Download - Pastel VS Pyjama Party Trend Document
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CONTENTS
SECTION 1: PASTEL TREND
SECTION 2: PYJAMA PARTY TREND
SECTION 3: PASTEL TREND - REPRESENTATION IN THE MEDIA
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CONTENTS
SECTION 1: PASTEL TREND
SECTION 2: PYJAMA PARTY TREND
SECTION 3: PASTEL TREND - REPRESENTATION IN THE MEDIA
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1:SECTION
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PASTEL
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• Colourblocking
• Oneitem
• Fiftiesstyle
• Alloverpastel
SUBCATEGORIES
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&MOTIVATIONSATTITUDES
Summery,Colourful,Goodmood,Softtones,Girly,Retro,Subtle
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PERSONALITIES
KatyPerry,AlexaChung&EmilyBluntallinpastel
shadesofsorbet.
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BRANDS
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2:SECTIONPYJAMA
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PYJAMA
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SUBCATEGORIES
• Jumpsuit/allinone
• Casualwear
• Office/smartwear
• Oneitem
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&MOTIVATIONSATTITUDES
Wearable,Comfortable,Luxurious,Minimal,Cleanlook,Relaxed,
Bothsmartandcasual,Dressedupordown
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BRANDSBrandsthatyouwouldassociate
withthepasteltrend.
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PERSONALITIESPersonalitiesthatyouwouldassociatewiththepasteltrend.
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3:SECTION
PASTEL TREND:
REPRESENTED IN THE MEDIA
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PASTELTRENDORIGINOFTHE
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Thepasteltrendoriginatesfromthe1960sand70s,wheresorbet
shadeswerefirstintroduced.
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MEDIAIN THE
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ThepasteltrendwasoneofthebiggesttrendsforSpring/Summer2012.Vogue,Dazedand
Confused,i-D,TheGuardian,Elle,MarieClaireandTheFashionSpotallwrotecolloquiallyabout
thefemininetrend.Itwasoftendescribedassweetandsubtle,constantlyreferringbackto
cottoncandyandchalky,ice-creamcolours;mint,applegreen,lemonyellow,rhubarb,anddusky
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PASTEL ON THE STREET
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SECONDARY IMAGERY
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STREET STYLE
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PRIMARY RESEARCH