payforit summit 26 jun13 rory maguire
TRANSCRIPT
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Payforit Services
Rory Maguire
rmCommerce Ltd
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What is Payforit?
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One mobile payment facility
Lots of ways to purchase
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Only Part of a consumer journey
Rebecca Jo - Dreamer 16 Songs
The Mobile Library>> Rebecca Jo
Dr
ea
me
r -
DR
EM
ER
1. Dreamed
a dream
2. Homework Hell
3. Stuck in a rut
4. Late night
boogey
£1.25
£1.25
£1.25
£1.25
Search or Advert Discovery Purchase Delivery
Rebecca Jo - Dreamer 16 Songs
The Mobile Library>> Rebecca Jo
Dr
ea
me
r -
DR
EM
ER
1. Dreamed
a dream
Downloading........
Merchant Intermediary Merchant
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How does it charge to mobile?
• Uses the consumers mobile number
• Accredited Payment Intermediary (API) shows Payforit screens to consumer
• Consumer agrees charge
• API applies charge to network
• When consumer is on 3G / 4G, network transfers mobile number to Intermediary
• When consumer on WiFi Intermediary asks consumer for mobile number
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Typical Consumer Experience
Buying a premium service from SpareRoom on
mobile
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Spareroom is a flat share site Early bird access gets to adverts faster
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Consumer can see fresh ads but needs to upgrade to contact advertiser
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Early bird purchase via mobile (mobile number not needed)
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Typical Consumer Experience
Buying from Gameloft using PC
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Choose Game
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Choose payment method
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Enter Mobile Number into Payforit screen
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Payment Intermediary sends a text and waits for response from consumer
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When text response received, consumer is billed to network and sent
a receipt
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Typical Consumer Experience
Buying access to an ad using HTML5
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Touchlocal is a directory enquiry service. Consumers pay for search
results (not yet launched)
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Consumers enter a search requirement
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Results screen asks for Payment using iFrame
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Typical Consumer Experience
Inside an App
sample
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While in game play, consumer wishes to purchase
Buy 10
gold coins
£1
Buy 1
Gold Bar £5
FantaZy WorldZ
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Payment Screen served by Payment Library
Buy Now
Click “Buy Now “to purchase 10 gold coins for £1
CANCEL
This amount will be charged to your mobile account or prepay
balance Purchase subject to Fantazy Worldz and Payforit terms
Need Help? Call 0305551234
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..and user always receives a receipt
Payforit Messages
FreeMsg: Thank you for your payment of £3 for Super Widgets from Factory Direct. HELP? 0305551234 or click http://factorydirect.biz/content.asp?ui=9155
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Thanks