digital marketing overview 2013
DESCRIPTION
Looking at Digital Marketing in terms of the Industry, Careers, Knowledge, Skills, Training & Certification available in the world today.TRANSCRIPT
Overview 2013
Our Mission
We are addressing the global shortage of digital skills by providing professional digital marketing education. We provide industry designed practitioner led, accredited education programs in the classroom, online and through licensed partners. Building the digital economy one person at a time
DIGITAL MARKETING
New Industry
New Careers
Knowledge & Skills
Training & Certification
New Industry
New Careers
Knowledge & Skills
Training & Certification
New Industry
New Careers
Knowledge & Skills
Training & Certification
New Industry
New Careers
Knowledge & Skills
Training & Certification
New Industry
New Careers
Knowledge & Skills
Training & Certification
Digital Marketing Manager
SEO Specialist
Traffic & Analytics Manager
Digital Display Coordinator
Social Media Manager
Mobile Marketing Director
PPC Specialist
New Industry
New Careers
Knowledge & Skills
Training & Certification
“Seventy percent of senior marketing executives say digital capability building is their companies’ top priority”. Gartner September 2012
New Industry
New Careers
Knowledge & Skills
Training & Certification
Respondents cited “Insufficient skills to manage internally” as their biggest barrier to engaging in Digital Marketing Pew Research October 2012
New Industry
New Careers
Knowledge & Skills
Training & Certification
“We are in the midst of a chronic Internet Marketing Skills Shortage” Internet Advertising Bureau European Review 2012
New Industry
New Careers
Knowledge & Skills
Training & Certification
Career & Qualification Roadmap
Career & Qualification Roadmap
The Digital Marketing Institute provides a career and qualification roadmap through which students can progress, gaining stronger levels of skills as they move through the courses.
Syllabus Development & Validation
Programme Design Q Validus
Subject Matter Expert Validation
Industry Advisory Council
Professional practitioners from 105+ digital agencies in Europe & USA, responsible for delivering online marketing campaigns for some of the worlds leading brands.
Syllabus validated by Digital Marketing Practitioners
WE
ARE
INDUSTRY
Contact Us
Enquire today for more information on becoming a Certified Training Partner Neil Cameron Head of Global Partnerships t: + 353 (1) 5311 200 e: [email protected] w: digitalmarketinginstitute.co.uk | digitalmarketinginstitute.com European Headquarters Marina House, 11-13 Clarence Street, Dun Laoghaire, Co Dublin, Ireland