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Revised

Graphic

 Standards

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CONTENTS

1. Lg

. Grd S

3. pgrap 

4. Frag

5. Eapl

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LOGO

Logotype

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 Style Sheet

Heading 1

Display

Caption 1

subtext 1

Heading 2

Caption 2

subtext 2

Heading 3

Source/Credit

Bd

Franklin Gohic Havy/Dignr’ Choic

Graphic Dignr’ Choic

Subtitles

Headlines and Display Type

Pull-out Quotes

Section Headings

Caption Introduction

Caption Main Text

Photo Sources and Works Cited

Page Number, Publication, and Issue

Article Genre, Title, and Author By-line

Paragraphic Text

Franklin Gohic Dmi

Minion Pro Bold (Small Cap)

Franklin Gohic Dmi/Dignr’ Choic

Franklin Gohic Book 

Minion Pro Rglar (Small Cap)

Franklin Gohic Havy 

Franklin Gohic Book 

Minion Pro Rglar

Font

20p

?

0p

0p

4p

0p

0p

0p

9p

0p

Size

24p

?

2p

2p

8p

2p

2p

2p

9p

2p

opical

?

opical

opical

opical

opical

opical

opical

opical

opical

KerningLeading

(Ab)Use

duke  university’s   international magazine

D appl ra -c c a r rk,grad, r drp adw lg.

D dr lg,pcall rcg rqg .

D cag p-ac lg.

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GRID SYSTEM

The Grid

Grid Rules

T grd wc r a Passport la adapd r aapl T Grid Sym w a dvd a lr pag 1cl ad 1 rw ad p rl rd.

crc 11 grd, g layout>create guides. adj al grd, g indesign>preerences>grids...

I ar crcg grd rl, r ar pcca:

Margin

Colmn

Row

Balin Grid

p & Sd: 36p

Nr: 1

Nr: 1

Sar: 36p r p

B: 48p

Gr: 1 p

Gr: 1p

Icr: 1p

1. N d a ccp p w rw la. T ara dd a gavpac d wr pag. Hwvr, a plac arcl l r -

ag r.

. S ad pac r r arcl’ ap. I r arcl ar rvr (l pag), r ap wll ccp lck cll ppr lad crr. I r arcl ar rc (rg pag), wll ccp ppr rgad cr-r.

3. Ul av a vr gd ra d rw, grd a a l alg dr- jc w ar. I ar gg rak awa r grd rcr, av a vr gd ra r dg . “I lk cl,” c jca.

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Example Grids

T grd c 1 cl, a al grp r largr cl a vlp lk r d .

ak advaag fw l -w rw ad cl dl-a r grd’ cll ad p

 var l pag.

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TYPOGRAPHY 

ABCDEFGHIJKLMNOPQRSUVWXYZ

acdgjkl

pqrvwz134567890

;:’”!?@#$&*()+=

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

1234567890

;:’”!?@#$&*()+=

Typefaces

—M P—

M Pr a Ad Orgal pacrlad 000. T pac a pda pac M dgd RrSac 1990.

M Pr cal clacal lrr

r la Raac, a prd drgwc pac wr lga, al, adradl. T ac ad cal car-acrc rc M Pr craa gl radl a vral pac lr d ad dpla pg.

Frakl Gc wa dgd r 1903 191 Mrr Fllr B. Nad arBja Frakl, wa r Grk lrr grad Arca.

Dp a r clp drg 1930 E-rpa grc pac, Frakl Gcra pplar da. I larg -g,r acdr & dcdr, ad rr ak gl lgl, ad ar prc

r dpla g r agaz adl pr ad g.

—Franklin Gothic—

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 Style Sheet

Heading 1

Display

Caption 1

subtext 1

Heading 2

Caption 2

subtext 2

Heading 3

Crd

Credit 1

Bd

Franklin Gohic Havy/Dignr’ Choic

Graphic Dignr’ Choic

Subtitles

Headlines and Display Type

Pull-out Quotes

Section Headings

Caption Introduction

Caption Main Text

Works Cited

Photo Sources

Page Number, Publication, and Issue

Article Genre, Title, and Author By-line

Paragraphic Text

Franklin Gohic Dmi

Minion Pro Bold (Small Cap)

Franklin Gohic Dmi/Dignr’ Choic

Franklin Gohic Book 

Minion Pro Rglar (Small Cap)

Franklin Gohic Havy 

Minion Pro Rglar

Franklin Gohic Book 

Minion Pro Rglar

Font

20p

?

0p

0p

4p

0p

0p

0p

8p

8p

0p

Size

24p

?

2p

2p

8p

2p

2p

2p

2p

9p

2p

opical

?

opical

opical

opical

opical

opical

opical

opical

opical

opical

KerningLeading

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FORMATTING

Images

 Squares

1. All ag CMYK . cck clr d a agr cvr , p l Pp ad g image>mode>cmyk.

. All ag a la 300. cck z/rl a ag,p Pp ad g image>image size.

1. A qar prcd ar l ad llw al l d .

. T g a qar ld qal -g l w wc pard. T -g g a lwr ca ‘’ r g a l  all capal.

1 unit 0.5u

x-height

1u0.5u

x-height

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Text

1. D d vr a ag. All d vr w r ald clr r radl.

. All d  jf w ral l algd l. j, ID-g’ paragrap crl lcad type>paragraph.

3. T r l r pga pra (wcvr rr) ac arcl . Dgr a c ar a arcl w a 3 l.

4. Dla w paragrap va r r ( ). d, paragrap crl.

5. Italicize w, l a prpr r dalg a rg la-gag.

6. C a llw:

p Ja D

  or 

all p Ja D l rw cd

7. A b ar wr a llw:

by John Smith

8. D plac Sbx 1 c (pag r, plca, ad ) vr aag.

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EXAMPLES

subtext 2

subtext 2

Heading 1

Display

Display

Caption 1

subtext 1

Heading 2

Caption 2

subtext 2

Heading 3

Crd

Credit 1

Bd

Example & Legend

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Heading 2

Bd

Caption 1Credit 1 subtext 1

Heading 3

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EXAMPLES

Example: Culture Article

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EXAMPLES

Example: Photo Essay

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