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PATA YOUTHSYMPOSIUM 2019

May 9, 2019, 0900-1230Hosted by Department of Tourism, PhilippinesVenue: Niña 1&2, 1F, Radisson Blu Cebu, Philippines

“Progress with a Purpose”

The Pacific Asia Travel Association (PATA) brings together people from all over the world from different backgrounds and perspectives, but our uniting goal is one and the same: to build upon the tourism industry’s collective strengths and bring about actionable change for the better. The definition of progress, however, varies greatly. Our industry heavily focuses on financial profitability and successful businesses, but this kind of progress cannot be infinitely sustained without considering our environmental, cultural, and social assets. It is clear that tourism, sustainability, and social responsibility are intrinsically linked and should thus be considered the ultimate purpose for all travel and tourism stakeholders.

In alignment with the PATA Annual Summit 2019’s theme of ‘Progress with a Purpose,’ the PATA Youth Symposium aims to empower youth to be the architects of their own future, as well as that of the travel and tourism industry in the Asia Pacific region. The symposium encourages participants to learn from industry leaders who set out to not just improve their bottom line, but also contribute towards a sustainable and responsible future.

OVERVIEW

Opening Session/Guests Arrive

Welcome by Master of Ceremony

Opening remarks by Director Shahlimar Hofer Tamano, Regional Director, Department of Tourism-Region VII, Philippine Department of Tourism

Opening remarks by Dr Mario Hardy, CEO, Pacific Asia Travel Association (PATA)

Welcome to the PATA Youth Symposium Dr Markus Schuckert, Chairman, PATA Human Capital Development, PATAAssociate Professor, School of Hotel & Tourism Mgmt, The Hong Kong Polytechnic University

Keynote Address: Progress with a PurposeJulieane “Aya” M. Fernandez, Founder, Project Lily Philippines(10 min presentation followed by Q/A)

The Future of Sustainable Destination BrandingMaja Pak, Managing Director, Slovenia Tourism Board (15 min presentation followed by Q/A)Taking the road less travelled is easier said than done. This session discusses the value of branding a destination through sustainability and using it to empower future generations with purpose.

0900 0900-0910

0910-0920

0920-0930

0940-0950

0950-1010

1010-1030

PATA CEO to present a token of appreciation to the host

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End of Programme

Purposeful Innovation and Disruptive ChangeDr Robin Yap, Chairman Emeritus, The Travel Corporation, Singapore (15 min presentation followed by Q/A)

Disruptive change is a result of continued progress and it requires businesses and individuals to work harder than ever in order to remain innovative and relevant. This session discusses the importance of empowering oneself with purpose and using it as a tool as the industry faces further disruption in the future.

Break

Roundtable DiscussionQuestion: Knowing that tourism and sustainability are intrinsically linked, what can academia, governments, and tourism organisations do to further empower young tourism professionals to navigate issues around environmental, cultural, and social sustainability?

PATA DNA (Development & Networking Academy): Empowering Your Future DevelopmentJC Wong, Young Tourism Professional Ambassador, PATA

BUFFET for Youth Challenge Winner’s PresentationBrahmanand Reddy, Nilesh Timmancharla, Amit Deshwal, Mounika BhomireddyBUFFET for Youth Challenge champions, Team Food Saviors, representing the National Institute for Tourism and Hospitality Management in India, will present the case study of their winning initiative addressing plate waste on campus.

Progressing Alongside CommunityCarma Chan, Content Creator & Editor, PATAIn the people-oriented business of tourism, community really matters. As well as providing opportunities for growth, communities can inspire people to do more for others and grow together in the process.

PATA Youth Symposium Wrap Up Dr Markus Schuckert, Chairman, PATA Human Capital Development, PATA

Representatives from the host to present certificates to speakers and take a group photo

Lunch (All participants)

1030-1050

1050-1110 1110-1140

1140-1150

1150-1210

1210-1220

1220-1230

1230-1245 1245-1345

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SPEAKER PROFILES

Shahlimar Hofer Tamano heads the Department of Tourism Central Visayas Regional Office, which covers the provinces of Cebu, Bohol, Negros Oriental and Siquijor. As Regional Director, he works with the local government units and regional offices of other government agencies and stakeholders in the region to implement policies and programs. RD Tamano prioritizes the safety and security of tourists, growing the tourist market for Central Visayas, diversifying the tourism products, and facilitating the ease of movement within the region. As head of the Legislative Liaison Unit of the Department of Tourism – Central Office in Makati City, he helps maintains regular coordination with the Senate of the Philippines and the House of Representatives for the enactment of policy reforms and development programs.

Dr Mario Hardy was appointed Chief Executive Officer of the Pacific Asia Travel Association (PATA), the not-for-profit membership association that catalyses responsible development of travel and tourism within the Asia Pacific region, in November 2014. He is the past Chairman of the Board of Trustees of the PATA Foundation, a non-profit organisation with a focus on the protection of the environment, the conservation of culture and heritage, and support for education. Dr Hardy has 30 years of experience in specialised aviation businesses focusing on data analytics and technology, coupled with several corporate leadership capacities. He is also the founder of Venture Capital firm MAP2 | Ventures, an investment fund with a wide portfolio of technology-centric businesses in the field of FinTech, Artificial Intelligence, Machine Learning, GreenTech and FMCG, as well as a platform that provides valuable management advice, mentorship and access to a vast network built in corporate development.

The Department of Tourism is the executive department of the Philippine Government that is responsible for planning, programming, coordinating, implementing and regulatory in the development and promotion of the tourism industry, both domestic and international, in coordination with its attached agencies and other government instrumentalities.

The Department aims to ensure the development of the Philippine tourism, recognise sustainable tourism development, promote the tourism industry that is ecologically sustainable, responsible, participative, culturally sensitive, economically viable, and ethically and socially equitable for local communities and create a favourable image of the Philippines within the international community.

Director Shahlimar Hofer TamanoRegional Director, Department of Tourism-Region VIIPhilippine Department of Tourism

Dr Mario HardyChief Executive OfficerPacific Asia Travel Association (PATA)

ABOUT THE PHILIPPINE DEPARTMENT OF TOURISM

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Markus Schuckert is an Associate Professor at the School of Hotel & Tourism Management and has a wealth of experience as an entrepreneur and researcher. His industry background originated in international aviation, which expanded to international marketing, ebusiness, and strategic management, as well as consultations for tourism market research, product development, and change management in tourism organisations and destinations. As an educator, Markus delivers related subjects at business schools around the world and has successfully supervised postgraduate students in Europe, America and Asia. He also contributes to top journals in tourism and hospitality, conferences or industry meetings and edits books for education and industry. Markus works at the edge of contemporary teaching technology, integrating learners engaging methods into courses and seminars, such as guiding SHTM into the age of online learning and massive open online courses (MOOCs).

Aya Fernandez is the founder of Project Lily PH, a livelihood organisation that manufactures eco-friendly charcoals from water lilies and other agri-forest wastes while empowering persons with disabilities. In addition to being a Broadcast Communications student at the University of the Philippines Diliman, she is also an event host, hiphop dancer, and youth leader dedicated to empowering her community. Aya was recognised at the Go Negosyo Inspiring Filipina Entrepreneur 2018 with an award in the youth category. She also competed at the national Mutya ng Pilipinas 2018 beauty pageant, winning the ‘Tourism International’ title, and placed in the top five at Miss Tourism International 2018 in Malaysia.

Maja Pak is the Managing Director of the Slovenian Tourist Board, which she helped to establish in 1996. Since then, she has helped Slovenia to transform from a nice country in the heart of Europe to the world’s first green destination and a leader in sustainable tourism. Maja is dedicated to the development and promotion of the country through the “I feel Slovenia” brand as a green boutique destination for 5-star experiences and has gained unanimous support among each and every stakeholder in Slovene tourism towards this commitment. Her time with the Slovenian Tourist Board has been part of an awe-inspiring journey of learning and if her lessons could be summed up in a single sentence, it would be that “change is the only constant, so we need to embrace it and collaborate.”

Slovenian Tourist Board is the organisation responsible for marketing Slovenia to the world as a tourist destination – green boutique destination for 5-star experiences. The major asset behind its mission is the I feel Slovenia brand, which tells the story of the green boutiqueness of Slovenia, the only European country sitting at the crossroads of the Alps and the Mediterranean, between Karst and the Great Pannonian Plain. The “Slovenian green”– which is in the core of Slovenian experience – speaks of unspoiled nature and its focus on maintaining it that way.

Dr Markus SchuckertChairman, PATA Human Capital Development CommitteeAssociate Professor, School of Hotel & Tourism ManagementThe Hong Kong Polytechnic University, Hong Kong SAR

Julieane “Aya” M. FernandezFounderProject Lily Philippines

Maja Pak, M.Sc. Managing DirectorSlovenian Tourist Board

ABOUT THE SLOVENIAN TOURIST BOARD

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Robin began his career with The Travel Corporation as Sales Executive of Insight Vacations of its General Sales Agent’s office in 1985. When the company opened its Asia offices in 1987, Robin became Managing Director for Insight Vacations (Asia). He has since held a variety of leadership positions within The Travel Corporation, ensuring its continued growth in the region, including President Asia from 2011 to 2018. Some of its 25 award-winning brands include Insight Vacations, Trafalgar Tours, Contiki Holidays, Uniworld Cruises, Thompson Gateway Africa, and Red Carnation Hotels. He was conferred the Pingat Bakti Masyarakat public service medal by the President of Singapore in 2010 and 2017, as well as the Community Long Service Award by the Mayor of Singapore in 2015. Robin also received the prestigious Gold Medal for Tourism (Médaille d’or du Tourisme) from Atout France.

JC was inspired to move to Thailand and explore a career in Human Capital Development during her time as the first Chairperson of the PATA Malaysia Taylor’s Student Chapter. Her role as PATA’s Young Tourism Professional (YTP) Ambassador is backed by experience in the organisation’s marketing and communications departments, as well as countless contributions to event planning and speaking engagements throughout Asia Pacific. Building upon her passions for developing human capital, JC has initiated various social media platforms to connect members of PATA Student Chapters from around the world, added youthful voices to annual committee meetings, and has formed vital partnerships to empower youth in the tourism industry.

Carma is a creative writer who is passionate about sharing tourism with the rest of the world, which she currently does at PATA. Her journey with the organisation began in Vancouver, Canada, where she helped lead the Capilano University Student Chapter to win the PATA Student Chapter Award during its first year. Since then, Carma has helped start and produce a monthly podcast about important issues related to tourism, hosting several episodes. She also assisted with communications to promote the Asian Captive Elephant Standards, an internationally recognised set of standards that protects elephants in tourism. Carma is a student working towards her graduate degrees in International Business between Canada and the UK.

The Travel Corporation is a well reputed travelling services provider operating in over 60 countries across the globe. The organisation’s portfolio encompasses a wide selection of award-winning international travel and tourism companies, such as Trafalgar Tours, Insight Vacations, or Thompson Gateway Africa. With a track record that entails more than 1 million satisfied customers, The Travel Corporation is widely considered as worldwide leader in travelling solutions.

Dr Robin YapChairman EmeritusThe Travel Corporation, Singapore

JC WongYoung Tourism Professional AmbassadorPacific Asia Travel Association, PATA

Carma ChanContent Creator and EditorPacific Asia Travel Association, PATA

ABOUT THE TRAVEL CORPORATION

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