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Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPE’s views on the BUSINESSEUROPE’s views on the review of the European review of the European standardisation system standardisation system P. Coebergh van den Braak EP hearing, Brussels, 23 November 2011

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Page 1: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Paul Coebergh van den Braak

BUSINESSEUROPE, Chairman of

WG IM - Free Movement of Goods

Philips Intellectual Property & Standards

BUSINESSEUROPE’s views on the BUSINESSEUROPE’s views on the review of the European review of the European standardisation systemstandardisation system

P. Coebergh van den Braak EP hearing, Brussels, 23 November 2011

Page 2: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

BUSINESSEUROPE key views

• We welcome improving ESS by evolution not revolution• ESS must foster good, market-relevant standards• Standardisation must remain private and voluntary• Appropriate participation is already possible and mainly

a stakeholder responsibility• Subsidies for informing on how to use standards should

respect the level playing field for trade associations

• We support referencing relevant ICT standards in public procurement

• Standards are not legislation but can support it subject to their voluntary take-up

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Page 3: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Standards are not legislation

• Standardisation helped create prosperous EU market– Value for EU economic actors– Support for legislation; such as in New Approach style regulation

• Package links standardisation to many policy goals, but– Standards are a voluntary, private market tool to support

innovation and business• 70% of European standards have no relation with public interests

– Can support policies and laws but not become a tool of politics• Policies define “what and why”, experts define “how” in standards

– Political choices in the political area, not in standardisation

• Exploit the mutual support but do not mix them up

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Page 4: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Private or public need?

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Page 5: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Foster good, market-relevant standards

• Low quality or irrelevance is harmful and can result from– Planning top-down without stakeholder consultation– Participants lacking expertise on technology or application field.– Wasted effort: best case unused; worst case unavoidable

• International alignment is key for most standards– Agreements: Vienna ISO – CEN, Dresden IEC – CENELEC– Global uniformity reduces cost and creates level playing field

• Only directly affected stakeholders can judge relevance– Do not “push” standards– Consult stakeholders: we suggest a multi-stakeholder platform– What worked for products might not simply transpose to services

• Only truly committed experts make quality standards

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Page 6: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Appropriate participation is already possible

• All stakeholders get informed and can join on equal terms

• “Weak stakeholders” should self-organise to share efforts– E.g. very good German model for SMEs

– E.g. MSs market authorities

• Genuine interests and available expertise should lead, not formal balancing rules

• There are more business associations representing SMEs than the one in Annex III

– All should be consulted on equal terms for plans and mandates

• Annex III organisations should not verify standards for quality or conformity to EU policies and legislation (A12d)

– Not impartial and unclear why they would be qualified

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Page 7: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Speeding up the process?

• Quality and market relevance come first

• Sometimes speed is a key factor, often only one of many goals

• Slow pace does in general not result from time-consuming or bureaucratic processes but from

– Need to achieve consensus– Deeply divided stakeholder interests– Missing key inputs

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Page 8: Paul Coebergh van den Braak BUSINESSEUROPE, Chairman of WG IM - Free Movement of Goods Philips Intellectual Property & Standards BUSINESSEUROPEs views

Thank you for your attention

23 November 2011P. Coebergh van den Braak