pastel vs pyjama party trend document
DESCRIPTION
summer 2012 workTRANSCRIPT
CONTENTS
SECTION 1: PASTEL TREND
SECTION 2: PYJAMA PARTY TREND
SECTION 3: PASTEL TREND - REPRESENTATION IN THE MEDIA
CONTENTS
SECTION 1: PASTEL TREND
SECTION 2: PYJAMA PARTY TREND
SECTION 3: PASTEL TREND - REPRESENTATION IN THE MEDIA
1:SECTION
PASTEL
• Colourblocking
• Oneitem
• Fiftiesstyle
• Alloverpastel
SUBCATEGORIES
&MOTIVATIONSATTITUDES
Summery,Colourful,Goodmood,Softtones,Girly,Retro,Subtle
PERSONALITIES
KatyPerry,AlexaChung&EmilyBluntallinpastel
shadesofsorbet.
BRANDS
2:SECTIONPYJAMA
PYJAMA
SUBCATEGORIES
• Jumpsuit/allinone
• Casualwear
• Office/smartwear
• Oneitem
&MOTIVATIONSATTITUDES
Wearable,Comfortable,Luxurious,Minimal,Cleanlook,Relaxed,
Bothsmartandcasual,Dressedupordown
BRANDSBrandsthatyouwouldassociate
withthepasteltrend.
PERSONALITIESPersonalitiesthatyouwouldassociatewiththepasteltrend.
3:SECTION
PASTEL TREND:
REPRESENTED IN THE MEDIA
PASTELTRENDORIGINOFTHE
Thepasteltrendoriginatesfromthe1960sand70s,wheresorbet
shadeswerefirstintroduced.
MEDIAIN THE
ThepasteltrendwasoneofthebiggesttrendsforSpring/Summer2012.Vogue,Dazedand
Confused,i-D,TheGuardian,Elle,MarieClaireandTheFashionSpotallwrotecolloquiallyabout
thefemininetrend.Itwasoftendescribedassweetandsubtle,constantlyreferringbackto
cottoncandyandchalky,ice-creamcolours;mint,applegreen,lemonyellow,rhubarb,anddusky
PASTEL ON THE STREET
SECONDARY IMAGERY
STREET STYLE
PRIMARY RESEARCH