payforit 4 case study
DESCRIPTION
Payforit 4 case study presentation, given by Chris Newell (CEO, ImpulsePay) on May 16th 2012 at Connected Summit.TRANSCRIPT
Optimising Payforit
Chris Newell
Payforit Experience
Using Payforit since May 2009
200 active Payforit clients Spare room
Virgin Trains, Cross country trains
Secure Trust bank
Cashbackcard.com
Co-chair of AIME Payforit group
AIME board member
Embed approach
Page drop off
- 50%
Latency
Creates drop in transactions
Site becomes frustrating to use
10%+ people typically abandon
Image optimization, CDN, caching
MT Hyperlink
Issues to watch for
Blackberry pin difficulties
Harder to remember pin code
Message delivery speed
MO method
MT-MO Hybrid
Analyse your site
Log & timestamp every action
Monitor to improve:
• Latency
• Dwell time
• Drop off points
Split test improvements
Average time on first page
Mobile
Single click: 12 seconds
MT method: 34 seconds
MO method: 82 seconds
Web
MT method: 26 seconds
MO method: 60 seconds
Case Study
Uk’s #1 flat sharing website
Someone finds a flatmate every 3 mins
Freemium model
• Pay to view landlord details early
• Pay to boost your advert
Spareroom.co.uk
Payforit 3 Payforit 4
Find out more
AIME seminar @ 2pm
AIME training course - 27th June
Twitter: @CN_UK
Email: [email protected]