patisserie boutique promotion
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P tisserie Boutique Promotion
Designed by Siyuan Pu
SI 520 Graphic Design
Final Project
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LOGOTYPE GUIDE
Free Space Guide 1:
Free Space Guide 2:
Typeface: Valentina
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Glyphs
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HOMEOUR STORY
CAKES
PATISSERIE
BLOG
CONTACT US
ORDER
Hot News | RSS Feeds | Media Info | Environment | Jobs | Contact Us | 2013 Sweetology Ptisserie
Lorem ipsum dolor sit amet,consectetur adipiscing elit. Integer
condimentum egestas velit pellentesque
ullamcorper. Phasellus aliquam pretiumrhoncus. Etiam et odio adipiscing,pharetra nisl a, commodo leo. Donec ut
felis magna. Morbi adipiscingsollicitudin ante sed blandit. Nulla
quam purus, consequat vitae tortor ut,tempus posuere neque. In et risus lacus.
Phasellus dictum hendrerit purus eueuismod. Aenean vel neque sed nulla
porta elementum id non tellus.
Mark BloomPastry Chef
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HOMEOUR STORY
CAKES
PATISSERIE
BLOG
CONTACT US
ORDER
Cakes
1 2 3 4
December in the Boutique
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HOME
OUR STORY
CAKES
PATISSERIE
BLOG
CONTACT US
ORDER
Cakes
1 2 3 4
December in the Boutique
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Green Tea Mousse Cake
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HOME
OUR STORY
CAKES
PATISSERIE
BLOG
CONTACT US
ORDER
Cakes
Green Tea Mousse Cake
DESCRIPTION
Fine green tea powder is infused into everyelement of our delicate Green Tea Mille Crpes,a sight to behold with no less than twenty lacythin crpes enveloping the lightest pastry cream,
vibrant green tea flavors gently humming in the
background. Powdered green tea to top.
NUTRITION FACTS
Sugar 20gFat 25gSodium 0mgCholesterol 0mg
ORDER NOW
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HOME
OUR STORY
CAKES
PATISSERIE
BLOG
CONTACT US
ORDER
Contact Us
New York Boutique
320 Madison Ave, New York, NY, 10021Phone: 173-818-3668E-mail: [email protected]
Los Angeles Boutique
876 West 2nd Street, Los Angeles, CA, 90046Phone: 565-786-3668E-mail: [email protected]
New York
E-Mail Questions
If you would like to send us an email for questions, fill the form below and wewill get back to you in 48 business hours.
SUBMIT
Los Angeles
Your Name
Your E-mail
Your Message
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Mrk P Owner/Pastry Chef
P: 734-834-3212E: [email protected]
320 Madison Ave, New York,NY, 10021
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IDENTITY GUIDE
Color Palette
Primary Identity Color
Additional Color: Textures + Tint
R 0 G 0 B 0
C 75 M 68 Y 67 K 90
HEX #000000
R 109 G 110 B 112
C 58 M 49 Y 47 K 15
HEX #6D6E70
R 255 G 255 B 255
C 0 M 0 Y 0 K 0
HEX #FFFFFF
R 37 G 37 B 37
C 71 M 65 Y 64 K 69
HEX #252525
Color Harmony
Neutral Harmony
Typography Structure
Website Typeface: Georgia
Georgia Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890Georgia Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Georgia Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Georgia Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890
Website Typography Structure
Head_1: Georigia, regular, 20 pt, #FFFFFFHead_2: Georigia, regular, 16 pt, #FFFFFFBody: Georigia, regular, 12 pt, #FFFFFF
UI ElementSocial Media Icon
Botton
SUBMIT ORDER NOW
HyperlinkE-mail: [email protected]
Input Field
Your Name
Your E-mail
Your Message
Concept and Design
I use Black, Gray, and White (Neutral Homany) as my
color palette for my website design as well as
logotype. There are two main reasons for choosing
this color palette. First, it looks elegant. and it is also
one of the most classic color combination, and goes
well on different media. Second, since I am doing a
promotion for a patisserie boutique, there are many
colors for desserts, so I dont want my logo and
website using other colors to mass up.
For the typeface on website, I choose Georigia, serif
typeface, it is a websafe font, and also looks elegant.
It is also clarity on computer and mobile divice even
at small size.
For the typeface on mobile device, I choose
Helvetica Neue, sans serif typeface, simple reason
for using this typeface is that it displays well on iOS 7
on iPhone.
The image I choose for the website using most the
same style images. and for the background iamge, I
apply lens blur to make customers focus more on the
context.
The use neutral harmony that dominates my identity
Mobile Typeface: Helvetica Neue
Helvetica Neue Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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