paul jenkinsd3hip0cp28w2tg.cloudfront.net/.../2015-11/paul-jenkins-1.pdf · 2015. 11. 30. · paul...
TRANSCRIPT
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Designing for experience: the future of interactivity in packaging
November 2015
Paul Jenkins
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We work across the full packaging innovation continuum
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Idea Generation Trends Research
Feasibility Realisation Design
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We really understand packaging!
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World wide packaging trend watching across
categories Vast library of packaging stimulus
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Innovation Zone Relaunch
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So where are we?
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ThePackHub Packaging Trends
1. On The Go
2. Added Functionality
3. Packaging that pleases
4. Made for me
5. Get Noticed!
6. Sustainability
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It’s already happening!
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Final thoughts • Interactivity in packaging is here. Now
• Expected / demanded
• Need to embrace change
• Education and creative engagement key
• Technical advances increase appeal
• High profile campaigns help with exposure and take up
• Opportunity to be brave!