products.

Digital Marketing Overview

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Address: Mangalmurti Complex,101,1st Floor,Hirabaug,

Lokmanya Bal Gangadhar Tilak Road,

Pune, Maharashtra 411002

Contact: 8888988882