PARTNERSHIPPRESENTATION 2017

a n d b e y o n d

INTRODUCTION

Thank you for taking the time to read through our marketingproposal. This overview covers the basics around our marketing opportunity and some creative ideas to discuss. We hope to use this material to open up dialog and create a customized plan for you to leverage. Leverage creates the value in sponsorships.

Corey Bishop is an up and coming stock car racing driverwho will be competing full time in the NASCAR K&N East Pro Series for 2017 and multiple road courses in the K&N West Pro Series. Corey has multiple opportunities to race under top Sprint Cup and X�nity Team K&N programs.

The aim is to provide both fans and our partners with modern marketing content and deliverables not o�ered elsewhere.

THE SERIES

Did you know? NASCAR is is one of the most in�uential racing brands in the US, and the leader in the mid-income demographic, and has the most engaged fans in all of racing.

The NASCAR K&N Pro Series is a NASCAR development series for “Tomorrow’s Stars Today!” The K&N Pro Series has two divisions, east and west and events are held at a mixture of venues including bullrings, larger ovals up to 1 mile, and road courses. They have companion events with the three NASCAR National Series (Sprint Cup, XFINITY Series and the Camping World Truck Series). The series is considered one of the most attractive live event properties for the coveted 18-44 demographic.

Every fan is intimately immersed from the start of the battle, to the insane speedsto the bumper-to-bumper action and right into the massive open paddock to meet-and-greet the top stars in the series. The NASCAR K&N Pro Series has amassed an impressive portfolio of live and recorded TV, a high amount of on-site fans and, a top-tiered action-motor sport social media portfolio and over 1M fans in live attendance per year.

www.nascarhometracks.com

COREY BISHOP

Corey Biship, 17, from Middleton Massachusetts and is currently studying auto repair and a very big competetive race fan. He is currently an intern at Bob’s Auto Repair in Georgetown MA., and has been studing aerodynamics for three years.

At Bob’s Auto, Corey focuses mostly on learnning and working on anything he can get his hands on to advance his skill set. Corey has an impressive passion for racing, andhas been told by many his passion is more than some current professional race car drivers.

Corey has one year of karting experience at F1 Boston in Braintree MA. with a very impressive 3 wins. in 2016 Coreyhas been focused on studying aerodynamics and startinghis own Valenti modi�ed racing team. Corey has also beena�orded the opportunity's to work with some NASCAR Sprint Cup and NASCAR Camping World Truck Series teams.

Corey is in talks with a handful of top K&N Pro Series Teams for 2017, he will be competing full time in the NASCAR K&N East Pro Series for 2017 and multiple road courses in the K&N West Pro Series.

The future looks very bright for Corey!

LEVERAGE

We create leverage for sponsors, leverage creates the value in sponsorships.

Sponsorship is about nurturing a brand’s connection with a target market by putting their needs�rst. It isn’t about how many times you can “get in front of” or “communicate with” your target market through a sponsorship, it is about how you can use the most emotional and personally relevant of all marketing media to improve your brand’s relationship with a target market and, more importantly, their relationship to your brand.

Logos on fast moving billboards is old school, we’re new school, and we create social engagementand create unique content, in addition to the traditional race team assets. We connect with a target market in a way that creates meaningful and long lasting changes in behaviors and perceptions.

We create leverage by:

Social EngagementVideo & Content CreationIdentifying Target Market NeedsBrand Story Telling, Educate & ConvertB2B Revenue & Lead GenerationBranding, Naming Rights & EndorsementsCreating a Win-Win-Win Relationship (audience, brand, property)

DEMOGRAPHIC

INCOMENASCAR FANS MEDIAN HOUSEHOLDS

$50,000+GENDERNASCAR FANS

MALE 57%60MILLION

THERE ARE

INASCAR RACING FANS IN THE UNITED STATES

GENDER NEUTRAL MALE 57% FEMALE 43%NEARLY 69% are between 18 and 44 years-old FAMILY more likely to live with children in their household EARNS $50k+ P/Y average and are a�uent middle class

TWICE AS LIKELY to support NASCAR sponsors more than sponsors of other sports.

3 out of 4 agree: “I always buy products or services from companies that sponsor NASCAR.”

3 out of 4 agree: “I feel loyal to NASCAR sponsors and purchase their products/services because of their involvement in the sport.”

BRAND LOYAL TECH SAVY EDUCATED DECISION MAKERS DIVERSE

46% Caucasian 3% Multi- Ethnic/ Other22% Hispanic

4% Other

7% African American

17% Asian/Paci�c Islander

TV & MEDIA

NASCAR K&N PRO SERIES EVENTS ARE BROADCAST ON NBC SPORTS NETWORK. NBCSN’s coverage of the 2015 NASCAR K&N Pro Series and NASCAR Whelen Modi�ed Series reached a combined 5 million unique viewers •an increase of 5% over 2014 (4.8 million unique viewers)

NBCSN’s coverage of the K&N Pro Series has reached 1.3 million unique viewers, through eight races

Four of the six comparative races are showing at least a two digit percentage increase over 2015 with two of those race showing a triple digit percentage increase

MRN has over 14,000 fans tuned in to live coverage of the East and West �nales

Attracts viewers with above-average median incomes ($52,100 vs. $48,400 TV average). Attracts viewers with above-average discretionary spending ($13,851 vs. $13,636 Total US average) (Source: Simmons Spring 2015 Full Year Study).

SOCIAL MEDIA

THE SERIES SOCIAL MEDIA GAME IS ON POINT

70K ON RACE DAY/

608K DURING RACE WEEK

OVERALL REACH

NASCAR HOME TRACKS 35K SPONSORS 7.4M

NASCAR HOME TRACKS 760K SPONSORS 3.3 M

NASCAR HOME TRACKS 57K SPONSORS 1.8 M

IMPACTS

•Increase in sales revenue and new B2B•Increase in key targeted account penetration•Increase in repeat business | reduced churn•Increase in cross-selling products and services•Increase in reach to millennials •Increase in awareness (top-of-mind)•Propensity to purchase | consideration | power positioning•Increase in understanding of brand capabilities (breadth)•Uplift in key image statements (e.g. speed | power | cool | glamour | precision | teamwork | etc.)

BUSINESS AND GROWTH CHALLENGES WHICH CAN BE IMPACTED

•Sponsorship is the most emotional and personally relevant of all marketing media.

•Sponsorship is the most integrateable of all marketing media.

•It enhances the target market’s community (geographic or virtual) in a way that impacts, even in a small way, on ordinary people’s lives.

ACTIVATION

•Focus on building brands and businesses through the thrill and commercial power inherent in NASCAR Racing (business, brand and operational challenges)

•Creative customized solutions (on-car branding, naming rights, on-driver branding, hospitality, related bene�ts, etc.)

•The best in fan engagement program; not just logos!

•Signi�cant amounts of digital assets, creative content and B2B

•Dynamic and growing mobile platform with prestigious activation opportunities and carry over rights

•Rich media content to support traditional advertising and point-of-sale and internal initiatives

•At race hospitality/VIP/B2B activation, couponing, sampling

OPPORTUNITIES

•Primary Sponsor Packages Range of $150,000 - $300,000 For Full Season or $25,000 per single event. •Co-Primary Sonsor Packages Range of $100,000 - $200,000 For Full Season or $15,000 per race. •Secondary Sponsor Packages Range of $50,000 - $150,000 For Full Season or $10,000 per race. •Associate Sponsor Packages Range of $5,000 - $30,000 For Full Season

We work with all our partners to tailor packages that �t for them and around their unique strategies and objectives.

VARIOUS OPPORTUNITIES FOR ALMOST ANY BUDGET

OPPORTUNITIES

•Primary Sponsor Packages Range of $150,000 - $300,000 For Full Season or $25,000 per single event. •Co-Primary Sonsor Packages Range of $100,000 - $200,000 For Full Season or $15,000 per race. •Secondary Sponsor Packages Range of $50,000 - $150,000 For Full Season or $10,000 per race. •Associate Sponsor Packages Range of $5,000 - $30,000 For Full Season

We work with all our partners to tailor packages that �t for them and around their unique strategies and objectives.

VARIOUS OPPORTUNITIES FOR ALMOST ANY BUDGET

DELIVERABLES

• Unlimited worldwide use of team and driver intellectual property, the image and likeness, video of the team and race car in advertising, promotions and sales initiatives

• Various Brand identification levels available throughout all assets of the racing property – Race Car – Driver’s suit, team uniform shirts and pit crew suits– Team pit equipment

– Driver autograph cards, press releases and other collateral produced by the team

• Brand identification on team property website’s and social media

• VIP Hospitality at events for corporate entertainment

• Driver and show car appearances availabile for speaking, events and tradeshows

• Unique social media campaigns, online digital video and content marketing

• Targeted social engagement programs and unique content generation tie-ins

DELIVERABLES

• Various activation and a la carte options available

• Pass -through rights of sponsorship benefits to key partners and stakeholders

• In-house client servicing, content management, event planning and activation support

• Large public relations service in support of media and brand objectives

• B2B introductions via other team and series sponsors with cross promotional opportunities

• Access to exclusive team racing events, promotional programs and additional video assets

These are just basic rights and benefits, all of our programs are tailored to the unique needs and ROI requirements of our partners.

• Use of car/driver/team for any internal/external initiatives and activation

• On-site activation options, booth space for sampling/couponing/promotional give-aways etc.

• In Car camera exposure

Large TV, social media exposure and onsite exposure •

FAST FACTS

• NASCAR reaches more of the U.S. consumer more than any other motorsports series!

• No.1 in fan engagement, digital assets and creative content!

• Direct tie-in opportunity with Sprint Cup and X�nity Teams!• Constantly over delivering and providing a family for our partners!

• Average CPM Value delivered is $1.10 to $2.27 PER EVENT! • Proven trackrecord of providing both direct and indirect impacts to partners bottom line!

• Signi�cantly less expensive sponsorship cost required than NASCAR Sprint Cup or X�nity! • Access to major manufacturers’ senior management, engineers and decision-makers!

• All NASCAR K&N events are broadcast on NBCSN!

• Corey Bishop is an up and coming drivers in NA motorsports!

FOR MORE INFORMATION ONPACKAGES AND DELIVERABLES CONTACT

COREY BISHOP MOTORSPORTS

www.nascarhometracks.comwww.facebook.com/coreybishopmotorsports

978-818-9685coreybishopmotorsports3@gmail.com

FOR MORE INFO ON COREY BISHOP

CONTACT US