passion is contagious
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Building Participation in Your Community:Building Participation in Your Community:
Passion is ContagiousPassion is Contagious
Presenter:C.C. Chapman
Co-Founder and Managing Partner ofThe Advance Guard
Moderator:Mike Lewis
@bostonmikeVP of Marketing, Awareness, Inc.
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PASSION IS CONTAGIOUSC.C. CHAPMAN
June 10, 2009
Passion is an intense emotion, compelling feeling, enthusiasm, or desire for anything
What Are YOU Passionate About?
MY PASSIONS
Components of Passion
Gary V
Don’t Make It
Complicated
Passion Can’t Be Bought
It Can Be Fueled
Give Them A Campfire
Lust At First Site Is Rare & Impossible To
Plan For
Meet the Ford Fiesta
Meet Brooklyn Hilary
Meet The Agents
What If You Don’t Have This?
Beta Clones & Junkies
Let The Fans Create
- Over 7 million downloads
- 31,000 unique visitors a month
- Almost 6,000 profiles created
- #33 on New York Times Best Seller List
The BETA Clone Army
- 100,000 downloads a month
- 50,000 worldwide listeners
- First Book hits bookstore shelves this fall
Keys To Success
Listen
It Takes a Thousand Voices to Tell a
Single Story
Don’t Forget The Humans!
Give Them Something
To Talk About
Let Them Speak
Give It Time To Grow
Upcoming Sessions from Webex
• Webex and Social Media – June 18Webex and Social Media – June 18thth
• Jason Falls – June 24Jason Falls – June 24thth
• Brian Solis – July 16Brian Solis – July 16thth
Register at Register at awarenessnetworks.comawarenessnetworks.com
www.TheAdvanceGuard.comwww.CC-Chapman.com
@CC_Chapman
www.awarenessnetworks.comblog.socialepisodes.com
@bostonmike