Lawrence Cottage

Lawrence Lane Buckland

Surrey RH3 7BE

07806 458890

info@pjmatthews.co.uk https://uk.linkedin.com/in/pjmatthews

PAUL MATTHEWS E-Commerce Product Manager PRODUCT MANAGEMENT | DIGITAL STRATEGY | CRO | UX | WEB ANALYTICS

PROFILE A specialist in the creation, ownership and management of high-volume transactional consumer web products. Innovative, adaptable, and having the commercial acumen to identify market opportunities. Demonstrable record of success in the design, creation and management of commercially successful digital products.

SPECIALISMS DIGITAL PRODUCT STRATEGY Defining the roadmap and setting the strategic direction of digital products. Identifying, evaluating and implementing opportunities to increase e-commerce conversion in-line with corporate strategy.

AGILE DEVELOPMENT (SCRUM) Product Owner role; Definition of epics, managing the product backlog and communicating progress and future plans through show and tells. Managing BA, UX, UI, software development and QA across several scrum teams in parallel.

ANALYSIS AND INNOVATION Competitor analysis and market sensing – understanding the competitive landscape and identifying opportunities. Customer analysis – conducting lab user testing, user research, user surveys, data analysis and identifying opportunities to enhance the customer experience. A/B testing of product enhancements.

METRICS, BUSINESS CASE AND KPI'S Monitoring site performance through the analysis of data, in particular Google Analytics. Identifying opportunities for improvement, and building business cases supported by data to ensure investment in areas that will deliver the highest ROI. Defining how success will be measured through the setting of KPI's.

CAREER HISTORY

E-COMMERCE PRODUCT MANAGER

Lowcost Travel Group Online Travel Agency

Feb 2014 to current

PRODUCT MANAGER FOR LOWCOSTHOLIDAYS.COM Owning and defining the product roadmap for the group’s biggest consumer facing website lowcostholidays.com, with a transactional value in excess of £250m. Communicating and evangelising the product vision within the group. Product Owner for agile developments with a SCRUM team of 20 (including BA, UX, UI, Dev and QA). Managing the product backlog and setting priorities. Acting as the voice of the customer, and developing a deep understanding of the needs of customer segments. Overseeing visual (UI) and structural (UX) re-design of new responsive platform (desktop, tablet, mobile) due for launch Spring 2016. Analysing the market and identifying opportunities to create competitive advantage. Assessing partnership opportunities and developing integration strategies for product enhancements (e.g. traffic sources, payment solutions, ancillary revenue, semantic search, media revenue). Monitoring site performance, and identifying opportunities for increasing e-commerce conversion rates through improved UX. Developing close relationships with business functions to establish true business needs in the

areas of digital marketing, organic search, PPC, affiliate marketing, meta traffic, merchandising, hotel supply and aviation. Overseeing UX and UI designers in the production of wireframes, interactive prototypes and digital assets for enhanced web experience. Defining success matrix (KPI's) for new developments and overseeing implementation of A/B testing of new functionality released to the site.

PROJECT MANAGER Rebel Branding

Design & Marketing Agency 2005 – 2014

Creation of device responsive e-commerce and marketing websites with responsibility for all aspects including client liaison, digital strategy, content strategy, content creation, video production, web development, system deployment and training. Creation of integrated marketing systems designed to generate new business development leads through the use of highly targeted data capture campaigns (web, print, social media, SMS). Design of cross-media strategy and creation of supporting systems for exhibition market. The system was designed to enhance the communication between exhibitors and customers before, during and after events using digital and print media. Documenting specifications and managing software development projects including UAT, deployment and training. Sourcing, vetting and managing third party suppliers. Project Managing a wide variety of projects including digital, film production, advertising campaigns and graphic design.

SENIOR BUSINESS ANALYST National Grid Wireless

Communications & Media Services

2003 – 2005

Leading a team of 20 on a £1.5m project to design and build a pioneering sales system for the Commercial division. This award winning system transformed the sales process, opening up new avenues for proactive business development initiatives. Working with senior management and the commercial team to capture business requirements and conduct strategic analysis. Preparation of business case, presenting findings, advice and recommendations for change.

BUSINESS ANALYST Crown Castle UK

Wireless & Broadcast Media 1999 – 2003

Interfacing between Sales and Marketing and IT, liaising on all matters relating to business process, business intelligence and IT. Investigating and analysing business activities and processes to identify opportunities for business improvement. Capturing requirements from customers, establishing ‘true’ business needs, and producing functional specifications. Defining and documenting process and data flow diagrams, wire-frames, user stories, user journeys and use cases. Producing as-is and to-be process maps, facilitated by workshops and close working relationships with stakeholders.

JUNIOR BUSINESS ANALYST Credit Suisse First Boston

Investment Banking 1997 – 1999

Coordinating business improvement projects within the Securities Settlements department of this first tier investment bank. Gathering requirements from stakeholders in the Settlements division. Mapping current business processes and systems architecture. Documenting business requirements for system enhancements, and coordinating user acceptance testing (UAT) with project stakeholders.

EDUCATION

UNIVERSITY OF WARWICK 2010 – 2013

- Part-time Business Studies degree specialising in marketing strategy. Completed 50% of the course with grades on target for First Class (Hons). Withdrew due to relocation.

GWENT TERTIARY COLLEGE 1988 - 1993

- A Level; Accounting - City & Guilds; Accounting, Building Construction

CALDICOT COMPREHENSIVE 1983 – 1988

- GCSE; Maths, English, Graphical Communication, Welding